{"id":12128,"date":"2024-01-14T12:15:13","date_gmt":"2024-01-14T12:15:13","guid":{"rendered":"https:\/\/realesta.co\/inprojects\/lbb\/?post_type=infographic&#038;p=12128"},"modified":"2024-03-08T10:02:36","modified_gmt":"2024-03-08T10:02:36","slug":"the-current-landscape-ofhealthcaremarketing","status":"publish","type":"infographic","link":"https:\/\/realesta.co\/inprojects\/lbb\/infographic\/the-current-landscape-ofhealthcaremarketing","title":{"rendered":"THE CURRENT LANDSCAPE OF HEALTHCARE MARKETING"},"content":{"rendered":"\n<p>As the healthcare industry evolves, there are many organizational improvements and revamping of marketing strategies to re\u001fect such change. The current landscape of healthcare marketing presents a shift along various dimensions such as cost consciousness, decision making and purchasing power, decision criteria, source of information, the role of sales reps, the use of technology, metrics to measure clinical performance, payment models<br>and care delivery. As healthcare marketers you need to keep up with changes in the industry. To help you understand your target<br>market better, let\u2019s delve into each dimension in detail\u2026<\/p>\n","protected":false},"featured_media":12097,"template":"","class_list":["post-12128","infographic","type-infographic","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>THE CURRENT LANDSCAPE OF HEALTHCARE MARKETING - LakeB2B<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE CURRENT LANDSCAPE OF HEALTHCARE MARKETING - LakeB2B\" \/>\n<meta property=\"og:description\" content=\"As the healthcare industry evolves, there are many organizational improvements and revamping of marketing strategies to re\u001fect such change. The current landscape of healthcare marketing presents a shift along various dimensions such as cost consciousness, decision making and purchasing power, decision criteria, source of information, the role of sales reps, the use of technology, metrics&hellip; Continue reading THE CURRENT LANDSCAPE OF HEALTHCARE MARKETING\" \/>\n<meta property=\"og:url\" content=\"https:\/\/realesta.co\/inprojects\/lbb\/infographic\/the-current-landscape-ofhealthcaremarketing\" \/>\n<meta property=\"og:site_name\" content=\"LakeB2B\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-08T10:02:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Infographics-9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"398\" \/>\n\t<meta property=\"og:image:height\" content=\"222\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/infographic\/the-current-landscape-ofhealthcaremarketing\",\"url\":\"https:\/\/realesta.co\/inprojects\/lbb\/infographic\/the-current-landscape-ofhealthcaremarketing\",\"name\":\"THE CURRENT LANDSCAPE OF HEALTHCARE MARKETING - LakeB2B\",\"isPartOf\":{\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/infographic\/the-current-landscape-ofhealthcaremarketing#primaryimage\"},\"image\":{\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/infographic\/the-current-landscape-ofhealthcaremarketing#primaryimage\"},\"thumbnailUrl\":\"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Infographics-9.jpg\",\"datePublished\":\"2024-01-14T12:15:13+00:00\",\"dateModified\":\"2024-03-08T10:02:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/infographic\/the-current-landscape-ofhealthcaremarketing#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/realesta.co\/inprojects\/lbb\/infographic\/the-current-landscape-ofhealthcaremarketing\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/infographic\/the-current-landscape-ofhealthcaremarketing#primaryimage\",\"url\":\"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Infographics-9.jpg\",\"contentUrl\":\"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Infographics-9.jpg\",\"width\":398,\"height\":222},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/infographic\/the-current-landscape-ofhealthcaremarketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/realesta.co\/inprojects\/lbb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"THE CURRENT LANDSCAPE OF HEALTHCARE MARKETING\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/#website\",\"url\":\"https:\/\/realesta.co\/inprojects\/lbb\/\",\"name\":\"LakeB2B\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/realesta.co\/inprojects\/lbb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"THE CURRENT LANDSCAPE OF HEALTHCARE MARKETING - LakeB2B","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"THE CURRENT LANDSCAPE OF HEALTHCARE MARKETING - LakeB2B","og_description":"As the healthcare industry evolves, there are many organizational improvements and revamping of marketing strategies to re\u001fect such change. The current landscape of healthcare marketing presents a shift along various dimensions such as cost consciousness, decision making and purchasing power, decision criteria, source of information, the role of sales reps, the use of technology, metrics&hellip; Continue reading THE CURRENT LANDSCAPE OF HEALTHCARE MARKETING","og_url":"https:\/\/realesta.co\/inprojects\/lbb\/infographic\/the-current-landscape-ofhealthcaremarketing","og_site_name":"LakeB2B","article_modified_time":"2024-03-08T10:02:36+00:00","og_image":[{"width":398,"height":222,"url":"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Infographics-9.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/realesta.co\/inprojects\/lbb\/infographic\/the-current-landscape-ofhealthcaremarketing","url":"https:\/\/realesta.co\/inprojects\/lbb\/infographic\/the-current-landscape-ofhealthcaremarketing","name":"THE CURRENT LANDSCAPE OF HEALTHCARE MARKETING - LakeB2B","isPartOf":{"@id":"https:\/\/realesta.co\/inprojects\/lbb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/realesta.co\/inprojects\/lbb\/infographic\/the-current-landscape-ofhealthcaremarketing#primaryimage"},"image":{"@id":"https:\/\/realesta.co\/inprojects\/lbb\/infographic\/the-current-landscape-ofhealthcaremarketing#primaryimage"},"thumbnailUrl":"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Infographics-9.jpg","datePublished":"2024-01-14T12:15:13+00:00","dateModified":"2024-03-08T10:02:36+00:00","breadcrumb":{"@id":"https:\/\/realesta.co\/inprojects\/lbb\/infographic\/the-current-landscape-ofhealthcaremarketing#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/realesta.co\/inprojects\/lbb\/infographic\/the-current-landscape-ofhealthcaremarketing"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/realesta.co\/inprojects\/lbb\/infographic\/the-current-landscape-ofhealthcaremarketing#primaryimage","url":"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Infographics-9.jpg","contentUrl":"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Infographics-9.jpg","width":398,"height":222},{"@type":"BreadcrumbList","@id":"https:\/\/realesta.co\/inprojects\/lbb\/infographic\/the-current-landscape-ofhealthcaremarketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/realesta.co\/inprojects\/lbb\/"},{"@type":"ListItem","position":2,"name":"THE CURRENT LANDSCAPE OF HEALTHCARE MARKETING"}]},{"@type":"WebSite","@id":"https:\/\/realesta.co\/inprojects\/lbb\/#website","url":"https:\/\/realesta.co\/inprojects\/lbb\/","name":"LakeB2B","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/realesta.co\/inprojects\/lbb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"uagb_featured_image_src":{"full":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Infographics-9.jpg",398,222,false],"thumbnail":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Infographics-9-150x150.jpg",150,150,true],"medium":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Infographics-9-300x167.jpg",300,167,true],"medium_large":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Infographics-9.jpg",398,222,false],"large":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Infographics-9.jpg",398,222,false],"1536x1536":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Infographics-9.jpg",398,222,false],"2048x2048":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Infographics-9.jpg",398,222,false],"post-thumbnail":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/Infographics-9.jpg",398,222,false]},"uagb_author_info":{"display_name":"Shruthi P","author_link":"https:\/\/realesta.co\/inprojects\/lbb\/author"},"uagb_comment_info":0,"uagb_excerpt":"As the healthcare industry evolves, there are many organizational improvements and revamping of marketing strategies to re\u001fect such change. The current landscape of healthcare marketing presents a shift along various dimensions such as cost consciousness, decision making and purchasing power, decision criteria, source of information, the role of sales reps, the use of technology, metrics&hellip;&hellip;","_links":{"self":[{"href":"https:\/\/realesta.co\/inprojects\/lbb\/wp-json\/wp\/v2\/infographic\/12128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realesta.co\/inprojects\/lbb\/wp-json\/wp\/v2\/infographic"}],"about":[{"href":"https:\/\/realesta.co\/inprojects\/lbb\/wp-json\/wp\/v2\/types\/infographic"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbb\/wp-json\/wp\/v2\/media\/12097"}],"wp:attachment":[{"href":"https:\/\/realesta.co\/inprojects\/lbb\/wp-json\/wp\/v2\/media?parent=12128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}