{"id":36772,"date":"2025-07-30T06:06:15","date_gmt":"2025-07-30T06:06:15","guid":{"rendered":"https:\/\/realesta.co\/inprojects\/lbbnew\/?post_type=case_studies&p=36772"},"modified":"2025-08-06T04:21:50","modified_gmt":"2025-08-06T04:21:50","slug":"38-executive-appointments-in-90-days-how-lakeb2b-helped-an-hr-tech-platform-penetrate-enterprise-accounts-globally","status":"publish","type":"case_studies","link":"https:\/\/realesta.co\/inprojects\/lbbnew\/case-studies\/38-executive-appointments-in-90-days-how-lakeb2b-helped-an-hr-tech-platform-penetrate-enterprise-accounts-globally","title":{"rendered":"38 Executive Appointments in 90 Days \u2014 How LakeB2B Helped an HR Tech Platform Penetrate Enterprise Accounts Globally"},"content":{"rendered":"\n
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Industry<\/strong>:<\/td>HR Technology (Recruitment & Workforce Automation Platform)<\/td><\/tr>
Location<\/strong>:<\/td>Global \u2013 Focus: US, UK, Singapore, ANZ, and India<\/td><\/tr>
Target Audience <\/strong>:<\/td>CHROs, Talent Acquisition Heads, VP Of HR, Director of People Ops<\/td><\/tr>\n
Campaign Duration <\/strong>:<\/td>90 Days<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n\n\n\n
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Contact LakeB2B today and discover how our data-driven solutions can make a difference for your business.<\/h5>\n\n\n
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Campaign Objective<\/strong><\/p>\n\n\n\n

Drive high-intent sales appointments and product demos with enterprise HR leaders by implementing a LakeB2B-led, multi-channel outreach strategy.<\/p>\n\n\n\n

The Challenge <\/strong><\/p>\n\n\n\n

A product-driven HR Tech company offering end-to-end hiring, onboarding, and workforce automation tools approached LakeB2B with a familiar frustration:<\/p>\n\n\n\n

\u201cOur product is strong, but we\u2019re not breaking into the conversations that matter.\u201d – Client\u2019s Sales VP<\/p>\n\n\n\n

Despite a well-rounded platform, their outbound efforts were hitting roadblocks:<\/p>\n\n\n\n

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  • Sub-20% email open rates.<\/li>\n\n\n\n
  • No meaningful traction with decision-makers.<\/li>\n\n\n\n
  • Disjointed messaging with no follow-through.<\/li>\n\n\n\n
  • Limited internal bandwidth for sustained outreach.<\/li>\n<\/ul>\n\n\n\n

    The client needed a partner who could own the funnel from audience targeting to booking qualified meetings.<\/p>\n\n\n\n

    LakeB2B\u2019s Solution<\/strong><\/p>\n\n\n\n

    A 90-Day, Multi-Channel Campaign Driven by Functional Value & Buyer Relevance.<\/strong><\/p>\n\n\n\n

    LakeB2B implemented a three-stage lead generation strategy spanning personalized email outreach, LinkedIn engagement, and high-conversion tele-campaigns. The approach was grounded in business outcomes, not buzzwords avoiding AI or jargon in favor of ROI-led messaging.<\/p>\n\n\n\n

    Stage 1: Audience Targeting & Persona Segmentation<\/strong><\/p>\n\n\n\n

    LakeB2B curated a highly specific Ideal Customer Profile (ICP) using its proprietary global data stack:<\/p>\n\n\n\n

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    • Company Size:<\/strong> 500 – 10,000+ employees<\/li>\n\n\n\n
    • Regions:<\/strong> US, UK, Singapore, India, ANZ<\/li>\n\n\n\n
    • Titles:<\/strong> CHRO, Chief People Officer, VP of HR, Director of People & Culture, Head of Talent<\/li>\n\n\n\n
    • Industries:<\/strong> Tech, Healthcare, Financial Services, Manufacturing, Retail<\/li>\n<\/ul>\n\n\n\n

      LakeB2B developed micro-personas to tailor messaging based on role:<\/strong><\/p>\n\n\n\n

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      • CHROs:<\/strong> Strategic transformation and culture alignment<\/li>\n\n\n\n
      • Talent Heads:<\/strong> Hiring speed and candidate experience.<\/li>\n\n\n\n
      • HR Ops:<\/strong> Integration with existing systems and workflow automation<\/li>\n<\/ul>\n\n\n\n

        Stage 2: Email Campaign \u2014 Personalized, Value-Led Outreach<\/strong><\/p>\n\n\n\n

        LakeB2B designed and executed 3 structured email sequences for each persona over 4 weeks:<\/p>\n\n\n\n

        Email Focus<\/strong><\/td>Messaging Theme<\/strong><\/td>CTA<\/strong><\/td><\/tr>
        Email 1 \u2013 Awareness<\/strong><\/td>Pain-point narrative: disconnected workflows, hiring delays<\/td>Download HR Workflow Trends 2025<\/td><\/tr>
        Email 2 \u2013 Proof<\/strong><\/td>Featured use-cases with measurable outcomes<\/td>Read 1-page case snapshot<\/td><\/tr>
        Email 3 \u2013 CTA<\/strong><\/td>Role-specific value pitch<\/td>Book a 15-min workflow strategy call<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

        Execution Highlights:<\/strong><\/p>\n\n\n\n

          \n
        • Used real sender profiles from LakeB2B\u2019s team and the client\u2019s VP level executives.<\/li>\n\n\n\n
        • A\/B tested subject lines like \u201cStill using spreadsheets to onboard new hires?\u201d (18.7% CTR)<\/li>\n\n\n\n
        • Time-zone-based scheduling to maximize visibility.<\/li>\n<\/ul>\n\n\n\n

          Stage 3: LinkedIn Engagement \u2014 Position Before You Pitch<\/strong><\/p>\n\n\n\n

          LakeB2B built a visibility-first engagement strategy on LinkedIn:<\/p>\n\n\n\n

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          • Sent executive-level connection requests from client-side leaders.<\/li>\n\n\n\n
          • Deployed soft-follow-up DMs aligned to persona challenges.<\/li>\n\n\n\n
          • Shared weekly thought leadership posts on HR tech trends and productivity metrics.<\/li>\n\n\n\n
          • Retargeted post viewers with follow-up messages after engagement<\/li>\n<\/ul>\n\n\n\n

            Stage 4: Tele-Campaign \u2014 Warm Calls, Never Cold<\/strong><\/p>\n\n\n\n

            LakeB2B\u2019s dedicated SDR team activated tele-campaigns only after identifying intent signals:<\/p>\n\n\n\n

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            • Prospects who opened 2+ emails<\/li>\n\n\n\n
            • Accepted LinkedIn connections.<\/li>\n\n\n\n
            • Engaged with shared resources.<\/li>\n<\/ul>\n\n\n\n

              Call Playbook Highlights:<\/strong><\/p>\n\n\n\n

                \n
              • SDRs referenced exact prior engagement (\u201cI saw you downloaded our onboarding benchmark\u2026\u201d)<\/li>\n\n\n\n
              • Calls emphasized workflow improvements, not demos.<\/li>\n\n\n\n
              • Calendars were synchronized live on call for frictionless handoff.<\/li>\n<\/ul>\n\n\n\n

                Tele-to-Meeting Conversion<\/strong>: 33%<\/p>\n\n\n\n

                Campaign Results Snapshot (90 Days):<\/strong><\/p>\n\n\n\n

                KPI<\/strong><\/td>Performance<\/strong><\/td><\/tr>
                Email Open Rate<\/td>34.2%<\/td><\/tr>
                Email Response Rate<\/td>15.1%<\/td><\/tr>
                LinkedIn Connect Rate<\/td>42.3%<\/td><\/tr>
                LinkedIn Reply Rate<\/td>18%<\/td><\/tr>
                Tele Call Conversion<\/td>33%<\/td><\/tr>
                Sales Appointment Booked<\/td>38<\/td><\/tr>
                Sales Qualified Opportunities (SQL\u2019s)<\/td>17<\/td><\/tr>
                Deals Closed (Within 90 Days)<\/td>2<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                Additional<\/strong>: <\/p>\n\n\n\n

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                • 60% of appointments were at a director-level or above.<\/li>\n\n\n\n
                • 5 additional opportunities in negotiation or legal stages<\/li>\n\n\n\n
                • Reusable campaign playbook is now adopted by client\u2019s internal SDR team.<\/li>\n<\/ul>\n\n\n\n

                  Why LakeB2B Outperformed Expectations:<\/strong><\/p>\n\n\n\n

                  Strategic Persona Mapping: <\/strong>LakeB2B aligned messaging by role and intent \u2014 avoiding generic outreach. CHROs got strategy-driven messages, Talent Heads got performance content.<\/p>\n\n\n\n

                  Multi-Touch Cadence, Synchronized Channels: <\/strong>LakeB2B mapped each channel to the buyer journey:<\/p>\n\n\n\n

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                  • Email \u2192 Educate.<\/li>\n\n\n\n
                  • LinkedIn \u2192 Familiarize.<\/li>\n\n\n\n
                  • Phone \u2192 Convert.<\/li>\n<\/ul>\n\n\n\n

                    Speed, Relevance, and Human Messaging: <\/strong>No gimmicks. No bot-generated intros. Just human, timely outreach that connected pain-points with product capabilities.<\/p>\n\n\n\n

                    What the Client Said:<\/strong><\/p>\n\n\n\n

                    \u201cWe didn\u2019t expect meetings this qualified \u2014 LakeB2B delivered enterprise conversations that turned into pipeline faster than our internal team could.\u201d – Director, Global Revenue<\/p>\n\n\n\n

                    \u201cThis was the most structured, efficient lead gen engine we\u2019ve ever run. The calendar filled up, and we didn\u2019t chase ghost leads.\u201d – Head of Marketing<\/p>\n<\/div>\n<\/div>\n","protected":false},"featured_media":36830,"template":"","categories":[],"tags":[],"company_size":[],"industry":[759,758],"sub_industry":[942],"class_list":["post-36772","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","industry-b2b","industry-technology","sub_industry-hr-saas","entry"],"acf":[],"yoast_head":"\n38 Executive Appointments in 90 Days \u2014 How LakeB2B Helped an HR Tech Platform Penetrate Enterprise Accounts Globally<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"38 Executive Appointments in 90 Days \u2014 How LakeB2B Helped an HR Tech Platform Penetrate Enterprise Accounts Globally\" \/>\n<meta property=\"og:description\" content=\"Industry: HR Technology (Recruitment & Workforce Automation Platform) Location: Global \u2013 Focus: US, UK, Singapore, ANZ, and India Target Audience : CHROs, Talent Acquisition Heads, VP Of HR, Director of People Ops Campaign Duration : 90 Days Contact LakeB2B today and discover how our data-driven solutions can make a difference for your business. 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Campaign Objective……","_links":{"self":[{"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/case_studies\/36772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/types\/case_studies"}],"version-history":[{"count":3,"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/case_studies\/36772\/revisions"}],"predecessor-version":[{"id":36803,"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/case_studies\/36772\/revisions\/36803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/media\/36830"}],"wp:attachment":[{"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/media?parent=36772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/categories?post=36772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/tags?post=36772"},{"taxonomy":"company_size","embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/company_size?post=36772"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/industry?post=36772"},{"taxonomy":"sub_industry","embeddable":true,"href":"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-json\/wp\/v2\/sub_industry?post=36772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}