{"id":10801,"date":"2024-03-15T05:09:00","date_gmt":"2024-03-15T05:09:00","guid":{"rendered":"https:\/\/realesta.co\/inprojects\/lbb\/?post_type=case_studies&p=10801"},"modified":"2024-03-27T08:05:37","modified_gmt":"2024-03-27T08:05:37","slug":"healthcare-insurance-brokerage-firm","status":"publish","type":"case_studies","link":"https:\/\/realesta.co\/inprojects\/lbb\/case-studies\/healthcare-insurance-brokerage-firm","title":{"rendered":"Healthcare Insurance Brokerage Firm"},"content":{"rendered":"\n
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35% Improvement in Response from Top Management Decision Makers for Tie-ups Over Previous Quarter.<\/h6>\n\n\n\n
17% Increase in Revenues from Organically Generated Queries About Employee & Family Healthcare Plans Thanks to Uniquely Designed Counselling & Diagnostic Giveaways.<\/h6>\n\n\n\n
Leads to Conversion Ratio Underwent a Dramatic Change with Both Witnessing Over 10% Consistent Jump from Previous Quarters and Years Performance.<\/h6>\n\n\n\n
Industry<\/strong> :<\/td>Information Technology and IT Solutions<\/td><\/tr>
Location<\/strong> :<\/td>USA<\/td><\/tr>
Client\u2019s Bottom-line<\/strong> :<\/td>\t\nDrive sales of tailored healthcare insurance products by acquiring new sales channels.<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n
\n

CONVINCING EMPLOYEE ENGAGEMENT, EMPLOYEE BENEFITS AND EMPLOYER BRANDING DECISION MAKERS FOR TIE-UPS.<\/h4>\n\n\n\n

Intended New Channels Tie-Up Targets:<\/strong><\/p>\n\n\n\n

Tie-ups with Mid-Sized & Large Organizations<\/strong><\/td>Tie-ups to Serve Group Level Employees<\/strong><\/td>Tie-ups to Serve Branch Level Employees<\/strong><\/td><\/tr>
Tie-Ups to Serve Distributors of Firms<\/strong><\/td>Tie-ups to Serve Franchisees of Brands<\/strong><\/td>Tie-Ups to serve all Affiliates by States & Zip Codes<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

THE CLIENT ASPIRED TO DRIVE AWARENESS AND HIGH-QUALITY TIE-UPS THROUGH \u2013<\/h4>\n\n\n\n

Targeted SEO Content Marketing, Email Marketing, Social Media Engagement and Online Display Advertising Campaign.<\/strong><\/p>\n\n\n\n

\"infographic-01\"<\/figure>\n\n\n\n

KEY MESSAGING WERE DETERMINED FOR :<\/h4>\n\n\n\n

SEO-optimization + Paid Campaigns + Webinar Activation + Tele Calling & Appointment Setting.<\/strong><\/p>\n\n\n\n

How the special offer of this tie-up can uplift the employer branding of the organization significantly.<\/p>\n\n\n\n

Find employee-oriented benefits packages that are as important as salary offers. Join this employee-centric Healthcare Benefits Program that will give your employees the best brand ambassadors ever and improve your locus standi as an outstanding employer of choice.<\/p>\n\n\n\n

Targets Titles\/Departments for Employee Benefit Tie-Ups Included:<\/strong><\/p>\n\n\n\n

CEOs<\/td>CFOs<\/td>CMOs<\/td>HR Admins<\/td>HR Managers<\/td><\/tr>
HR Business Partners<\/strong><\/td>HR Organizational Development<\/strong><\/td>HR Employee Benefit Management<\/strong><\/td>HR Employee Engagement<\/strong><\/td>HR Country Heads<\/strong><\/td><\/tr>
HR Regional Heads<\/strong><\/td>HR Leads<\/strong><\/td>HR Recruitment<\/strong><\/td>Employee Success<\/strong><\/td>Training & Development<\/strong><\/td><\/tr>
HR Consultants<\/strong><\/td>Trainers & Coaches<\/strong><\/td>Employer Branding<\/strong><\/td>Talent Development<\/strong><\/td>Talent Research<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

PLAN OF ACTION: A MULTI-CHANNEL MARKETING FUNNEL THAT IS FUELLED BY SELECTED HR AUDIENCE TARGETS<\/h4>\n\n\n\n
\"infographic-02\"<\/figure>\n\n\n\n

Client\u2019s CRM, SEO and Marketing Automation Set-Up<\/strong><\/p>\n\n\n\n

The client CRM and Marketing Automation Platform was loaded with:<\/p>\n\n\n\n

Firmographic Data<\/strong><\/p>\n\n\n\n

    \n
  • Target Account\u2019s Employee Size<\/li>\n\n\n\n
  • Target Account\u2019s Employee Benefits Decision Makers<\/li>\n\n\n\n
  • Target Account\u2019s Employees Data<\/li>\n\n\n\n
  • Target Account\u2019s Employee Benefits Influencers<\/li>\n\n\n\n
  • Target Account\u2019s Employee Roles<\/li>\n<\/ul>\n\n\n\n

    Demographic & Personal Data<\/strong><\/p>\n\n\n\n

      \n
    • Where Targeted Employees are Located<\/li>\n\n\n\n
    • Current Employment Reporting Location Employees<\/li>\n\n\n\n
    • Target Accounts Branches and Zip Codes<\/li>\n<\/ul>\n\n\n\n

      Social & Personal Information<\/strong><\/p>\n\n\n\n

        \n
      • Social Media IDs (LinkedIn) and Personal Information<\/li>\n\n\n\n
      • Official Email IDs & IPs<\/li>\n\n\n\n
      • Other Modes of Contact Intelligence<\/li>\n<\/ul>\n\n\n\n

        SOLUTION OVERVIEW<\/h4>\n\n\n\n


        Paid Campaign :<\/strong><\/p>\n\n\n\n

        Lake B2B Campaign teams created the customer outreach maps and promoted destination landing pages, personalized to each audience groups \u2013 Example: An exclusive CEO Employee benefits page.
        Result from one of many campaigns:<\/p>\n\n\n\n

        Offer Downloads<\/strong><\/td>52<\/strong><\/td><\/tr>
        Clicks<\/td>146<\/td><\/tr>
        CPL<\/td>USD 70<\/td><\/tr>
        LinkedIn impressions<\/td>43,0085<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

        Re-targeting Campaign :<\/strong><\/p>\n\n\n\n

        Lake B2B Re-targeted audiences with irresistible employee giveaways for their entire family that HRs could customize to create lasting relationships with the employer organization.<\/p>\n\n\n\n

          \n
        • Gained 9,362 clicks and 544,939 reach, 9,708 total action taken and 1,312,254 total impressions with Facebook and LinkedIn Lookalike Audience Campaigns.<\/li>\n\n\n\n
        • Obtained 3,241,835 impressions and 4000 follow-up worthy clicks on LinkedIn and Facebook Remarketing campaigns.<\/li>\n<\/ul>\n\n\n\n

          SEO :<\/strong><\/p>\n\n\n\n

          Lake B2B Campaign Marketing team ensured the client\u2019s employee benefit tie-up benefits and offers showed up in organic search results when the target decision-makers were searching for giveaway ideas.<\/p>\n\n\n\n

            \n
          • SEO emerged as the No. 1 lead-generating source for unique campaign pages that were keyword enhanced knowing how the audience searches.<\/li>\n\n\n\n
          • SEO leads gave the client a 15% close rate, and an overall 35% increase in returning website traffic in 6 months.<\/li>\n\n\n\n
          • SEO-aligned content marketing drive up 19% higher conversions and 45% higher subscriptions for employee benefits healthcare package alerts.<\/li>\n<\/ul>\n\n\n\n

            Email Marketing :<\/strong><\/p>\n\n\n\n

            Lake B2B Campaign Marketing team set-up email marketing with high inbox accuracy and deliverability targeting email IDs of employee benefit decision makers with employer branding uplifting solutions.<\/p>\n\n\n\n

              \n
            • 700% higher email open rates after the offers were crafted and served as per the different audience\u2019s roles in the respective organization.<\/li>\n\n\n\n
            • 2000% growth in email engagements and click through rates after Lake B2B email marketing team took over.<\/li>\n\n\n\n
            • 99% drop in bounce rates thanks to the CRM getting loaded with verified and segmented lead contact data.<\/li>\n<\/ul>\n\n\n\n

              Webinar & Tele Calling:<\/strong><\/p>\n\n\n\n

              Lake B2B designed a multi-touchpoint webinar promoting email marketing route starting from invitations, registration giveaways, reminders, tele-calling and post-event appointment setting.<\/p>\n\n\n\n

              Filtered Webinar Leads<\/td>76<\/td><\/tr>
              Data Built<\/strong><\/td>7500<\/strong><\/td><\/tr>
              CPL<\/strong><\/td>USD 180<\/strong><\/td><\/tr>
              LinkedIn impressions<\/strong><\/td>8,300<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n","protected":false},"featured_media":24328,"menu_order":0,"template":"","categories":[],"tags":[663],"company_size":[],"industry":[],"sub_industry":[],"class_list":["post-10801","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","tag-healthcare","entry"],"acf":[],"yoast_head":"\nHealthcare Insurance Brokerage Firm - Lake B2B<\/title>\n<meta name=\"description\" content=\"How Lake B2B Helped a Healthcare Insurance Brokerage Firm Drive Up Corporate Brand Alliances by 32% 35% Improvement in Response from Top Management Decision Makers for Tie-ups Over Previous Quarter. 17% Increase in Revenues from Organically Generated Queries About Employee & Family Healthcare Plans Thanks to Uniquely Designed Counselling & Diagnostic Giveaways. 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