{"id":25126,"date":"2024-04-26T09:56:15","date_gmt":"2024-04-26T09:56:15","guid":{"rendered":"https:\/\/realesta.co\/inprojects\/lbbnew\/?post_type=case_studies&#038;p=25126"},"modified":"2025-08-05T07:48:46","modified_gmt":"2025-08-05T07:48:46","slug":"targeting-decision-makers-a-lakeb2b-case-study-in-cdp-lead-generation","status":"publish","type":"case_studies","link":"https:\/\/realesta.co\/inprojects\/lbbnew\/case-studies\/targeting-decision-makers-a-lakeb2b-case-study-in-cdp-lead-generation","title":{"rendered":"Targeting Decision-Makers: A LakeB2B Case Study in CDP Lead Generation"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top py-5 px-4 floating-div is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.32%\">\n<div class=\"wp-block-group has-white-color has-text-color has-background has-link-color wp-elements-1\" style=\"background:linear-gradient(295deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading\"><strong>Provided a Custom-built B2B Marketing Database for Revenue-Based Targeting<\/strong><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Verified Contact Information with Key Insights and Attributes<\/strong><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Ensured Data Accuracy and Compliance with Data Privacy Regulations<\/strong><\/h5>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"side-table\"><tbody>\n<tr>\n<td><strong>Industry:<\/strong><\/td>\n<td>Information Technology<\/td>\n<\/tr>\n<tr>\n<td><strong>Location:<\/strong><\/td>\n<td>Asia-Pacific (APAC) and Australia &#038; New Zealand (ANZ)<\/td>\n<\/tr>\n\n\n<tr><td><strong>Challenge:<\/strong> <\/td><td>A leading Customer Data Platform (CDP) provider with a team size of 501-1,000 employees faced diminishing returns on their traditional marketing efforts within the Asia-Pacific (APAC) and Australia &#038; New Zealand (ANZ) regions. Generic tactics like industry events and online advertising reached a broad audience, but many contacts were not relevant decision-makers with the budget to invest in a CDP solution. <\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group mt-60 has-background\" style=\"background:linear-gradient(295deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%)\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-2\">Contact LakeB2B today and discover how our data-driven solutions can make a difference for your business.<\/h5>\n\n\n    <div class=\"custom-form\">\n    <form name=\"contactUs\" action=\"https:\/\/realesta.co\/inprojects\/lbbnew\/mailer\/data-mailer.php\" method=\"post\" onsubmit=\"return resourceForm();\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"mb-3\">\n                    <input type=\"text\" class=\"form-control\" name=\"fname\" placeholder=\"Name*\" \/>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12\">\n                <div class=\"mb-3\">\n                    <input type=\"email\" class=\"form-control\" name=\"email\" placeholder=\"Email*\" \/>\n                <\/div>\n            <\/div>\n            <div class=\"col-12\">\n                <div class=\"mb-3\">\n                    <input type=\"text\" class=\"form-control\"  name=\"uphone[main]\" id=\"uphone\" placeholder=\"Phone*\" \/>\n                <\/div> \n            <\/div><!--end col-->\n            \n            \n            \n        <\/div>\n\t\t<div class=\"row\">\n            <div class=\"col-12\">\n        \t\t<div class=\"form-group\">\n            \t\t<div class=\"g-recaptcha\" data-sitekey=\"6LcpScEZAAAAAKYe_AE5LLrmgkG3kv-3vE4NPytV\"><\/div>\n        \t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"form-group mt-3\">\n                    <input type=\"submit\" class=\"btn\" value=\"Contact Now\" \/>\n                <\/div>\n            <\/div><!--end col-->\n        <\/div><!--end row-->\n    <\/form>\n<\/div>\n    \n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.68%\">\n<p class=\"wp-block-paragraph\"><strong>The LakeB2B Solution:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LakeB2B provided a custom-built B2B marketing database designed for the client&#8217;s specific needs:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Targeted Data:<\/strong>&nbsp;The database focused on senior marketing decision-makers within the APAC and ANZ regions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Revenue-Based Targeting:<\/strong>&nbsp;Companies included had a revenue range indicating a strong potential for CDP investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Industry Exclusion:<\/strong>&nbsp;Irrelevant industries were excluded to guarantee laser focus on the ideal customer profile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Verified Contact Information:<\/strong>&nbsp;The database offered a wealth of verified contact details including Names, Titles, Email Addresses, Company Details, &amp; Locations. LakeB2B ensured data accuracy and compliance with data privacy regulations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Multi-Pronged Marketing Strategy:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the targeted B2B database, the client implemented a multi-pronged marketing approach:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Personalized Email Campaigns:<\/strong>&nbsp;Customized email campaigns directly targeted senior marketing decision-makers, highlighting the client&#8217;s CDP solution&#8217;s specific advantages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Integrated Marketing Automation:<\/strong>&nbsp;The data seamlessly integrated with the client&#8217;s marketing automation platform. This enabled a targeted social media advertising strategy and personalized website content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Measurable Results:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LakeB2B&#8217;s targeted B2B marketing database led to a significant transformation in the client&#8217;s lead generation:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exponential Growth in Qualified Leads:<\/strong>&nbsp;The client experienced a substantial increase in the number of qualified leads generated from their marketing campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Enhanced Conversion Rates:<\/strong>&nbsp;The targeted audience yielded a dramatic improvement in conversion rates, signifying a higher percentage of leads converting into paying customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Maximized Marketing ROI:<\/strong>&nbsp;The utilization of the targeted database led to a significant and measurable return on the client&#8217;s marketing investment budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Client Testimonial:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are impressed with the quality of the data and the exceptional customer experience provided by LakeB2B.&#8221; This positive feedback underscores LakeB2B&#8217;s commitment to delivering accurate and effective B2B marketing data solutions. &#8211; <strong>Jim<\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"featured_media":25430,"template":"","categories":[],"tags":[663],"company_size":[],"industry":[759,758],"sub_industry":[932],"class_list":["post-25126","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","tag-healthcare","industry-b2b","industry-technology","sub_industry-cloud-solutions","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Targeting Decision-Makers: A LakeB2B Case Study in CDP Lead Generation - LakeB2B<\/title>\n<meta name=\"description\" content=\"Discover how Lake B2B&#039;s case study on CDP lead generation targeted decision-makers effectively. 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