{"id":29885,"date":"2025-01-09T09:15:48","date_gmt":"2025-01-09T09:15:48","guid":{"rendered":"https:\/\/realesta.co\/inprojects\/lbb-staging\/?post_type=case_studies&#038;p=29885"},"modified":"2025-08-05T12:31:12","modified_gmt":"2025-08-05T12:31:12","slug":"lakeb2b-empowers-pharma-client-with-data-driven-12-touch-email-campaign-for-targeted-healthcare-outreach","status":"publish","type":"case_studies","link":"https:\/\/realesta.co\/inprojects\/lbb-staging\/case-studies\/lakeb2b-empowers-pharma-client-with-data-driven-12-touch-email-campaign-for-targeted-healthcare-outreach","title":{"rendered":"LakeB2B Empowers Pharma Client with Data-Driven 12-Touch Email Campaign for Targeted Healthcare Outreach"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top py-5 px-4 floating-div is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.32%\">\n<div class=\"wp-block-group has-white-color has-text-color has-background has-link-color wp-elements-9ddef48d2bf1b5f26eb801dd3e2f6344\" style=\"background:linear-gradient(295deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-table\"><table class=\"side-table\"><tbody>\n<tr>\n<td><strong>Industry :<\/strong><\/td>\n<td>Healthcare<br\/> (Pharma)<\/td>\n<\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group mt-60 has-background\" style=\"background:linear-gradient(295deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-f8d83ad3721d391dcfce892ff9ee93b7\">Contact LakeB2B today and discover how our data-driven solutions can make a difference for your business.<\/h5>\n\n\n    <div class=\"custom-form\">\n    <form name=\"contactUs\" action=\"https:\/\/realesta.co\/inprojects\/lbb-staging\/mailer\/data-mailer.php\" method=\"post\" onsubmit=\"return resourceForm();\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-3\">\n                    <input type=\"text\" class=\"form-control\" name=\"fname\" placeholder=\"Name*\" \/>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12\">\n                <div class=\"mb-3\">\n                    <input type=\"email\" class=\"form-control\" name=\"email\" placeholder=\"Email*\" \/>\n                <\/div>\n            <\/div>\n            <div class=\"col-12\">\n                <div class=\"mb-3\">\n                    <input type=\"text\" class=\"form-control\"  name=\"uphone[main]\" id=\"uphone\" placeholder=\"Phone*\" \/>\n                <\/div> \n            <\/div><!--end col-->\n            \n            \n            \n        <\/div>\n\t\t<div class=\"row\">\n            <div class=\"col-12\">\n        \t\t<div class=\"form-group\">\n            \t\t<div class=\"g-recaptcha\" data-sitekey=\"6LcpScEZAAAAAKYe_AE5LLrmgkG3kv-3vE4NPytV\"><\/div>\n        \t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"form-group mt-3\">\n                    <input type=\"submit\" class=\"btn\" value=\"Contact Now\" \/>\n                <\/div>\n            <\/div><!--end col-->\n        <\/div><!--end row-->\n    <\/form>\n<\/div>\n    \n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.68%\">\n<p><strong>Executive Summary<\/strong><\/p>\n\n\n\n<p>A leading pharma company with annual revenue exceeding $40 million and a team of 51-200 employees sought to run a 12-touch email campaign targeting healthcare professionals. LakeB2B, a premier data provider and data-driven marketing solutions expert,<strong> <\/strong>delivered a comprehensive contact list and managed the email campaign, leading to remarkable engagement and improved ROI. The campaign targeted Family<strong> <\/strong>Practitioners (FP), General Practitioners (GP), Pediatricians (PEDS), Gastroenterologists, and Pharmacists across four U.S.<strong> <\/strong>states: Louisiana (LA), Maine (ME), Virginia (VA), and Wisconsin (WI). By the 12th touchpoint, the campaign had achieved significant growth in open rates and click-through rates (CTR), underscoring the effectiveness of LakeB2B\u2019s data accuracy and campaign execution.<\/p>\n\n\n\n<p><strong>The Challenge<\/strong><\/p>\n\n\n\n<p>The client\u2019s primary objective was to engage healthcare professionals across key specializations within the Medicaid segment to promote relevant pharma solutions. They aimed to build meaningful connections with Family Practitioners, General Practitioners, Pediatricians, Gastroenterologists, and Pharmacists, with a focus on the LA, ME, VA, and WI regions. Given the competitive nature of the healthcare sector, a multi-touch approach was essential to improve brand recall and message resonance. However, without accurate data, executing a 12-touch email campaign would have been inefficient and risked low engagement and higher unsubscribe rates.<\/p>\n\n\n\n<p><strong>Solution: LakeB2B\u2019s Targeted Data and Campaign Management Expertise<\/strong><\/p>\n\n\n\n<p>LakeB2B\u2019s extensive healthcare database and advanced marketing solutions provided the client with a customized, end-to-end solution. This approach combined data acquisition with the execution of a structured 12-touch email campaign, ensuring that each message was directed toward an accurately targeted audience.<\/p>\n\n\n\n<p><strong>Process Overview<\/strong><\/p>\n\n\n\n<p><strong>1. Targeted Data Acquisition<\/strong><\/p>\n\n\n\n<p>LakeB2B sourced a tailored dataset, segmented by specialization and region, ensuring the contacts met the client\u2019s exact campaign requirements. A total of 11,652 contacts were provided, covering the following groups:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Specialty<\/strong><\/td><td><strong>LA<\/strong><\/td><td><strong>ME<\/strong><\/td><td><strong>VA<\/strong><\/td><td><strong>WI<\/strong><\/td><\/tr><tr><td><strong>Family (FP) &amp; General Practitioners (GP)<\/strong><\/td><td>778<\/td><td>418<\/td><td>1,612<\/td><td>1,653<\/td><\/tr><tr><td><strong>Pediatricians (PEDS)<\/strong><\/td><td>348<\/td><td>152<\/td><td>776<\/td><td>431<\/td><\/tr><tr><td><strong>Gastroenterologists<\/strong><\/td><td>237<\/td><td>11<\/td><td>170<\/td><td>149<\/td><\/tr><tr><td><strong>Pharmacists<\/strong><\/td><td>408<\/td><td>256<\/td><td>1,104<\/td><td>1,401<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>2. <\/strong><strong>Rigorous Data Validation<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Each contact underwent a meticulous validation process, ensuring high data accuracy and reliability. This step minimized bounce rates and helped maintain a consistent level of engagement throughout the campaign.<\/p>\n\n\n\n<p><strong>3. Execution of the 12-Touch Email Campaign<\/strong><\/p>\n\n\n\n<p>LakeB2B designed and executed a 12-touch email campaign, with each touchpoint crafted to nurture engagement and drive meaningful interactions. Campaign performance metrics were closely monitored, with LakeB2B\u2019s team adjusting optimize open rates, click-through rates, and minimize unsubscribes.<\/p>\n\n\n\n<p><strong>4. Continuous Monitoring and Optimization<\/strong><\/p>\n\n\n\n<p>As the campaign progressed, LakeB2B analyzed open rates, clicks, and unsubscribe data to fine-tune messaging and targeting strategies, ensuring ongoing growth in engagement.<\/p>\n\n\n\n<p><strong>Results<\/strong><\/p>\n\n\n\n<p>The email campaign yielded impressive growth in engagement, demonstrating the effectiveness of LakeB2B\u2019s data-driven approach:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Campaign<\/td><td>Total Sent<\/td><td>Deliveries<\/td><td>Open Rate<\/td><td>Unsubscribe<\/td><td>Clicks<\/td><td>Bounces<\/td><td>CTOR<\/td><\/tr><tr><td>Campaign 1<\/td><td>14,227<\/td><td>14,222<\/td><td>14.95%<\/td><td>0.04%<\/td><td>2.80%<\/td><td>0.02%<\/td><td>19.00%<\/td><\/tr><tr><td>Campaign 2<\/td><td>14,260<\/td><td>14,238<\/td><td>13.88%<\/td><td>0.08%<\/td><td>1.31%<\/td><td>0.06%<\/td><td>9.00%<\/td><\/tr><tr><td>Campaign 3<\/td><td>5,496<\/td><td>5,450<\/td><td>13.16%<\/td><td>0.31%<\/td><td>3.88%<\/td><td>0.69%<\/td><td>29.00%<\/td><\/tr><tr><td>Campaign 4<\/td><td>5,496<\/td><td>5,450<\/td><td>12.94%<\/td><td>0.31%<\/td><td>3.51%<\/td><td>0.69%<\/td><td>27.00%<\/td><\/tr><tr><td>Campaign 5<\/td><td>5,463<\/td><td>5,413<\/td><td>11.13%<\/td><td>0.60%<\/td><td>3.26%<\/td><td>0.82%<\/td><td>29.00%<\/td><\/tr><tr><td>Campaign 6<\/td><td>5,496<\/td><td>5,446<\/td><td>11.12%<\/td><td>0.60%<\/td><td>1.33%<\/td><td>0.82%<\/td><td>12.00%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>Client Testimonial<\/strong><\/p>\n\n\n\n<p>&#8220;<em>We were very satisfied with the contacts received from LakeB2B. The data was highly accurate, and the campaign was successful, resulting in an increase in ROI. The steady growth in engagement from the first to the last touchpoint exceeded our expectations.<\/em>&#8221; &#8211; <strong>Claire, Pharma Industry Client<\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"featured_media":29911,"template":"","categories":[694],"tags":[],"company_size":[],"industry":[759,747],"sub_industry":[953],"class_list":["post-29885","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","category-healthcare","industry-b2b","industry-healthcare","sub_industry-pharmaceuticals","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LakeB2B Empowers Pharma Client with Data-Driven 12-Touch Email Campaign for Targeted Healthcare Outreach<\/title>\n<meta name=\"description\" content=\"LakeB2B, a data-driven marketing company, leveraged their expertise in data analytics and targeted marketing to address the client&#039;s specific needs.\" 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K","author_link":"https:\/\/realesta.co\/inprojects\/lbb-staging\/author"},"uagb_comment_info":0,"uagb_excerpt":"Industry : Healthcare (Pharma) Contact LakeB2B today and discover how our data-driven solutions can make a difference for your business. Executive Summary A leading pharma company with annual revenue exceeding $40 million and a team of 51-200 employees sought to run a 12-touch email campaign targeting healthcare professionals. LakeB2B, a premier data provider and data-driven&hellip;&hellip;","_links":{"self":[{"href":"https:\/\/realesta.co\/inprojects\/lbb-staging\/wp-json\/wp\/v2\/case_studies\/29885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realesta.co\/inprojects\/lbb-staging\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/realesta.co\/inprojects\/lbb-staging\/wp-json\/wp\/v2\/types\/case_studies"}],"version-history":[{"count":2,"href":"https:\/\/realesta.co\/inprojects\/lbb-staging\/wp-json\/wp\/v2\/case_studies\/29885\/revisions"}],"predecessor-version":[{"id":29889,"href":"https:\/\/realesta.co\/inprojects\/lbb-staging\/wp-json\/wp\/v2\/case_studies\/29885\/revisions\/29889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbb-staging\/wp-json\/wp\/v2\/media\/29911"}],"wp:attachment":[{"href":"https:\/\/realesta.co\/inprojects\/lbb-staging\/wp-json\/wp\/v2\/media?parent=29885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbb-staging\/wp-json\/wp\/v2\/categories?post=29885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbb-staging\/wp-json\/wp\/v2\/tags?post=29885"},{"taxonomy":"company_size","embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbb-staging\/wp-json\/wp\/v2\/company_size?post=29885"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbb-staging\/wp-json\/wp\/v2\/industry?post=29885"},{"taxonomy":"sub_industry","embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbb-staging\/wp-json\/wp\/v2\/sub_industry?post=29885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}