{"id":32100,"date":"2025-03-13T12:19:28","date_gmt":"2025-03-13T12:19:28","guid":{"rendered":"https:\/\/realesta.co\/inprojects\/lbb-staging\/?page_id=32100"},"modified":"2025-03-13T13:47:47","modified_gmt":"2025-03-13T13:47:47","slug":"unlocking-customer-intent-a-guide-to-intent-data","status":"publish","type":"page","link":"https:\/\/realesta.co\/inprojects\/lbb-staging\/unlocking-customer-intent-a-guide-to-intent-data","title":{"rendered":"Unlocking Customer Intent A Guide to Intent Data"},"content":{"rendered":"\n<div class=\"wp-block-columns section-padding pb-0 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center all-section-content mb-0 is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Intent data<\/strong> helps businesses understand customer needs by analyzing online behavior, enabling personalized content, targeted marketing, and a better overall customer experience.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group mt-30 has-background\" style=\"background-color:#ffefef\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Benefits of Intent-Based Marketing<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column rounded-4 mt-3 has-black-color has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading\">Precise Targeting<\/h4>\n\n\n\n<p>Deliver personalized content to the right customer at the right time, increasing conversion rates and helping brands stay competitive.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column rounded-4 mt-3 has-black-color has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading\">Improved Customer Engagement<\/h4>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-50fd0dd56b3d26c670033a9506c21f4a\">Enhance engagement by addressing customer needs and interests, helping grow your audience.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column rounded-4 mt-3 has-black-color has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading\">Cost Efficiency<\/h4>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-eee2277ee0b339d54168bbfca53b6589\">Target high-value clients, making marketing more efficient by focusing on prospects genuinely interested in your offers.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<section class=\"section-padding pb-80 pt-80\">\n    <div class=\"container\">\n\n        <div class=\"row\">\n            <div class=\"col-lg-6\">\n                <div class=\"all-section-content\">\n                    <h3>Key Components of an Intent-Based Marketing Strategy<\/h3>\n                <\/div>\n                <!--Accordians Start -->\n                <div class=\"accordion\" id=\"updatequestion1\">\n                    <div class=\"accordion-item overflow-hidden\">\n                        <h2 class=\"accordion-header\" id=\"headingNine\">\n                            <button class=\"accordion-button border-0\" type=\"button\" data-bs-toggle=\"collapse\"\n                                data-bs-target=\"#collapseNine\" aria-expanded=\"true\" aria-controls=\"collapseNine\">\n                            Understanding Buyer Intent Signals\n                            <\/button>\n                        <\/h2>\n                        <div id=\"collapseNine\" class=\"accordion-collapse border-0 collapse show\"\n                            aria-labelledby=\"headingNine\" data-bs-parent=\"#updatequestion1\">\n                            <div class=\"accordion-body all-section-content\">\n                                <p>Buyer intent signals, gathered from online activities, reveal prospects&#8217; interests. The challenge is distinguishing\n                                ready-to-buy leads from those in early research. AI tools like 6sense or Bombora help analyze multiple data points for\n                                better targeting.<\/p>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"accordion-item overflow-hidden\">\n                        <h2 class=\"accordion-header\" id=\"headingTen\">\n                            <button class=\"accordion-button border-0 collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                data-bs-target=\"#collapseTen\" aria-expanded=\"false\" aria-controls=\"collapseTen\">\n                                Segmentation\n                            <\/button>\n\n                        <\/h2>\n                        <div id=\"collapseTen\" class=\"accordion-collapse border-0 collapse\" aria-labelledby=\"headingTen\"\n                            data-bs-parent=\"#updatequestion1\">\n                            <div class=\"accordion-body all-section-content\">\n                                <p>Segment leads based on intent, industry, and position in the buyer journey.<\/p>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n\n                    <div class=\"accordion-item overflow-hidden\">\n                        <h2 class=\"accordion-header\" id=\"headingEleven\">\n                            <button class=\"accordion-button border-0 collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                data-bs-target=\"#collapseEleven\" aria-expanded=\"false\" aria-controls=\"collapseEleven\">\n                                Leveraging Intent Data\n                            <\/button>\n                        <\/h2>\n                        <div id=\"collapseEleven\" class=\"accordion-collapse border-0 collapse\"\n                            aria-labelledby=\"headingEleven\" data-bs-parent=\"#updatequestion1\">\n                            <div class=\"accordion-body all-section-content\">\n                                <p>93% of B2B marketers need more than two sources for intent data. Tools like 6sense or Bombora help identify signals from\n                                external sources, such as industry research and competitor content..<\/p>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n\n\n\n                    <div class=\"accordion-item overflow-hidden\">\n                        <h2 class=\"accordion-header\" id=\"headingTwelve\">\n                            <button class=\"accordion-button border-0 collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                data-bs-target=\"#collapseTwelve\" aria-expanded=\"false\" aria-controls=\"collapseTwelve\">\n                                Integration with Account-Based Marketing (ABM)\n                            <\/button>\n                        <\/h2>\n                        <div id=\"collapseTwelve\" class=\"accordion-collapse border-0 collapse\"\n                            aria-labelledby=\"headingTwelve\" data-bs-parent=\"#updatequestion1\">\n                            <div class=\"accordion-body all-section-content\">\n                                <p>When it comes to Account-Based Marketing (ABM), intent data reigns supreme. 79% of marketers using five or more data\n                                sources say more than 50% of their leads become sales-accepted.<\/p>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n\n\n        \n\n                <\/div>\n                <!--Accordians End -->\n            <\/div>\n\n            <div class=\"col-lg-6\">\n                <div class=\"all-section-content\">\n                    <img decoding=\"async\" src=\"https:\/\/realesta.co\/inprojects\/lbb-staging\/wp-content\/uploads\/2025\/03\/Key-Components-of-an-Intent-Based-Marketing-Strategy.png\"\n                        class=\"img-fluid rounded\" alt=\"Understanding the Target Audience\">\n\n                <\/div>\n            <\/div>\n\n\n        <\/div>\n    <\/div>\n\n\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Different Types of Intent Data<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column rounded-4 mt-3 box-bgclr has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-d8be6b86ca78852a566c79a175e3e36c is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-aec73a4062e97d9971dbbd07148ffe1a\" style=\"line-height:1.6\">Owned Intent Data<\/h4>\n\n\n\n<p>Owned data, or first-party data, is sourced directly from your audience and reflects their interactions with your brand, providing valuable insights into customer behavior and preferences.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column rounded-4 mt-3 box-bgclr has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-f2524db294652e70e6e40c995b7345d3 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-b282b5ccb16d751b7d7ed4c1f2d8de0b\" style=\"line-height:1.6\">External Behavioral Intent Data<\/h4>\n\n\n\n<p>External behavioral data is collected from trusted sources like review sites, events, and communities. It provides additional insights into audience behaviors and interests, complementing owned data for a more complete understanding.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column rounded-4 mt-3 box-bgclr has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-b469b41ef926de127d174decc69a87d6 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-c3594c629ccb29f15ddc5529ad0e3a60\" style=\"line-height:1.6\">Third-Party Intent Data<\/h4>\n\n\n\n<p>Third-party intent data is collected from external sites, offering a broader view of an account&#8217;s online interests and behaviors beyond your own website or server. This helps understand potential customers better.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group mt-30 has-background\" style=\"background-color:#ffefef\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column rounded-4 mt-3 has-black-color has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading\">How is Buyer Intent Data Collected?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web Analytics<\/li>\n\n\n\n<li>Social Media<\/li>\n\n\n\n<li>Search Engine Data<\/li>\n\n\n\n<li>Surveys<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column rounded-4 mt-3 has-black-color has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading\">Who Can Intent Data Benefit?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Agencies<\/li>\n\n\n\n<li>Publishers<\/li>\n\n\n\n<li>E-commerce Companies<\/li>\n\n\n\n<li>B2B and SaaS Companies<\/li>\n\n\n\n<li>Sales and Marketing Teams<\/li>\n\n\n\n<li>Advertisers and Media Buyers<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center mt-40\">Key Target Audiences for Intent Data<\/h2>\n\n\n\n<div class=\"wp-block-group has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column rounded-4 mt-3 box-bgclr has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-97c2987382120805f0b01475aa82e2ca is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-85124162bc4576c975d823754fa67d8c\" style=\"line-height:1.6\">Marketing Teams<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital Marketers<\/li>\n\n\n\n<li>Demand Generation Managers<\/li>\n\n\n\n<li>Content Marketers<\/li>\n\n\n\n<li>Social Media Managers<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column rounded-4 mt-3 box-bgclr has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-e6b5f18f1c0c14d7362294cf937cf2b8 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-4a5fc61a4a26930945f49d24a97bcd43\" style=\"line-height:1.6\">Sales Teams<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sales Representatives<\/li>\n\n\n\n<li>Account Executives (AEs)<\/li>\n\n\n\n<li>Sales Development Representatives (SDRs)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column rounded-4 mt-3 box-bgclr has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-194188549a0fc08988175072576782a5 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-44a8d3d50c12e196f94dad5e4216f01f\" style=\"line-height:1.6\">Account-Based Marketing (ABM) Teams<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ABM Managers<\/li>\n\n\n\n<li>Customer Relationship Managers (CRMs)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column rounded-4 mt-3 box-bgclr has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-bf74dc866764b9d40f33835cc3a61b6a is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-deb98ccf350a79dbb08ad0732e1dc906\" style=\"line-height:1.6\">Product Teams<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product Managers<\/li>\n\n\n\n<li>Customer Experience Teams<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column rounded-4 mt-3 box-bgclr has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-bfc1fd1e00718c9eb553c78dd6d15421 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-03c7309d29bdccfb51a0f2c1d40015fe\" style=\"line-height:1.6\">Customer Success Teams<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer Success Managers (CSMs)<\/li>\n\n\n\n<li>Onboarding Teams<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column rounded-4 mt-3 box-bgclr has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-d29f58a0ce716bfede8e05bc05930371 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-2d521007f624c570427b46248570bb85\" style=\"line-height:1.6\">C-Suite and Executives<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chief Marketing Officers (CMOs)<\/li>\n\n\n\n<li>Chief Sales Officers (CSOs)<\/li>\n\n\n\n<li>Chief Revenue Officers (CROs)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column rounded-4 mt-3 box-bgclr has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-6e899dad78fed852377ea4f72058db34 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-15f5811b5c2a526ae5f67d15bcd7fb28\" style=\"line-height:1.6\">Data Analysts and Data Scientists<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data Analysts<\/li>\n\n\n\n<li>Data Scientists<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column rounded-4 mt-3 box-bgclr has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-1bc4771d878ee26be5b1f62cf57c75f2 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-d3280123ed0aa4c07ceef4d9f7a2d35f\" style=\"line-height:1.6\">Technology Providers and Vendors<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Intent Data Providers (e.g., Bombora, 6sense)<\/li>\n\n\n\n<li>CRM\/Marketing Automation Platforms (e.g., Salesforce, HubSpot)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column rounded-4 mt-3 box-bgclr has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-844a081bd7c8f59d4f7da76cce5796d5 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-66b31f41654e728c8e29a925d954f9db\" style=\"line-height:1.6\">Consultants and Marketing Agencies<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing Consultants<\/li>\n\n\n\n<li>Advertising Agencies<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column rounded-4 mt-3 box-bgclr has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-1b1997d1c15f732ef9c0f14aef14b658 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-e591340f50c94b56e9318ef6985f0721\">Investors and Business Development Professionals<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Venture Capitalists and Investors<\/li>\n\n\n\n<li>Business Development Executives<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Intent data helps businesses understand customer needs by analyzing online behavior, enabling personalized content, targeted marketing, and a better overall customer experience. Benefits of Intent-Based Marketing Precise Targeting Deliver personalized content to the right customer at the right time, increasing conversion rates and helping brands stay competitive. Improved Customer Engagement Enhance engagement by addressing customer&hellip; <a class=\"more-link\" href=\"https:\/\/realesta.co\/inprojects\/lbb-staging\/unlocking-customer-intent-a-guide-to-intent-data\">Continue reading <span class=\"screen-reader-text\">Unlocking Customer Intent A Guide to Intent Data<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":32190,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/mdf-deployment.php","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-32100","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unlocking Customer Intent A Guide to Intent Data<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlocking Customer Intent A Guide to Intent Data\" \/>\n<meta property=\"og:description\" content=\"Intent data helps businesses understand customer needs by analyzing online behavior, enabling personalized content, targeted marketing, and a better overall customer experience. Benefits of Intent-Based Marketing Precise Targeting Deliver personalized content to the right customer at the right time, increasing conversion rates and helping brands stay competitive. 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