{"id":41,"date":"2013-10-18T13:37:17","date_gmt":"2013-10-18T13:37:17","guid":{"rendered":"http:\/\/lakeb2b.com\/blog\/?p=41"},"modified":"2013-10-18T13:37:17","modified_gmt":"2013-10-18T13:37:17","slug":"turn-your-list-into-a-strategic-asset-list-hygiene-best-practices","status":"publish","type":"post","link":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/turn-your-list-into-a-strategic-asset-list-hygiene-best-practices\/","title":{"rendered":"Turn Your List into a Strategic Asset &#8211; List hygiene best practices"},"content":{"rendered":"<p>If you had followed the recently concluded DMA2013 conference in Chicago, then it would be easy for you to spot out the tending topic in most of the session &#8211; DATA.<\/p>\n<p>Quoting Nancy Wilde, Chief creative officer, Wilde Agency: &#8220;<em>With access to data we can make communications and messaging that&#8217;s more relevant, more timely, and more effective.&#8221;<\/em><\/p>\n<p>In today&#8217;s marketing, data is the most important connector that helps companies build, connect and nurture business relationships. Given the priority of data, it&#8217;s important to practice data quality and list hygiene best practices through a data audit process.<\/p>\n<p>These are the common errors related to data:<\/p>\n<ul>\n<li>Storing duplicate contact details &#8211; This results in duplicate mails and it annoys recepients<\/li>\n<li>Invalid email address &#8211; Incomplete email address ( missing &#8220;@&#8221;, &#8220;.&#8221;, etc)<\/li>\n<li>Junk contacts entered by subscribers &#8211; ( asdfg@glk.jk)<\/li>\n<li>Wrong domain spelling (\u201cgmial\u201d instead of \u201cgmail\u201d)<\/li>\n<li>Generic emails or harvested addresses (\u201ccustomercare@\u201d, \u201csupport@\u201d, etc.)<\/li>\n<li>Incorrect foreign addresses<\/li>\n<\/ul>\n<p><strong>So, keeping in mind the importance of quality email address, here&#8217;re few practical ways to keep your list squeaky clean.\u00a0<\/strong><\/p>\n<ol>\n<li>Clean, validate your list in regular intervals<\/li>\n<li>Scrub your contacts and remove emails with bad domains<\/li>\n<li>Remove junk entries<\/li>\n<li>Remove honey-pot email addresses.<\/li>\n<li>Remove dead or inactive addresses<\/li>\n<li>Screen new data using data checkers.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you had followed the recently concluded DMA2013 conference in Chicago, then it would be easy for you to spot out the tending topic in most of the session &#8211; DATA. Quoting Nancy Wilde, Chief creative officer, Wilde Agency: &#8220;With access to data we can make communications and messaging that&#8217;s more relevant, more timely, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":70,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[105,106],"class_list":["post-41","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-management","tag-how-to-keep-your-list-squeaky-clean","tag-list-hygiene-best-practices"],"_links":{"self":[{"href":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-json\/wp\/v2\/posts\/41","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":0,"href":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-json\/wp\/v2\/posts\/41\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-json\/wp\/v2\/media\/70"}],"wp:attachment":[{"href":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-json\/wp\/v2\/media?parent=41"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-json\/wp\/v2\/categories?post=41"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-json\/wp\/v2\/tags?post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}