{"id":13585,"date":"2024-01-17T11:58:07","date_gmt":"2024-01-17T11:58:07","guid":{"rendered":"https:\/\/realesta.co\/inprojects\/lbb\/?post_type=white_paper&#038;p=13585"},"modified":"2024-03-26T10:23:26","modified_gmt":"2024-03-26T10:23:26","slug":"data-driven-website","status":"publish","type":"white_paper","link":"https:\/\/realesta.co\/inprojects\/lbb\/white-paper\/data-driven-website","title":{"rendered":"DATA-DRIVEN WEBSITE"},"content":{"rendered":"\n<p><strong>Why a Data-Driven Marketing Approach is Important<\/strong><br>The first touch point your B2B customers have with your brand is the website. Customers interact with brands through more number of touch points than before. Every interaction provides valuable information about customers, their behavior, preferences and needs. In today\u2019s customer centric world, data is integral in creating a personalized and exceptional experience. In any industry, as marketers we face the challenge of utilizing insights from data to provide value addition.<\/p>\n","protected":false},"featured_media":23870,"template":"","categories":[],"tags":[],"class_list":["post-13585","white_paper","type-white_paper","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DATA-DRIVEN WEBSITE - LakeB2B<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DATA-DRIVEN WEBSITE - LakeB2B\" \/>\n<meta property=\"og:description\" content=\"Why a Data-Driven Marketing Approach is ImportantThe first touch point your B2B customers have with your brand is the website. 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