7 questions to ask your email appending service provider

When you decide to give your business a relook, getting the best email appending service provider should be in your top priority list. Just google your requirement and you will find a long list of email appending vendors out there. So how can you be certain and cautious about the right choice you make with your email appending service provider.

Lake B2B has listed out the top[tweetable] 7 questions to be asked while zeroing in on an email appending service provider[/tweetable].

1. Set right your direct list building options – Before you go for email appending, make sure all your landing pages and call to action buttons are working right.
2. Evaluate all the vendors – The vendor you choose for email appending will be your service partners in the future. So make sure you are confident about your decision.
3. Pricing should not be a constraint – If you are getting quality data, then it will come with a price tag. Do not go for the cheap and best options. You might just end up ruining your brand name.
4. Ask for opted in lists – A reputed data vendor will certainly provide you with a 100 percent opted-in lists. The bounces will still happen with these lists, but can be avoided to a greater extent when they are opted-in lists.
5. Ask if data cleansing is part of your append process – A professional data company will automatically perform a data cleansing process on your existing data like removing invalid or dormant data, editing the typos, and rectifying the address. Scrubbing your data clean ensures higher deliverability. You deserve to get these even without asking for it.
6. [tweetable]Check if your data vendor adheres to CAN-SPAM regulations[/tweetable] – The data provider should run all the required suppression, like the FCC Wireless Domains, DMA’s Do Not E-mail list, and your list of unsubscribes. There are other optional suppression which are legally required for specific industries. Check for those too.
7. Insist on 100% deliverability – You have paid for it and you deserve high deliverability. You simply cannot compromise with the quality of your database. 100 percent is not practical though because of internet issues, full inbox, etc, but high deliverability should be assured.

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