{"id":4621,"date":"2022-06-10T06:28:57","date_gmt":"2022-06-10T06:28:57","guid":{"rendered":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/?p=4621"},"modified":"2022-06-10T06:28:57","modified_gmt":"2022-06-10T06:28:57","slug":"why-b2b-needs-to-act-like-b2c","status":"publish","type":"post","link":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/why-b2b-needs-to-act-like-b2c\/","title":{"rendered":"Why B2B Needs to Start Acting More Like B2C"},"content":{"rendered":"<p class=\"\" data-start=\"215\" data-end=\"475\">B2C businesses are killing it with conversions one major reason is <strong data-start=\"296\" data-end=\"336\">a smooth, seamless buying experience<\/strong>. In today\u2019s fast-paced world, customers expect things to be fast, easy, and tailored to their needs. And B2B buyers? They\u2019re no different.<\/p>\n<p class=\"\" data-start=\"477\" data-end=\"506\"><strong data-start=\"477\" data-end=\"504\">Here\u2019s the harsh truth:<\/strong><\/p>\n<ul data-start=\"507\" data-end=\"650\">\n<li class=\"\" data-start=\"507\" data-end=\"584\">\n<p class=\"\" data-start=\"509\" data-end=\"584\">77% of B2B buyers say their last purchase experience was too complicated.<\/p>\n<\/li>\n<li class=\"\" data-start=\"585\" data-end=\"650\">\n<p class=\"\" data-start=\"587\" data-end=\"650\">80% would switch suppliers just for a better buying experience.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"652\" data-end=\"730\">It\u2019s clear: <strong data-start=\"664\" data-end=\"706\">B2B buyers want the convenience of B2C <\/strong>and they want it <em data-start=\"724\" data-end=\"729\">now<\/em>.<\/p>\n<h2 class=\"\" data-start=\"737\" data-end=\"779\"><span class=\"ez-toc-section\" id=\"What_B2B_Companies_Are_Doing_to_Keep_Up\"><\/span>What B2B Companies Are Doing to Keep Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"\" data-start=\"781\" data-end=\"823\"><span class=\"ez-toc-section\" id=\"1_Personalization_is_Everything\"><\/span>1. <strong data-start=\"788\" data-end=\"821\">Personalization is Everything<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"824\" data-end=\"1069\">Forget basic recommendations. B2B buyers want a personalized, relevant experience. That\u2019s why more companies are using AI to collect behavioral and interaction data to offer human-like, context-aware experiences throughout long buyer journeys.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Self-Service_is_the_New_Salesperson\"><\/span>2. <strong data-start=\"1078\" data-end=\"1117\">Self-Service is the New Salesperson<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4622 size-full\" title=\"B2B Businesses are Switching to Self Service\" src=\"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-content\/uploads\/2022\/06\/LAKE-BLOG_B2B-Businesses-are-Switching-to-Self-Service.jpg\" alt=\"B2B Businesses are Switching to Self Service\" width=\"750\" height=\"375\" srcset=\"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-content\/uploads\/2022\/06\/LAKE-BLOG_B2B-Businesses-are-Switching-to-Self-Service.jpg 750w, https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-content\/uploads\/2022\/06\/LAKE-BLOG_B2B-Businesses-are-Switching-to-Self-Service-300x150.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p class=\"\" data-start=\"1120\" data-end=\"1324\">87% of B2B buyers prefer doing their research and making decisions without sales reps. That means websites need to be easy to navigate, product info must be clear, and checkout should be frictionless.<\/p>\n<h3 class=\"\" data-start=\"1326\" data-end=\"1371\"><span class=\"ez-toc-section\" id=\"3_Real-Time_Help_Minus_the_Hassle\"><\/span>3. <strong data-start=\"1333\" data-end=\"1369\">Real-Time Help, Minus the Hassle<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"1372\" data-end=\"1604\">Live support is evolving. Chatbots powered by AI and NLP are helping B2B businesses offer 24\/7 assistance without annoying pop-ups or pushy sales tactics. It\u2019s about <strong data-start=\"1538\" data-end=\"1563\">help when you need it<\/strong>, not when the business wants to give it.<\/p>\n<h3 class=\"\" data-start=\"1606\" data-end=\"1648\"><span class=\"ez-toc-section\" id=\"4_Recommendation_Engines_are_In\"><\/span>4. <strong data-start=\"1613\" data-end=\"1646\">Recommendation Engines are In<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4624 size-full\" title=\"Use of Recommendation Engines to Suggest Related Services Is Rising\" src=\"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-content\/uploads\/2022\/06\/LAKE-BLOG_Use-of-Recommendation-Engines-to-Suggest-Related-Services-Is-Rising.jpg\" alt=\"Use of Recommendation Engines to Suggest Related Services Is Rising\" width=\"750\" height=\"375\" srcset=\"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-content\/uploads\/2022\/06\/LAKE-BLOG_Use-of-Recommendation-Engines-to-Suggest-Related-Services-Is-Rising.jpg 750w, https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-content\/uploads\/2022\/06\/LAKE-BLOG_Use-of-Recommendation-Engines-to-Suggest-Related-Services-Is-Rising-300x150.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p class=\"\" data-start=\"1649\" data-end=\"1839\">B2B platforms are borrowing a page from Amazon. Smart product suggestions and upsell options based on customer data are becoming the norm, boosting both customer satisfaction and sales value.<\/p>\n<h3 class=\"\" data-start=\"1841\" data-end=\"1895\"><span class=\"ez-toc-section\" id=\"5_Easier_Purchase_Lists_Product_Discovery\"><\/span>5. <strong data-start=\"1848\" data-end=\"1893\">Easier Purchase Lists &amp; Product Discovery<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"1896\" data-end=\"2066\">Finding and buying products shouldn\u2019t be a chore. B2Bs are simplifying it with smart filters, SKU upload options, and autocomplete to make bulk shopping way less painful.<\/p>\n<h3 class=\"\" data-start=\"2068\" data-end=\"2122\"><span class=\"ez-toc-section\" id=\"6_Multiple_Payment_Options_Happier_Buyers\"><\/span>6. <strong data-start=\"2075\" data-end=\"2120\">Multiple Payment Options = Happier Buyers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"2123\" data-end=\"2279\">Checks aren\u2019t cutting it anymore. Businesses are adding credit cards, ACH, wire transfers, and more to let buyers pay how they want and get paid faster too.<\/p>\n<h3 class=\"\" data-start=\"2281\" data-end=\"2334\"><span class=\"ez-toc-section\" id=\"7_Mobile_Experience_Matters_More_Than_Ever\"><\/span>7. <strong data-start=\"2288\" data-end=\"2332\">Mobile Experience Matters More Than Ever<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"\" data-start=\"2335\" data-end=\"2526\">60% of B2B buyers use mobile for purchases. If your site isn\u2019t optimized for mobile (not just shrunk down), you\u2019re losing business. Clean, intuitive design across devices is now table stakes.<\/p>\n<p><strong>\u00a0<\/strong><strong>Conclusion<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4623 size-full\" title=\"B2B Business\" src=\"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-content\/uploads\/2022\/06\/LAKE-BLOG_Conclusion.jpg\" alt=\"B2B Business\" width=\"750\" height=\"375\" srcset=\"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-content\/uploads\/2022\/06\/LAKE-BLOG_Conclusion.jpg 750w, https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-content\/uploads\/2022\/06\/LAKE-BLOG_Conclusion-300x150.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>B2B buyers expect fast, flexible, and personalized experiences\u2014just like they get in their everyday B2C purchases. Businesses that deliver on this are not only improving customer satisfaction but also boosting ROI.<\/p>\n<p class=\"\" data-start=\"146\" data-end=\"442\">Start with a clean, segmented <a class=\"\" href=\"https:\/\/www.lakeb2b.com\/b2b-email-lists\" rel=\"noopener\" data-start=\"236\" data-end=\"259\"><strong data-start=\"237\" data-end=\"255\">B2B email list<\/strong><\/a> to send the right message to the right people at the right time. A well-targeted email list helps you nurture leads, automate follow-ups, and drive more conversions with less effort.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B2C businesses are killing it with conversions one major reason is a smooth, seamless buying experience. In today\u2019s fast-paced world, customers expect things to be fast, easy, and tailored to their needs. And B2B buyers? They\u2019re no different. Here\u2019s the harsh truth: 77% of B2B buyers say their last purchase experience was too complicated. 80% [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":4625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-json\/wp\/v2\/posts\/4621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-json\/wp\/v2\/comments?post=4621"}],"version-history":[{"count":0,"href":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-json\/wp\/v2\/posts\/4621\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-json\/wp\/v2\/media\/4625"}],"wp:attachment":[{"href":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-json\/wp\/v2\/media?parent=4621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-json\/wp\/v2\/categories?post=4621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbb\/blog\/wp-json\/wp\/v2\/tags?post=4621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}