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Category: Marketing

CMOs sharing borders with service delivery teams: After-sales service matters

CMOs sharing borders with service delivery teams: After-sales service matters

It’s a digital revolution going on out there. Companies are finding themselves against the wall wh...

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Sharing borders with sales teams: Do the CMOs share sales revenue goals?

Sharing borders with sales teams: Do the CMOs share sales revenue goals?

So, we have had a fair understanding of the CMO roles, challenges and goals. Since we have had a fai...

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What is a good sales pitch when you pitch to the CMO?

What is a good sales pitch when you pitch to the CMO?

What would you pitch to a person who had seen it all as far as marketing is concerned? It is difficu...

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What are the most important attributes of a top-class CMO?

What are the most important attributes of a top-class CMO?

‘’What makes a top-class CMO?’’ The question has never been as much emphasized as now. What ...

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Understanding the goals of a CMO in the Digital Era

Understanding the goals of a CMO in the Digital Era

In the previous blogs, we covered the evolving role of a CMO and the challenges faced. Now let’s g...

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Empower your marketing and sales intelligence: Distinguish between ICP and BP

Empower your marketing and sales intelligence: Distinguish between ICP and BP

Marketing managers need to prioritize the abilities of their product offerings and match with the â€...

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The existential dilemmas of the new-age CMO

The existential dilemmas of the new-age CMO

The marketing landscape is changing, and at a very fast pace. While this may sound exciting, it does...

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Power-Up your Sales Arsenal with Competitor Battle Card

Power-Up your Sales Arsenal with Competitor Battle Card

How do battle cards help you position your product better? The only way to ensure your product(s) or...

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Why a typical Sales-Pitch fails sometimes?

Why a typical Sales-Pitch fails sometimes?

Sales pitch: Tell the story of how you help companies and humanity You have got your product ready. ...

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Why websites will be even more essential for businesses in 2019

Why websites will be even more essential for businesses in 2019

Did you know that many businesses, especially small and medium, do not still own a proper website? S...

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