Data Management

Category: Marketing

Top 5 Trends for Email Marketing in 2019

If you have been involved in email marketing for years, and feel that there are no newer aspects to ...

Total Addressable Market (TAM) – And why it matters?

Very content with your fair-share of business, earning a good deal of repeat business, running campa...

Make Your Brand Findable. Use Social Media Marketing Strategically

As marketers, you expect virality, high traffic, likes, shares and inclusion in all the chatter that...

Connect With Decision Makers Relevantly to Improve Healthcare Marketing ROI

The healthcare industry includes different institutions and medical professionals ranging from hospi...

Personalization: The key to B2B lead generation success

“To handle yourself, use your head; to handle others, use your heart.” – Eleanor R...

Know Your Customers Personality with Social Media Appending

85 points – every time a follower shared content through your paid campaign on LinkedIn 80 poi...

Know ‘How’ and ‘Who’ To Market To. Get Exclusive Dentist Email Lists

‘Patient-centricity’. That’s the current focus in the dental industry and technolo...

Why customers protect inbox from marketers who purchase lists? Yet, there is hope!

Traditional digital marketing does not work anymore! By this we mean, marketers who choose the best ...

Make no mistakes in creating a gender specific buyer persona

It is affirmed that men are from Mars and women from Venus when engaging the mind to carry out decis...

How Many Buyer Personas Should a Company have?

There is no particular fixed quantum of buyer personas a company can create. However, as a general r...