{"id":10937,"date":"2024-01-17T07:05:32","date_gmt":"2024-01-17T07:05:32","guid":{"rendered":"https:\/\/realesta.co\/inprojects\/lbb\/?post_type=case_studies&#038;p=10937"},"modified":"2024-03-11T11:24:38","modified_gmt":"2024-03-11T11:24:38","slug":"drip-campaign-case-study","status":"publish","type":"case_studies","link":"https:\/\/realesta.co\/inprojects\/lbb\/case-studies\/drip-campaign-case-study","title":{"rendered":"Drip Campaign Case Study"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">MEET THE CLIENT<\/h3>\n\n\n\n<p>The client is a marketing agency that specializes in brand consulting and content creation. They cater to clientsfrom the B2B segment including<br>logistics, pharma and information technology among many others. A lot of these accounts rely on the agency to do their digital marketing collaterals and were particularly interested in pitches to expand their channel partner network.<\/p>\n\n\n\n<p>While the agency was creating digital brand assets and videos that appealed to the end customers of their clients, they were also trying to win<br>more lead generation opportunities. The client was eager to expand their portfolio of offerings with email campaigns but seemed to be failing at fulfilling campaign goals and meeting the ROI targets.<\/p>\n","protected":false},"featured_media":11505,"menu_order":0,"template":"","categories":[],"tags":[663],"company_size":[],"industry":[],"sub_industry":[],"class_list":["post-10937","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","tag-healthcare","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drip Campaign Case Study - LakeB2B<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drip Campaign Case Study - LakeB2B\" \/>\n<meta property=\"og:description\" content=\"MEET THE CLIENT The client is a marketing agency that specializes in brand consulting and content creation. They cater to clientsfrom the B2B segment includinglogistics, pharma and information technology among many others. A lot of these accounts rely on the agency to do their digital marketing collaterals and were particularly interested in pitches to expand&hellip; Continue reading Drip Campaign Case Study\" \/>\n<meta property=\"og:url\" content=\"https:\/\/realesta.co\/inprojects\/lbb\/case-studies\/drip-campaign-case-study\" \/>\n<meta property=\"og:site_name\" content=\"LakeB2B\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-11T11:24:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Email-Lead-Generation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"398\" \/>\n\t<meta property=\"og:image:height\" content=\"222\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/case-studies\/drip-campaign-case-study\",\"url\":\"https:\/\/realesta.co\/inprojects\/lbb\/case-studies\/drip-campaign-case-study\",\"name\":\"Drip Campaign Case Study - LakeB2B\",\"isPartOf\":{\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/case-studies\/drip-campaign-case-study#primaryimage\"},\"image\":{\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/case-studies\/drip-campaign-case-study#primaryimage\"},\"thumbnailUrl\":\"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Email-Lead-Generation.jpg\",\"datePublished\":\"2024-01-17T07:05:32+00:00\",\"dateModified\":\"2024-03-11T11:24:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/case-studies\/drip-campaign-case-study#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/realesta.co\/inprojects\/lbb\/case-studies\/drip-campaign-case-study\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/case-studies\/drip-campaign-case-study#primaryimage\",\"url\":\"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Email-Lead-Generation.jpg\",\"contentUrl\":\"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Email-Lead-Generation.jpg\",\"width\":398,\"height\":222},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/case-studies\/drip-campaign-case-study#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/realesta.co\/inprojects\/lbb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Drip Campaign Case Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/#website\",\"url\":\"https:\/\/realesta.co\/inprojects\/lbb\/\",\"name\":\"LakeB2B\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/realesta.co\/inprojects\/lbb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Drip Campaign Case Study - LakeB2B","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Drip Campaign Case Study - LakeB2B","og_description":"MEET THE CLIENT The client is a marketing agency that specializes in brand consulting and content creation. 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A lot of these accounts rely on the agency to do their digital marketing collaterals and were particularly interested in pitches to expand&hellip; Continue reading Drip Campaign Case Study","og_url":"https:\/\/realesta.co\/inprojects\/lbb\/case-studies\/drip-campaign-case-study","og_site_name":"LakeB2B","article_modified_time":"2024-03-11T11:24:38+00:00","og_image":[{"width":398,"height":222,"url":"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Email-Lead-Generation.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/realesta.co\/inprojects\/lbb\/case-studies\/drip-campaign-case-study","url":"https:\/\/realesta.co\/inprojects\/lbb\/case-studies\/drip-campaign-case-study","name":"Drip Campaign Case Study - LakeB2B","isPartOf":{"@id":"https:\/\/realesta.co\/inprojects\/lbb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/realesta.co\/inprojects\/lbb\/case-studies\/drip-campaign-case-study#primaryimage"},"image":{"@id":"https:\/\/realesta.co\/inprojects\/lbb\/case-studies\/drip-campaign-case-study#primaryimage"},"thumbnailUrl":"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Email-Lead-Generation.jpg","datePublished":"2024-01-17T07:05:32+00:00","dateModified":"2024-03-11T11:24:38+00:00","breadcrumb":{"@id":"https:\/\/realesta.co\/inprojects\/lbb\/case-studies\/drip-campaign-case-study#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/realesta.co\/inprojects\/lbb\/case-studies\/drip-campaign-case-study"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/realesta.co\/inprojects\/lbb\/case-studies\/drip-campaign-case-study#primaryimage","url":"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Email-Lead-Generation.jpg","contentUrl":"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Email-Lead-Generation.jpg","width":398,"height":222},{"@type":"BreadcrumbList","@id":"https:\/\/realesta.co\/inprojects\/lbb\/case-studies\/drip-campaign-case-study#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/realesta.co\/inprojects\/lbb\/"},{"@type":"ListItem","position":2,"name":"Drip Campaign Case Study"}]},{"@type":"WebSite","@id":"https:\/\/realesta.co\/inprojects\/lbb\/#website","url":"https:\/\/realesta.co\/inprojects\/lbb\/","name":"LakeB2B","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/realesta.co\/inprojects\/lbb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"uagb_featured_image_src":{"full":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Email-Lead-Generation.jpg",398,222,false],"thumbnail":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Email-Lead-Generation-150x150.jpg",150,150,true],"medium":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Email-Lead-Generation-300x167.jpg",300,167,true],"medium_large":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Email-Lead-Generation.jpg",398,222,false],"large":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Email-Lead-Generation.jpg",398,222,false],"1536x1536":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Email-Lead-Generation.jpg",398,222,false],"2048x2048":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Email-Lead-Generation.jpg",398,222,false],"post-thumbnail":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Email-Lead-Generation.jpg",398,222,false]},"uagb_author_info":{"display_name":"Shruthi P","author_link":"https:\/\/realesta.co\/inprojects\/lbb\/author"},"uagb_comment_info":0,"uagb_excerpt":"MEET THE CLIENT The client is a marketing agency that specializes in brand consulting and content creation. 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