B2B ‘Person’ & ‘Contact’
Intelligence for Global
GTM Teams

As individuals change roles, companies, responsibilities, and professional profiles, LakeB2B People API is designed to provide a continuously updated connection to people intelligence, helping businesses keep contact records current.

Yes, absolutely. When you share your existing contact records with LakeB2B for matching and enrichment, the API can append missing information and enhance existing records with current professional, company, career, technology, and business-relevance data.

Yes, of course. The API uses LakeB2B’s massive contact database to enrich your datasets. Next, it helps you identify and prioritize contacts based on factors such as job function, seniority, professional experience, technology expertise, and decision-making authority, in a way that they match your ideal customer profile. Thus, your sales teams can move beyond simply targeting contacts based on job title.

LakeB2B’s dedicated team of data experts regularly update, cleanse, and enrich people records to help account for various changes. Any change in key details like job movements, new responsibilities, career progression, and other professional changes are quickly updated in the database, which helps our clients maintain more complete and usable contact records over time.

LakeB2B People API can be useful in many ways. Some of the common applications include CRM enrichment, contact data enrichment, lead qualification, prospect prioritization, audience segmentation, ICP-based targeting, sales intelligence, and personalized marketing campaigns. You can also use the API to identify contacts who are more relevant to a particular solution based on their professional background, expertise, authority, and potential buying influence.