{"id":36209,"date":"2025-06-23T07:16:17","date_gmt":"2025-06-23T07:16:17","guid":{"rendered":"https:\/\/realesta.co\/inprojects\/lbbnew\/?post_type=case_studies&p=36209"},"modified":"2025-08-05T15:13:58","modified_gmt":"2025-08-05T15:13:58","slug":"boosting-qualified-saas-leads-in-the-u-s-with-telemarketing-email-linkedin-outreach","status":"publish","type":"case_studies","link":"https:\/\/realesta.co\/inprojects\/lbbnew\/case-studies\/boosting-qualified-saas-leads-in-the-u-s-with-telemarketing-email-linkedin-outreach","title":{"rendered":"Boosting Qualified SaaS Leads in the U.S. with Telemarketing, Email & LinkedIn Outreach"},"content":{"rendered":"\n
\n
\n
\n
\n \n \n \n \n \n
Industry<\/strong>:<\/td>\n Telemarketing<\/td>\n <\/tr>\n
Location<\/strong>:<\/td>\n USA<\/td>\n <\/tr>\n
Challenge<\/strong><\/td>\n The client’s internal SDR team struggled with prospecting efficiency. Their existing outreach tactics lacked personalization and failed to convert mid-funnel interest into demos. Prior campaigns delivered low ROI and inconsistent lead quality, particularly in high-compliance industries like finance.<\/td>\n <\/tr>\n\n <\/tbody>\n <\/table>\n<\/figure>\n<\/div><\/div>\n\n\n\n
\n
Contact LakeB2B today and discover how our data-driven solutions can make a difference for your business.<\/h5>\n\n\n
\n
\n
\n
\n
\n \n <\/div>\n <\/div>\n\n
\n
\n \n <\/div>\n <\/div>\n
\n
\n \n <\/div> \n <\/div>\n \n \n \n <\/div>\n\t\t
\n
\n \t\t
\n \t\t
<\/div>\n \t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n
\n
\n
\n \n <\/div>\n <\/div>\n <\/div>\n <\/form>\n<\/div>\n \n<\/div><\/div>\n<\/div>\n\n\n\n
\n

A U.S.-based SaaS firm focused on cybersecurity solutions collaborated with LakeB2B to expand its footprint among mid-market financial services companies. By integrating telemarketing, personalized email, and strategic LinkedIn engagement, LakeB2B delivered a campaign that achieved steady lead quality improvements, with a notable 10% SQL conversion rate and a sales pipeline valued at $1.6 million within three months.<\/p>\n\n\n\n

About The Client:<\/strong> This SaaS client operates in the U.S. with a team of around 200 employees, offering cloud-based cybersecurity platforms to mid-sized financial services firms. Facing mounting competition and a lean sales team, the company needed to fuel its outbound funnel with high-quality leads to meet quarterly pipeline quotas.<\/p>\n\n\n\n

The Challenge<\/strong> The client’s internal SDR team struggled with prospecting efficiency. Their existing outreach tactics lacked personalization and failed to convert mid-funnel interest into demos. Prior campaigns delivered low ROI and inconsistent lead quality, particularly in high-compliance industries like finance.<\/p>\n\n\n\n

The LakeB2B Solution<\/strong> LakeB2B proposed a multi-channel strategy combining:<\/p>\n\n\n\n

    \n
  • Hyper-personalized email outreach<\/li>\n\n\n\n
  • Tele-qualification calls<\/li>\n\n\n\n
  • LinkedIn connections and follow-ups with decision-makers<\/li>\n<\/ul>\n\n\n\n

    Using firmographic filters and compliance-specific buying signals, a list of 6,500 targeted contacts was developed. Key people included CISOs, IT Directors, and Compliance Managers.<\/p>\n\n\n\n

    Campaign Execution<\/strong> Email:<\/p>\n\n\n\n

      \n
    • Messaging emphasized regulatory compliance, threat mitigation, and integration ease.<\/li>\n\n\n\n
    • Sequential emails (3-touch cadence) guided recipients from awareness to action.<\/li>\n<\/ul>\n\n\n\n

      Telemarketing:<\/h4>\n\n\n\n
        \n
      • Warm leads were contacted to validate interest, qualify pain points, and book meetings.<\/li>\n\n\n\n
      • Agents were trained in compliance terminology and objection handling.<\/li>\n<\/ul>\n\n\n\n

        LinkedIn:<\/p>\n\n\n\n

          \n
        • Connection requests were sent from client reps.<\/li>\n\n\n\n
        • Follow-up messages were tailored based on engagement level.<\/li>\n\n\n\n
        • Shared educational assets (whitepapers, infographics) nurtured leads passively.<\/li>\n<\/ul>\n\n\n\n

          Outcomes & Results<\/strong><\/p>\n\n\n\n

            \n
          • Total outreach: 6,500 contacts<\/li>\n\n\n\n
          • Leads generated: 290 MQLs<\/li>\n\n\n\n
          • SQLs delivered: 65<\/li>\n\n\n\n
          • SQL conversion rate: 10%<\/li>\n\n\n\n
          • Estimated pipeline impact: $1.6 million<\/li>\n\n\n\n
          • Email open rate: 27%, LinkedIn connection acceptance rate: 35%<\/li>\n<\/ul>\n\n\n\n

            Strategic Insights<\/strong><\/p>\n\n\n\n

              \n
            • Combining LinkedIn with traditional channels increased credibility and multi-touch engagement.<\/li>\n\n\n\n
            • Message alignment with industry pain points (compliance) enhanced conversion rates.<\/li>\n\n\n\n
            • Customizing communication channels by persona creates more meaningful interactions.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"featured_media":36243,"template":"","categories":[],"tags":[656],"company_size":[],"industry":[759,758],"sub_industry":[895],"class_list":["post-36209","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","tag-technology","industry-b2b","industry-technology","sub_industry-saas","entry"],"acf":[],"yoast_head":"\nBoosting Qualified SaaS Leads in the U.S. with Telemarketing, Email & LinkedIn Outreach<\/title>\n<meta name=\"description\" content=\"Lake B2B Enabled an IT Digi-Health Company See Impressive Windfall Gains via Successful Retargeting 7X Growth in MROIs Almost Half the Revenue Generated through Windfall Gains CPL Rate Increased by 80% Industry : Digital Health Location : Minneapolis, USA Challenge : No intent-based contact database available to carry out successful marketing and retargeting ads Audience\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boosting Qualified SaaS Leads in the U.S. with Telemarketing, Email & LinkedIn Outreach\" \/>\n<meta property=\"og:description\" content=\"Lake B2B Enabled an IT Digi-Health Company See Impressive Windfall Gains via Successful Retargeting 7X Growth in MROIs Almost Half the Revenue Generated through Windfall Gains CPL Rate Increased by 80% Industry : Digital Health Location : Minneapolis, USA Challenge : No intent-based contact database available to carry out successful marketing and retargeting ads Audience\" \/>\n<meta property=\"og:url\" content=\"https:\/\/realesta.co\/inprojects\/lbbnew\/case-studies\/boosting-qualified-saas-leads-in-the-u-s-with-telemarketing-email-linkedin-outreach\" \/>\n<meta property=\"og:site_name\" content=\"LakeB2B\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-05T15:13:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-content\/uploads\/2025\/06\/Boosting-Qualified-SaaS-Leads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"848\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/realesta.co\/inprojects\/lbbnew\/case-studies\/boosting-qualified-saas-leads-in-the-u-s-with-telemarketing-email-linkedin-outreach\",\"url\":\"https:\/\/realesta.co\/inprojects\/lbbnew\/case-studies\/boosting-qualified-saas-leads-in-the-u-s-with-telemarketing-email-linkedin-outreach\",\"name\":\"Boosting Qualified SaaS Leads in the U.S. with Telemarketing, Email & LinkedIn Outreach\",\"isPartOf\":{\"@id\":\"https:\/\/realesta.co\/inprojects\/lbbnew\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/realesta.co\/inprojects\/lbbnew\/case-studies\/boosting-qualified-saas-leads-in-the-u-s-with-telemarketing-email-linkedin-outreach#primaryimage\"},\"image\":{\"@id\":\"https:\/\/realesta.co\/inprojects\/lbbnew\/case-studies\/boosting-qualified-saas-leads-in-the-u-s-with-telemarketing-email-linkedin-outreach#primaryimage\"},\"thumbnailUrl\":\"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-content\/uploads\/2025\/06\/Boosting-Qualified-SaaS-Leads.png\",\"datePublished\":\"2025-06-23T07:16:17+00:00\",\"dateModified\":\"2025-08-05T15:13:58+00:00\",\"description\":\"Lake B2B Enabled an IT Digi-Health Company See Impressive Windfall Gains via Successful Retargeting 7X Growth in MROIs Almost Half the Revenue Generated through Windfall Gains CPL Rate Increased by 80% Industry : Digital Health Location : Minneapolis, USA Challenge : No intent-based contact database available to carry out successful marketing and retargeting ads Audience\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/realesta.co\/inprojects\/lbbnew\/case-studies\/boosting-qualified-saas-leads-in-the-u-s-with-telemarketing-email-linkedin-outreach\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/realesta.co\/inprojects\/lbbnew\/case-studies\/boosting-qualified-saas-leads-in-the-u-s-with-telemarketing-email-linkedin-outreach#primaryimage\",\"url\":\"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-content\/uploads\/2025\/06\/Boosting-Qualified-SaaS-Leads.png\",\"contentUrl\":\"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-content\/uploads\/2025\/06\/Boosting-Qualified-SaaS-Leads.png\",\"width\":768,\"height\":848},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/realesta.co\/inprojects\/lbbnew\/#website\",\"url\":\"https:\/\/realesta.co\/inprojects\/lbbnew\/\",\"name\":\"LakeB2B\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/realesta.co\/inprojects\/lbbnew\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Boosting Qualified SaaS Leads in the U.S. with Telemarketing, Email & LinkedIn Outreach","description":"Lake B2B Enabled an IT Digi-Health Company See Impressive Windfall Gains via Successful Retargeting 7X Growth in MROIs Almost Half the Revenue Generated through Windfall Gains CPL Rate Increased by 80% Industry : Digital Health Location : Minneapolis, USA Challenge : No intent-based contact database available to carry out successful marketing and retargeting ads Audience","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Boosting Qualified SaaS Leads in the U.S. with Telemarketing, Email & LinkedIn Outreach","og_description":"Lake B2B Enabled an IT Digi-Health Company See Impressive Windfall Gains via Successful Retargeting 7X Growth in MROIs Almost Half the Revenue Generated through Windfall Gains CPL Rate Increased by 80% Industry : Digital Health Location : Minneapolis, USA Challenge : No intent-based contact database available to carry out successful marketing and retargeting ads Audience","og_url":"https:\/\/realesta.co\/inprojects\/lbbnew\/case-studies\/boosting-qualified-saas-leads-in-the-u-s-with-telemarketing-email-linkedin-outreach","og_site_name":"LakeB2B","article_modified_time":"2025-08-05T15:13:58+00:00","og_image":[{"width":768,"height":848,"url":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-content\/uploads\/2025\/06\/Boosting-Qualified-SaaS-Leads.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/realesta.co\/inprojects\/lbbnew\/case-studies\/boosting-qualified-saas-leads-in-the-u-s-with-telemarketing-email-linkedin-outreach","url":"https:\/\/realesta.co\/inprojects\/lbbnew\/case-studies\/boosting-qualified-saas-leads-in-the-u-s-with-telemarketing-email-linkedin-outreach","name":"Boosting Qualified SaaS Leads in the U.S. with Telemarketing, Email & LinkedIn Outreach","isPartOf":{"@id":"https:\/\/realesta.co\/inprojects\/lbbnew\/#website"},"primaryImageOfPage":{"@id":"https:\/\/realesta.co\/inprojects\/lbbnew\/case-studies\/boosting-qualified-saas-leads-in-the-u-s-with-telemarketing-email-linkedin-outreach#primaryimage"},"image":{"@id":"https:\/\/realesta.co\/inprojects\/lbbnew\/case-studies\/boosting-qualified-saas-leads-in-the-u-s-with-telemarketing-email-linkedin-outreach#primaryimage"},"thumbnailUrl":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-content\/uploads\/2025\/06\/Boosting-Qualified-SaaS-Leads.png","datePublished":"2025-06-23T07:16:17+00:00","dateModified":"2025-08-05T15:13:58+00:00","description":"Lake B2B Enabled an IT Digi-Health Company See Impressive Windfall Gains via Successful Retargeting 7X Growth in MROIs Almost Half the Revenue Generated through Windfall Gains CPL Rate Increased by 80% Industry : Digital Health Location : Minneapolis, USA Challenge : No intent-based contact database available to carry out successful marketing and retargeting ads Audience","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/realesta.co\/inprojects\/lbbnew\/case-studies\/boosting-qualified-saas-leads-in-the-u-s-with-telemarketing-email-linkedin-outreach"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/realesta.co\/inprojects\/lbbnew\/case-studies\/boosting-qualified-saas-leads-in-the-u-s-with-telemarketing-email-linkedin-outreach#primaryimage","url":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-content\/uploads\/2025\/06\/Boosting-Qualified-SaaS-Leads.png","contentUrl":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-content\/uploads\/2025\/06\/Boosting-Qualified-SaaS-Leads.png","width":768,"height":848},{"@type":"WebSite","@id":"https:\/\/realesta.co\/inprojects\/lbbnew\/#website","url":"https:\/\/realesta.co\/inprojects\/lbbnew\/","name":"LakeB2B","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/realesta.co\/inprojects\/lbbnew\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"uagb_featured_image_src":{"full":["https:\/\/realesta.co\/inprojects\/lbbnew\/wp-content\/uploads\/2025\/06\/Boosting-Qualified-SaaS-Leads.png",768,848,false],"thumbnail":["https:\/\/realesta.co\/inprojects\/lbbnew\/wp-content\/uploads\/2025\/06\/Boosting-Qualified-SaaS-Leads-150x150.png",150,150,true],"medium":["https:\/\/realesta.co\/inprojects\/lbbnew\/wp-content\/uploads\/2025\/06\/Boosting-Qualified-SaaS-Leads-272x300.png",272,300,true],"medium_large":["https:\/\/realesta.co\/inprojects\/lbbnew\/wp-content\/uploads\/2025\/06\/Boosting-Qualified-SaaS-Leads.png",750,828,false],"large":["https:\/\/realesta.co\/inprojects\/lbbnew\/wp-content\/uploads\/2025\/06\/Boosting-Qualified-SaaS-Leads.png",750,828,false],"1536x1536":["https:\/\/realesta.co\/inprojects\/lbbnew\/wp-content\/uploads\/2025\/06\/Boosting-Qualified-SaaS-Leads.png",768,848,false],"2048x2048":["https:\/\/realesta.co\/inprojects\/lbbnew\/wp-content\/uploads\/2025\/06\/Boosting-Qualified-SaaS-Leads.png",768,848,false],"post-thumbnail":["https:\/\/realesta.co\/inprojects\/lbbnew\/wp-content\/uploads\/2025\/06\/Boosting-Qualified-SaaS-Leads.png",768,848,false]},"uagb_author_info":{"display_name":"Girish K","author_link":"https:\/\/realesta.co\/inprojects\/lbbnew\/author"},"uagb_comment_info":0,"uagb_excerpt":"Industry: Telemarketing Location: USA Challenge The client’s internal SDR team struggled with prospecting efficiency. Their existing outreach tactics lacked personalization and failed to convert mid-funnel interest into demos. Prior campaigns delivered low ROI and inconsistent lead quality, particularly in high-compliance industries like finance. Contact LakeB2B today and discover how our data-driven solutions can make a……","_links":{"self":[{"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/case_studies\/36209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/types\/case_studies"}],"version-history":[{"count":3,"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/case_studies\/36209\/revisions"}],"predecessor-version":[{"id":36240,"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/case_studies\/36209\/revisions\/36240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/media\/36243"}],"wp:attachment":[{"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/media?parent=36209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/categories?post=36209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/tags?post=36209"},{"taxonomy":"company_size","embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/company_size?post=36209"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/industry?post=36209"},{"taxonomy":"sub_industry","embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/sub_industry?post=36209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}