Data Management
Email Marketing
Market Research
Marketing
Healthcare Marketing

Challenges of Data-Driven Marketing

While data-driven marketing is the new wave in the marketing sphere, CMOs are struggling to utilize its full potential. Marketers...

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Halloween - in remembrance of dead email marketing practices

It’s Halloween, time of the year dedicated to remembering the dead. As marketers, let us light the candles on the...

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What triggers your email deliverability?

Email marketing is the most popular and highest returns yielding marketing tool in use; one of the reasons being ever...

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Lake B2B is at DMA 2014, Data-Driven Marketing. Meet us at booth 1601B

Direct Marketing Association is one of the largest groups of data driven marketing professionals. DMA conference and exhibitions attract marketers...

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Pharmacist – the last line of defense from drug abuse

[tweetable]The number of prescription abuse cases in America is shooting up. It has seen a 33% increase of drug abuse...

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Data for successful 1:1 customer engagement

Why is customer engagement important? Why can’t you just focus on sales and intimate your customers only when you have...

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Data automation – not a solution in silo

Automation tool seems like one of the saviors of this century, isn’t it? We have spoken about it and its...

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Give your business a boost with data automation

When you are trying to pull customer database from one account data to populate it in your own system, what...

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Data automation – from piles of paper to lists of contacts

It’s not too long ago that bigger organizations had their entire database based on pieces of paper. As time passed,...

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