{"id":25080,"date":"2024-04-26T09:01:28","date_gmt":"2024-04-26T09:01:28","guid":{"rendered":"https:\/\/realesta.co\/inprojects\/lbb-staging\/?post_type=case_studies&#038;p=25080"},"modified":"2025-08-05T08:00:20","modified_gmt":"2025-08-05T08:00:20","slug":"reaching-key-decision-makers-a-data-driven-approach","status":"publish","type":"case_studies","link":"https:\/\/realesta.co\/inprojects\/lbb-staging\/case-studies\/reaching-key-decision-makers-a-data-driven-approach","title":{"rendered":"Reaching Key Decision-Makers: A Data-Driven Approach"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top py-5 px-4 floating-div is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.32%\">\n<div class=\"wp-block-group has-white-color has-text-color has-background has-link-color wp-elements-aee3e958fdcf81ade82f5352dd4b7075\" style=\"background:linear-gradient(295deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-table\"><table class=\"side-table\"><tbody><tr><td><strong>Challenge:<\/strong> <\/td><td>A leading advertising agency with a team exceeding 224 employees sought to refine their outreach efforts. They needed to target a specific audience within the ServiceNow software user base in the USA. Their goal was to identify companies with 500-1,500 employees actively using ServiceNow and connect with key decision-makers at the C-level within those organizations.<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group mt-60 has-background\" style=\"background:linear-gradient(295deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-f8d83ad3721d391dcfce892ff9ee93b7\">Contact LakeB2B today and discover how our data-driven solutions can make a difference for your business.<\/h5>\n\n\n    <div class=\"custom-form\">\n    <form name=\"contactUs\" action=\"https:\/\/realesta.co\/inprojects\/lbb-staging\/mailer\/data-mailer.php\" method=\"post\" onsubmit=\"return resourceForm();\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-3\">\n                    <input type=\"text\" class=\"form-control\" name=\"fname\" placeholder=\"Name*\" \/>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12\">\n                <div class=\"mb-3\">\n                    <input type=\"email\" class=\"form-control\" name=\"email\" placeholder=\"Email*\" \/>\n                <\/div>\n            <\/div>\n            <div class=\"col-12\">\n                <div class=\"mb-3\">\n                    <input type=\"text\" class=\"form-control\"  name=\"uphone[main]\" id=\"uphone\" placeholder=\"Phone*\" \/>\n                <\/div> \n            <\/div><!--end col-->\n            \n            \n            \n        <\/div>\n\t\t<div class=\"row\">\n            <div class=\"col-12\">\n        \t\t<div class=\"form-group\">\n            \t\t<div class=\"g-recaptcha\" data-sitekey=\"6LcpScEZAAAAAKYe_AE5LLrmgkG3kv-3vE4NPytV\"><\/div>\n        \t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"form-group mt-3\">\n                    <input type=\"submit\" class=\"btn\" value=\"Contact Now\" \/>\n                <\/div>\n            <\/div><!--end col-->\n        <\/div><!--end row-->\n    <\/form>\n<\/div>\n    \n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.68%\">\n<h4 class=\"wp-block-heading\"><strong>A PARTNERSHIP FOR SUCCESS:<\/strong><\/h4>\n\n\n\n<p>Having enjoyed a successful partnership for over 3 years, the agency turned to LakeB2B for a data-driven solution:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Technology-Specific Audience:<\/strong>&nbsp;We leveraged our comprehensive database to pinpoint companies within the specified employee range (500-1,500) that actively utilize ServiceNow software across the USA. This ensured the agency could reach the most relevant audience segment for their campaign.<\/li>\n\n\n\n<li><strong>C-Level Connections:<\/strong>&nbsp;The data provided included contact information for C-level executives within the targeted companies. This allowed the agency to directly connect with key decision-makers who could influence purchasing decisions.<\/li>\n\n\n\n<li><strong>Data Hygiene and Efficiency:&nbsp;<\/strong>Understanding the agency already possessed an in-house list, LakeB2B performed data suppression against our master database. This eliminated duplicate records and ensured the agency received a net-new (unique) list of high-potential leads, maximizing the efficiency of their outreach efforts.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">RESULTS<\/h4>\n\n\n\n<p>LakeB2B&#8217;s data solutions empowered the advertising agency to achieve significant results in their outreach efforts. By leveraging our comprehensive database and data suppression services, the agency gained access to a highly targeted list of 21,760 companies within their ideal customer profile. This significant number of qualified leads, free from duplicates in their existing list, allowed them to reach a much broader audience of relevant decision-makers within the ServiceNow user base in the USA.<\/p>\n\n\n\n<p>This targeted approach streamlined the sales cycle by connecting the agency directly with C-level executives who could influence purchasing decisions. While the agency did not disclose specific campaign metrics, the positive feedback from their representative highlights the effectiveness of LakeB2B&#8217;s solution.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Client Testimonial:<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column border-black is-layout-flow wp-block-column-is-layout-flow\">\n<p><em>&#8220;We continue to have good experiences with LakeB2B. I have not received any feedback on the quality of the list, but as they say, no news is good news. Thanks- <strong>Jorge.<\/strong>&#8220;<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":25434,"template":"","categories":[],"tags":[663],"company_size":[],"industry":[759,758],"sub_industry":[932],"class_list":["post-25080","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","tag-healthcare","industry-b2b","industry-technology","sub_industry-cloud-solutions","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reaching Key Decision-Makers: A Data-Driven Approach - LakeB2B<\/title>\n<meta name=\"description\" content=\"Unlock insights into reaching key decision-makers with a data-driven approach. 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