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Are you using these parameters yet for segmentation of prospects?

When one is a digital marketer, it is easy to fall into falling in the trap of hoping that the...

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Firmographics: Take a cue to customize recommendations to each company

Use firmographic data like employee count and revenue to determine the size of a company and make a personalized recommendation...

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As your business grows, you will need multiple conditions and parameters for segmentation

Let us say you open a burger kiosk near your home. You might start off by making 30 burgers a...

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What email marketing metrics are the most meaningful for your business?

Digital marketers have so many weapons in their arsenals today. But of all those ways of promoting a product or...

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What parameters do you use to segment your email lists?

We spoke earlier of how important email marketing campaigns are to your overall digital marketing strategy. We also discussed that...

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Individual accounts as markets in their own right: A peep into the ITSMA definition of ABM

ITSMA is a community of thought leaders in the area of marketing. They provide a platform where the latest trends...

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What is Account-Based Marketing or ABM?

Let’s say you have a machine gun and are given a target to shoot at. You would do the best...

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What email marketing metrics do you track?

Any marketer would tell you that every activity they carry out is only as good as the results it brings...

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Where do the CMOs gather info on new products, services, technologies, directions?

In this digital age, consumers armed with the latest smartphones and the fastest possible internet connection have become more empowered...

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