{"id":7058,"date":"2024-01-23T04:47:30","date_gmt":"2024-01-23T04:47:30","guid":{"rendered":"https:\/\/realesta.co\/inprojects\/lbb\/?post_type=white_paper&#038;p=7058"},"modified":"2024-09-27T05:01:24","modified_gmt":"2024-09-27T05:01:24","slug":"account-based-marketing","status":"publish","type":"white_paper","link":"https:\/\/realesta.co\/inprojects\/lbb\/white-paper\/account-based-marketing","title":{"rendered":"ACCOUNT-BASED MARKETING"},"content":{"rendered":"\n<p>Account Based Marketing is the next level of marketing. Fine-tuned a lot more than conventional marketing techniques do, Account Based Marketing heralds the dawn of a new breed of marketers who take their work seriously.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Introduction<\/h3>\n\n\n\n<p>For generations, marketers have been used to generic and automated work flows. However, such marketing brings inherent hindrances in<br>connecting with clients. The world of marketing has to keep pace with the changing face of client needs. Connecting with consumers today \u2013 be it in the B2C or B2B arena \u2013 has become a challenge. This has happened due to the overuse of traditional methods of communication. Take for example the humble email. A marketing research report has pegged the penetration of SPAM email at 44 billion for a day. That is a staggering number to say the least&#8230;&#8230;&#8230;.<\/p>\n","protected":false},"featured_media":24473,"template":"","categories":[682],"tags":[693],"class_list":["post-7058","white_paper","type-white_paper","status-publish","has-post-thumbnail","hentry","category-healthcare-email-lists","tag-industry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ACCOUNT-BASED MARKETING - LakeB2B<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACCOUNT-BASED MARKETING - LakeB2B\" \/>\n<meta property=\"og:description\" content=\"Account Based Marketing is the next level of marketing. Fine-tuned a lot more than conventional marketing techniques do, Account Based Marketing heralds the dawn of a new breed of marketers who take their work seriously. Introduction For generations, marketers have been used to generic and automated work flows. However, such marketing brings inherent hindrances inconnecting&hellip; Continue reading ACCOUNT-BASED MARKETING\" \/>\n<meta property=\"og:url\" content=\"https:\/\/realesta.co\/inprojects\/lbb\/white-paper\/account-based-marketing\" \/>\n<meta property=\"og:site_name\" content=\"LakeB2B\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-27T05:01:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/01-Learn-Why-Account-Based.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"848\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/white-paper\/account-based-marketing\",\"url\":\"https:\/\/realesta.co\/inprojects\/lbb\/white-paper\/account-based-marketing\",\"name\":\"ACCOUNT-BASED MARKETING - LakeB2B\",\"isPartOf\":{\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/white-paper\/account-based-marketing#primaryimage\"},\"image\":{\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/white-paper\/account-based-marketing#primaryimage\"},\"thumbnailUrl\":\"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/01-Learn-Why-Account-Based.jpg\",\"datePublished\":\"2024-01-23T04:47:30+00:00\",\"dateModified\":\"2024-09-27T05:01:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/white-paper\/account-based-marketing#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/realesta.co\/inprojects\/lbb\/white-paper\/account-based-marketing\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/white-paper\/account-based-marketing#primaryimage\",\"url\":\"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/01-Learn-Why-Account-Based.jpg\",\"contentUrl\":\"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/01-Learn-Why-Account-Based.jpg\",\"width\":768,\"height\":848},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/white-paper\/account-based-marketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/realesta.co\/inprojects\/lbb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ACCOUNT-BASED MARKETING\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/realesta.co\/inprojects\/lbb\/#website\",\"url\":\"https:\/\/realesta.co\/inprojects\/lbb\/\",\"name\":\"LakeB2B\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/realesta.co\/inprojects\/lbb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ACCOUNT-BASED MARKETING - LakeB2B","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"ACCOUNT-BASED MARKETING - LakeB2B","og_description":"Account Based Marketing is the next level of marketing. 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However, such marketing brings inherent hindrances inconnecting&hellip; Continue reading ACCOUNT-BASED MARKETING","og_url":"https:\/\/realesta.co\/inprojects\/lbb\/white-paper\/account-based-marketing","og_site_name":"LakeB2B","article_modified_time":"2024-09-27T05:01:24+00:00","og_image":[{"width":768,"height":848,"url":"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/01-Learn-Why-Account-Based.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/realesta.co\/inprojects\/lbb\/white-paper\/account-based-marketing","url":"https:\/\/realesta.co\/inprojects\/lbb\/white-paper\/account-based-marketing","name":"ACCOUNT-BASED MARKETING - LakeB2B","isPartOf":{"@id":"https:\/\/realesta.co\/inprojects\/lbb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/realesta.co\/inprojects\/lbb\/white-paper\/account-based-marketing#primaryimage"},"image":{"@id":"https:\/\/realesta.co\/inprojects\/lbb\/white-paper\/account-based-marketing#primaryimage"},"thumbnailUrl":"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/01-Learn-Why-Account-Based.jpg","datePublished":"2024-01-23T04:47:30+00:00","dateModified":"2024-09-27T05:01:24+00:00","breadcrumb":{"@id":"https:\/\/realesta.co\/inprojects\/lbb\/white-paper\/account-based-marketing#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/realesta.co\/inprojects\/lbb\/white-paper\/account-based-marketing"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/realesta.co\/inprojects\/lbb\/white-paper\/account-based-marketing#primaryimage","url":"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/01-Learn-Why-Account-Based.jpg","contentUrl":"https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/01-Learn-Why-Account-Based.jpg","width":768,"height":848},{"@type":"BreadcrumbList","@id":"https:\/\/realesta.co\/inprojects\/lbb\/white-paper\/account-based-marketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/realesta.co\/inprojects\/lbb\/"},{"@type":"ListItem","position":2,"name":"ACCOUNT-BASED MARKETING"}]},{"@type":"WebSite","@id":"https:\/\/realesta.co\/inprojects\/lbb\/#website","url":"https:\/\/realesta.co\/inprojects\/lbb\/","name":"LakeB2B","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/realesta.co\/inprojects\/lbb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"uagb_featured_image_src":{"full":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/01-Learn-Why-Account-Based.jpg",768,848,false],"thumbnail":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/01-Learn-Why-Account-Based-150x150.jpg",150,150,true],"medium":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/01-Learn-Why-Account-Based-272x300.jpg",272,300,true],"medium_large":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/01-Learn-Why-Account-Based.jpg",750,828,false],"large":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/01-Learn-Why-Account-Based.jpg",750,828,false],"1536x1536":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/01-Learn-Why-Account-Based.jpg",768,848,false],"2048x2048":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/01-Learn-Why-Account-Based.jpg",768,848,false],"post-thumbnail":["https:\/\/realesta.co\/inprojects\/lbb\/wp-content\/uploads\/2024\/01\/01-Learn-Why-Account-Based.jpg",768,848,false]},"uagb_author_info":{"display_name":"Shruthi P","author_link":"https:\/\/realesta.co\/inprojects\/lbb\/author"},"uagb_comment_info":0,"uagb_excerpt":"Account Based Marketing is the next level of marketing. 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