DATA SOLUTIONS / ACCOUNT-BASED MARKETING SERVICES

Win high-value B2B accounts, not just leads.

Target the right accounts. Engage the decision-makers who matter. Drive more revenue with campaigns built around your best-fit customers.

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20,000
accounts in your total addressable market
Illustrative example. Each dot represents 10 accounts.

ABM starts with one question: which accounts should you target?

Account-Based Marketing is often described as personalized marketing for high-value accounts. But the first question is: how do you identify the right accounts in the first place?

LakeB2B helps you find those accounts.

Thousands

Your ICP may contain thousands of companies.

Hundreds

Your sales team may have hundreds of target accounts.

Tens of thousands

Your TAM may contain tens of thousands of potential buyers. Only a fraction are a strong fit and moving toward a purchase.

Strategy, technology, and execution aligned around the accounts that matter most

We combine account intelligence, firmographic and technographic data, contact intelligence and intent signals to identify, prioritize and activate the accounts most relevant to your growth.

Find my high-value accounts

Aligned around the accounts that matter most

We combine account intelligence, firmographic and technographic data, contact intelligence and intent signals to identify, prioritize and activate the accounts most relevant to your growth.

Traditional demand gen

The Funnel

You attracted a large audience and progressively narrowed it down as people moved through the buying journey.

Market → Audience → Leads → Qualified Leads Opportunities → Customers
Account-based marketing

ABM turns the funnel upside down

Instead of “How many leads can we generate?” ABM asks: “Which accounts are most valuable to us, and how can we win them?”

High-value accounts → Personalized engagement → Opportunity → Customer

From ICP to your most valuable accounts

While your Ideal Customer Profile tells you what a good account looks like, our ABM service takes that one step further, helping answer four critical questions:

Who fits your ICP?

Identify companies based on industry, geography, employee size, revenue, technology adoption and other characteristics relevant to your business.

Which of those accounts matter most?

Prioritize accounts based on potential value, strategic importance, business characteristics and buying relevance.

Which accounts are showing buying signals?

Use intent and account activity signals to identify companies actively researching relevant topics, solutions or categories.

Who should you engage inside those accounts?

Identify the decision-makers, influencers and members of the buying committee who can influence the purchase.

The result is not simply a database. It is a prioritized account universe built for action.

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From 20,000 accounts to the 50 that matter

Now your sales and marketing teams know where to focus.

That is the power of account intelligence combined with intent.

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  1. 20,000TAM
  2. 5,000ICP-fit accounts
  3. 1,000high-priority accounts
  4. 250accounts showing relevant buying signals
  5. 50strategic accounts requiring personalized engagement
How LakeB2B transforms your account data

From a list of names to accounts ready to win

Three steps turn raw account data into intelligent, timely engagement.

01Enrich Your Account Intelligence

Knowing an account exists is not enough. We enrich your strategic accounts so every touchpoint is relevant.

Company Technology Contact Market Growth

02Identify Accounts Showing Buying Intent

Account fit tells you who could buy. Search-based intent tells you who may be moving toward a decision, so you prioritize on fit and timing. Our ABM experts also map contacts across the buying committee.

Fit Timing Buying committee

03Activate Personalized Account-Based Campaigns

Personalization is far more powerful when built on intelligence: the company, the person, the business situation, the buying signal and the message.

Personalized Multi-channel Coordinated
Account profileEnriched
Company intelligence industry · revenue · size · structure✓ Added
Technology intelligence stack in use✓ Added
Contact intelligence decision-makers✓ Added
Market intelligence business developments✓ Added
Growth intelligence hiring · expansion · funding✓ Added

The more you know about an account, the more relevant your engagement becomes.

Account A vs Account BFit + Timing
Account A · ICP fitHigh
Account A · IntentNone
Account B · ICP fitHigh
Account B · IntentSurging
Account B is researching your category, competitors and technologies.Prioritize
Campaign previewAccount-specific
“Hi {{First Name}}, are you interested in our solution?”
“Congrats on expanding into new markets. As your team scales hiring in this function, here is how similar companies using your stack shorten the path to…”
The companyThe personThe situationThe signalThe message

From personalized marketing to intelligent account engagement.

LakeB2B ABM Intelligence

Built for teams who want to:

Identify

Build a universe of accounts that match your ICP.

Prioritize

Rank accounts based on fit, business value and relevant activity.

Discover

Find decision-makers and buying committee members.

Understand

Enrich accounts with company, technology and business intelligence.

Detect

Identify accounts demonstrating relevant intent.

Personalize

Create account-specific messaging and campaigns.

Activate

Reach target accounts across relevant channels.

Measure

Track engagement and account progression throughout the buying journey.

Successful ABM starts with the right account intelligence

Only LakeB2B brings together the data and intelligence required to move from broad-market targeting to account-level precision.

Global B2B intelligence

Access extensive company and professional data across markets and industries.

ICP-based account identification

Define and discover accounts using the characteristics that matter to your business.

Intent intelligence

Identify accounts showing relevant buying signals and research activity.

Decision-maker intelligence

Find the people who influence purchasing decisions within your target accounts

Data enrichment

Keep account and contact intelligence current as companies, people and business conditions change.

Campaign activation

Turn account intelligence into targeted, personalized outreach across channels.

Frequently Asked Questions

Account-Based Marketing (ABM) is a B2B approach that directs sales and marketing effort toward a chosen set of high-value accounts. Rather than treating all leads the same, ABM picks the accounts that matter most to your business and builds coordinated, personalized engagement around each one.

Begin with your Ideal Customer Profile by outlining what your best customers have in common, then find accounts that share those traits. Next, enrich those accounts with business and technology intelligence, locate the relevant decision-makers, and use intent signals to spot accounts that may be actively researching your category.

ICP fit shows which accounts could buy from you, while intent signals suggest which ones may be researching related topics or solutions right now. Together, they let sales and marketing prioritize accounts by both fit and timing.

There is no single right number. The ideal account universe depends on your market, deal size, sales capacity, resources and chosen ABM model. The aim isn't just a shorter list, but the accounts where focused sales and marketing effort will have the biggest business impact.

Yes. We can enrich your existing named accounts with company, technology and contact intelligence, and add relevant account signals. You can also use LakeB2B data to find new accounts that look like your best customers.

Definitely. The two don't compete. Demand generation builds broader awareness and captures interest, while ABM gives you a focused way to engage the accounts that matter most.

Ready to find the accounts that deserve your attention?

Tell us your ICP. We'll help you find your accounts.

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