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Category: Marketing

What healthcare marketers need to know about online reputation management?

What healthcare marketers need to know about online reputation management?

A recent Forbes article revealed that one company lost more than $2 million in sales because of its ...

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5 Creative Holiday Marketing Tips to Make your Brand Stand Out

5 Creative Holiday Marketing Tips to Make your Brand Stand Out

Just back from Thanksgiving and marketers are already chalking out plans for another holiday season....

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Doing Search Engine Optimization Amazingly Well is Simple, Really!

Doing Search Engine Optimization Amazingly Well is Simple, Really!

Buzz is already around that google is going to change the way Search Engine Optimization works. It w...

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Challenges of Data-Driven Marketing

Challenges of Data-Driven Marketing

While data-driven marketing is the new wave in the marketing sphere, CMOs are struggling to utilize ...

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Pharmacist – the last line of defense from drug abuse

Pharmacist – the last line of defense from drug abuse

[tweetable]The number of prescription abuse cases in America is shooting up. It has seen a 33% incre...

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Data for successful 1:1 customer engagement

Data for successful 1:1 customer engagement

Why is customer engagement important? Why can’t you just focus on sales and intimate your customer...

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Data automation – not a solution in silo

Data automation – not a solution in silo

Automation tool seems like one of the saviors of this century, isn’t it? We have spoken about it a...

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Independence Day special: Lake B2B gives you 20% more reasons to Smile!

Independence Day special: Lake B2B gives you 20% more reasons to Smile!

This Fourth of July, Independence Day, is the day you relax and pay attention to those things which ...

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Canada Government to email marketers – Connect if you have consent

Canada Government to email marketers – Connect if you have consent

We understand that email marketers will now have to bring in new strategies and learn [tweetable]new...

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Predictive analytics – The most promising data technique in B2B marketing

Predictive analytics – The most promising data technique in B2B marketing

Predictive analytics – The most promising data technique in B2B marketing Digital presence has rev...

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