{"id":24993,"date":"2025-05-06T10:23:20","date_gmt":"2025-05-06T10:23:20","guid":{"rendered":"https:\/\/realesta.co\/inprojects\/lbb\/?page_id=24993"},"modified":"2025-05-07T11:04:09","modified_gmt":"2025-05-07T11:04:09","slug":"healthcare-gtm-webinar-2025-strategies-for-growth","status":"publish","type":"page","link":"https:\/\/realesta.co\/inprojects\/lbb\/healthcare-gtm-webinar-2025-strategies-for-growth","title":{"rendered":"Healthcare GTM Webinar: 2025 Strategies for Growth"},"content":{"rendered":"\n<p>Gain exclusive access to a value-packed webinar featuring Charles Berry-Naini and Michael Murphy \u2014 two seasoned experts with decades of combined experience diving deep into real-world challenges and winning playbooks for go-to-market (GTM) success in the healthcare industry.<\/p>\n\n\n\n<p>With rising regulatory pressures, changing patient expectations, and the evolution of digital channels, small to mid-sized healthcare businesses are rethinking their marketing and sales strategies. This webinar sheds light on what\u2019s working in 2025 and how AI, compliance, and personalization are redefining the healthcare landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What You&#8217;ll Learn:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to craft a compliant and conversion-ready healthcare GTM strategy<\/li>\n\n\n\n<li>Key pain points faced by SMBs in healthcare, and how to solve them<\/li>\n\n\n\n<li>Using AI and intent signals to decode prospect behavior<\/li>\n\n\n\n<li>Multi-channel execution: Email, social (LinkedIn, X\/Twitter), direct mail, and more<\/li>\n\n\n\n<li>How to align targeting with HIPAA and GDPR<\/li>\n\n\n\n<li>Tips for measuring ROI and marketing effectiveness<\/li>\n<\/ul>\n\n\n\n<p>&#8220;The future of healthcare marketing is about reaching the right person, at the right time, through the right channel \u2014 compliantly and intelligently.&#8221; \u2013 Charles Berry-Naini, Webinar Speaker<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why GTM Strategy Matters Now More Than Ever<\/h2>\n\n\n\n<p>According to recent research from<a href=\"https:\/\/www.mckinsey.com\/industries\/healthcare\/our-insights\/harnessing-ai-to-reshape-consumer-experiences-in-healthcare\"> <\/a><a href=\"https:\/\/www.mckinsey.com\/industries\/healthcare\/our-insights\/harnessing-ai-to-reshape-consumer-experiences-in-healthcare\">McKinsey<\/a>, healthcare organizations that use AI to personalize engagement see a 2x lift in ROI. Meanwhile,<a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/health-care\/life-sciences-and-health-care-industry-outlooks\/2025-global-health-care-executive-outlook.html\"> <\/a><a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/industry\/health-care\/life-sciences-and-health-care-industry-outlooks\/2025-global-health-care-executive-outlook.html\">Deloitte&#8217;s 2025 Outlook<\/a> emphasizes compliance, engagement, and digital maturity as core GTM success pillars.<\/p>\n\n\n\n<p>LakeB2B has helped dozens of healthcare clients navigate these very issues through precise ICP targeting, regulatory guidance, and personalized marketing execution.<\/p>\n\n\n\n<div class=\"speaker-bg mb-30 mt-20\">\n                        <div class=\"row\">\n                        <div class=\"col-lg-12\">\n                            <h4>Speakers:<\/h4>\n                        <\/div>\n                        <div class=\"col-lg-5\">\n                            <div class=\"automation-content mb-30 text-center\">\n                             <img decoding=\"async\" src=\"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2025\/05\/charles-berry.jpg\" class=\"avatar rounded-pill img-fluid mb-30\" alt=\"\">\n                              <h4 class=\"mb-0\">Charles Berry<\/h4>\n<p>VP, Healthcare Strategy, LakeB2B<\/p>\n                           \n                            <\/div>\n\n                        <\/div>\n\n                        <div class=\"col-lg-5\">\n                             <div class=\"automation-content mb-30 text-center\">\n                             <img decoding=\"async\" src=\"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2025\/05\/mike-murphy.jpg\" class=\"avatar rounded-pill img-fluid mb-30\" alt=\"\">\n                              <h4 class=\"mb-0\">Mike Murphy<\/h4>\n\n<p>Sr. Marketing Advisor, HealthTech GTM Programs<\/p>\n                            \n                            <\/div>\n\n                        <\/div>\n<p>Together, Charles and Michael bring decades of combined experience helping SMBs, clinics, pharma brands, and HealthTech companies with scalable, compliant marketing strategies.<\/p>\n                       \n                     <\/div>\n                    <\/div>\n\n\n\n<h2 class=\"wp-block-heading\">See How It Works: Real-World Proof<\/h2>\n\n\n\n<p>LakeB2B\u2019s expertise in healthcare GTM is proven by real outcomes:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column rounded-4 mt-3 box-bgclr has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-37a679233ff9f8b28e9152a1e1117abd is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<p><strong>Case Study: Diagnostic Lab Chain Grows Response Rate by 3X<\/strong><\/p>\n\n\n\n<p>LakeB2B delivered a full-funnel GTM strategy for a diagnostic lab targeting hospital procurement managers. Through intent-based targeting, email nurture workflows, and compliant data practices, engagement jumped 3X in just 8 weeks. <a href=\"https:\/\/www.lakeb2b.com\/case-studies\/precision-outreach-for-physician-segments-in-high-density-healthcare-markets\">Read Case Study<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column rounded-4 mt-3 box-bgclr has-black-color has-white-background-color has-text-color has-background has-link-color wp-elements-4fb0933daff2aaf47f9cc41ce4e3a365 is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<p><strong>Whitepaper: Digital Transformation in Healthcare Marketing (<em>need Healthcare Whitepaper to be hyperlink<\/em>)<\/strong><\/p>\n\n\n\n<p>Download our in-depth whitepaper on how healthcare organizations are adapting to a digital-first, privacy-conscious world while improving patient engagement. Download Whitepaper<\/p>\n<\/div>\n<\/div>\n\n\n\n<section class=\"section-padding pt-0 active-inner\">\n    <div class=\"container\">\n        <div class=\"row align-items-center justify-content-center\">\n            <div class=\"col-lg-12\">\n                <div class=\"all-section-content mb-40 text-center\">\n                    <h2>Testimonial:<\/h2>\n                <\/div>\n            <\/div>\n            <div class=\"col-lg-12\">\n                <div class=\"trusted-client\">\n                    <div class=\"slic-item slick-initialized slick-slider\">\n                        <div class=\"slick-list draggable\">\n                            <div class=\"slick-track\">\n                                <div class=\"item text-center slick-slide slick-cloned\" data-slick-index=\"-1\" id=\"\"\n                                    aria-hidden=\"true\" tabindex=\"-1\">\n\n                                    <p>&#8220;LakeB2B helped us pinpoint our exact buyer group \u2014 the right personas in the\n                                        right hospitals. Our pipeline improved 60%\n                                        quarter-over-quarter.&#8221;<\/p>\n\n                                    <p><span>Director of Marketing, US-based HealthTech Firm<\/span><\/p>\n                                <\/div>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<h2 class=\"wp-block-heading\">Watch the Full Webinar Recording<\/h2>\n\n\n\n<p>The video is available upon form submission. Enter your details to gain instant access to exclusive content, tools, and frameworks shared by Charles &amp; Michael.<\/p>\n\n\n\n<div class=\"learn-link mb-40\" >\n<a href=\"\/contact-us\" class=\"btn butn-style1 curve me-2\">Access the Webinar <\/a>\n<\/div>\n\n\n\n<section class=\"pt-0 pb-30 active-inner\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-lg-12\">\n                <div class=\"all-section-content\">\n                    <h2>Frequently Asked Questions<\/h2>\n                <\/div>\n            <\/div>\n            <div class=\"col-lg-12\">\n\n                <div class=\"accordion\" id=\"faqtab\">\n                    <div class=\"accordion-item overflow-hidden\">\n                        <h2 class=\"accordion-header\" id=\"heading-20664\">\n                            <button class=\"accordion-button border-0 \" type=\"button\" data-bs-toggle=\"collapse\"\n                                data-bs-target=\"#collapse20664\" aria-expanded=\"true\" aria-controls=\"collapse20664\"\n                                data-faitracker-form-bind=\"true\">\n                                Is the content applicable to global healthcare markets?<\/button>\n                        <\/h2>\n                        <div id=\"collapse20664\" class=\"accordion-collapse border-0 collapse show\"\n                            aria-labelledby=\"heading-20664\" data-bs-parent=\"#faqtab\">\n                            <div class=\"accordion-body all-section-content\">\n\n                                <p>Yes. While the primary focus is on the US, the strategies are HIPAA and GDPR aligned,\n                                    making them relevant globally..<\/p>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"accordion-item overflow-hidden\">\n                        <h2 class=\"accordion-header\" id=\"heading-20666\">\n                            <button class=\"accordion-button border-0 collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                data-bs-target=\"#collapse20666\" aria-expanded=\"true\" aria-controls=\"collapse20666\"\n                                data-faitracker-form-bind=\"true\">\n                                Will I receive a copy of the slides or additional templates? <\/button>\n                        <\/h2>\n                        <div id=\"collapse20666\" class=\"accordion-collapse border-0 collapse \"\n                            aria-labelledby=\"heading-20666\" data-bs-parent=\"#faqtab\">\n                            <div class=\"accordion-body all-section-content\">\n\n                                <p>Yes, upon registering, you\u2019ll receive access to the slide deck and a GTM strategy\n                                    checklist.<\/p>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    <div class=\"accordion-item overflow-hidden\">\n                        <h2 class=\"accordion-header\" id=\"heading-20668\">\n                            <button class=\"accordion-button border-0 collapsed\" type=\"button\" data-bs-toggle=\"collapse\"\n                                data-bs-target=\"#collapse20668\" aria-expanded=\"true\" aria-controls=\"collapse20668\"\n                                data-faitracker-form-bind=\"true\">\n                                Who should watch this webinar? <\/button>\n                        <\/h2>\n                        <div id=\"collapse20668\" class=\"accordion-collapse border-0 collapse \"\n                            aria-labelledby=\"heading-20668\" data-bs-parent=\"#faqtab\">\n                            <div class=\"accordion-body all-section-content\">\n\n                                <p>Healthcare marketers, product managers, GTM strategists, digital marketing leads, and\n                                    SMB founders in healthcare.<\/p>\n\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                   \n                <\/div>\n                <!--Accordians End -->\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gain exclusive access to a value-packed webinar featuring Charles Berry-Naini and Michael Murphy \u2014 two seasoned experts with decades of combined experience diving deep into real-world challenges and winning playbooks for go-to-market (GTM) success in the healthcare industry. With rising regulatory pressures, changing patient expectations, and the evolution of digital channels, small to mid-sized healthcare&hellip; <a class=\"more-link\" href=\"https:\/\/realesta.co\/inprojects\/lbb\/healthcare-gtm-webinar-2025-strategies-for-growth\">Continue reading <span class=\"screen-reader-text\">Healthcare GTM Webinar: 2025 Strategies for Growth<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/ondemand-webinar-template.php","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-24993","page","type-page","status-publish","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Healthcare GTM Webinar: 2025 Strategies for Growth<\/title>\n<meta name=\"description\" content=\"Watch our expert-led healthcare GTM webinar. 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