{"id":42987,"date":"2026-08-13T06:22:34","date_gmt":"2026-08-13T06:22:34","guid":{"rendered":"https:\/\/realesta.co\/inprojects\/lbbnew\/?page_id=42987"},"modified":"2026-08-13T07:33:33","modified_gmt":"2026-08-13T07:33:33","slug":"parent-and-student-audience-data","status":"publish","type":"page","link":"https:\/\/realesta.co\/inprojects\/lbbnew\/parent-and-student-audience-data","title":{"rendered":"Parent and Student Audience Data"},"content":{"rendered":"\n<style>\n:root{\n    --purple:#6D08BE;\n    --purple-deep:#4B0685;\n    --navy:#011A6B;\n    --gold:#FFB703;\n    --red:#E8033A;\n    --teal:#011A6B;\n    --magenta:#DD1286;\n    --lavender:#7A76DA;\n    --ink:#070707;\n    --ink-soft:#070707;\n    --paper:#FCFAFF;\n    --paper-tint:#F5F0FB;\n    --line:#E4DCF3;\n    --white:#FFFFFF;\n    --shadow-sm: 0 2px 10px rgba(29,10,60,0.06);\n    --shadow-md: 0 10px 30px rgba(46,8,90,0.12);\n    --radius: 14px;\n    --maxw: 1160px;\n    \/* Typographic scale \u2014 anchored to 16px paragraph\/body text, 1.25 ratio (with 1.125 half-steps) *\/\n    --fs-2xs: 0.6875rem; 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border-radius:10px; background:linear-gradient(135deg,#E8EAF6,#C9D1F0);\n    display:flex; align-items:center; justify-content:center; flex-shrink:0;\n  }\n  .trust-icon svg{width:18px; height:18px; color:var(--teal);}\n  .trust-item h4{font-size:18px; margin:0 0 12px;}\n  .trust-item p{font-size:16px; color:var(--ink-soft); margin:0;line-height: 150%}\n\n  \/* Free sample options *\/\n  .sample-opts{display:grid; grid-template-columns:repeat(2,1fr); gap:14px; margin:26px 0 6px;}\n  @media (max-width:820px){ .sample-opts{grid-template-columns:1fr;} }\n  .sample-opt{background:rgba(255,255,255,0.08); border:1px solid rgba(255,255,255,0.22); border-radius:14px; padding:18px; color:#fff;}\n  .sample-opt h4{font-size:18px; margin:0 0 6px; color:#fff;}\n  .sample-opt p{font-size:var(--fs-xs); margin:0; color:rgba(255,255,255,0.78);}\n\n  \/* Final CTA + form *\/\n  .cta-final{background:linear-gradient(142deg, #190053 26.84%, #030009 78.89%); color:#fff; position:relative; overflow:hidden;}\n  .cta-final::after{content:\"\"; position:absolute; inset:0; background:radial-gradient(500px 300px at 85% 10%, rgba(255,183,3,0.18), transparent 60%);}\n  .cta-final .wrap{position:relative; z-index:1;}\n  .cta-grid{display:grid; grid-template-columns:1fr 1fr; gap:44px; align-items:start;}\n  @media (max-width:900px){ .cta-grid{grid-template-columns:1fr;} }\n  .cta-final h2{color:#fff; font-size:clamp(1.875rem, 4vw, var(--fs-3xl));}\n  .cta-final p.lead{color:rgba(255,255,255,0.82); font-size:16px;line-height: 150%}\n\n  .formcard{background:#fff; border-radius:18px; padding:26px; box-shadow:0 20px 50px rgba(1,10,40,0.35); color:var(--ink);}\n  .formcard h3{font-size:var(--fs-md); margin-bottom:10px;}\n  .formcard .formsub{font-size:16px; color:var(--ink-soft); margin-bottom:18px;}\n  .form-row{display:grid; grid-template-columns:1fr 1fr; gap:12px;}\n  @media (max-width:520px){ .form-row{grid-template-columns:1fr;} }\n  .field{margin-bottom:13px;}\n  .field label{display:block; font-size:16px; font-weight:400; color:var(--ink); margin-bottom:6px;}\n  .field input, .field select{\n    width:100%; padding:11px 13px; border-radius:9px; border:1.5px solid var(--line);\n    font-family:'Montserrat',sans-serif; font-size:var(--fs-sm); background:var(--paper); color:var(--ink);\n  }\n  .field input:focus, .field select:focus{outline:2px solid var(--purple); outline-offset:1px; border-color:var(--purple);}\n  .field .err{display:none; font-size:var(--fs-2xs); color:var(--red); margin-top:5px; font-weight:600;}\n  .field.invalid input{border-color:var(--red);}\n  .field.invalid .err{display:block;}\n  .field .hint{font-size:var(--fs-2xs); color:var(--ink-soft); margin-top:5px;}\n  .formcard .btn{width:100%; margin-top:4px;}\n  .privacy-note{font-size:var(--fs-2xs); color:var(--ink-soft); text-align:center; margin-top:12px;}\n\n  \/* Thank you overlay *\/\n  .ty-view{display:none; text-align:center; padding:6px 0;}\n  .ty-check{width:48px; height:48px; border-radius:50%; background:var(--teal); display:flex; align-items:center; justify-content:center; margin:0 auto 14px;}\n  .ty-check svg{width:24px; height:24px; color:#fff;}\n  .ty-view h3{font-size:var(--fs-lg);}\n  .schedule-box{margin-top:18px; padding-top:16px; border-top:1px dashed var(--line); text-align:left;}\n  .schedule-box p{font-size:var(--fs-xs); color:var(--ink-soft); margin-bottom:4px;}\n  .schedule-box .label{font-weight:700; color:var(--ink); font-size:var(--fs-xs); margin-bottom:8px;}\n\n  \/* FAQ *\/\n  .faq-cols{display:grid; grid-template-columns:1fr; gap:28px; margin-top:28px;}\n  @media (max-width:900px){ .faq-cols{grid-template-columns:1fr;} }\n  .faq-col h4{font-size:18px; color:var(--purple); margin-bottom:12px;}\n  .faq-item{border-bottom:1px solid var(--line); padding:25px 0;}\n  .faq-item summary{cursor:pointer; font-weight:700; font-size:18px; list-style:none; display:flex; justify-content:space-between; gap:15px; align-items:flex-start;}\n  .faq-item summary::-webkit-details-marker{display:none;}\n  .faq-item summary::after{content:\"+\"; font-size:var(--fs-base); color:var(--purple); flex-shrink:0;}\n  .faq-item[open] summary::after{content:\"\\2212\";}\n  .faq-item p{font-size:16px; color:var(--ink-soft); margin:16px 0 0;}\n\n\n.heading-1 {\n  color: #fff;\n  font-size: 40px;\n  font-weight: 700;\n  line-height: 130%;\n}\n\n.heading-2 {\n  color: #000;\n  font-size: 40px;\n  font-weight: 500;\n  line-height: 130%;\n  text-transform: capitalize;\n}\n\n.big-heading {\n  color: #691AA1;\n  font-size: 48px;\n  font-weight: 700;\n  line-height: 150%;\n}\n\n.heading-para {\n  color: #fff;\n  font-size: 20px;\n  font-weight: 400;\n  line-height: 150.9%;\n}\n\n.medium-para {\n  color: #000;\n  font-size: 18px;\n  line-height: 150%;\n}\n\n.common-para {\n  color: #000;\n  font-size: 16px;\n  font-weight: 400;\n  line-height: 150%;\n}\n\n.small-para {\n  color: #000;\n  font-size: 14px;\n  font-weight: 400;\n  line-height: normal;\n}\n\n.mini-para {\n  color: #fff;\n  font-size: 12px;\n  font-weight: 600;\n  line-height: normal;\n}\n\n\/* \u2500\u2500 Spacing \u2500\u2500 *\/\n.pad-80-both {\n  padding: 80px 0;\n}\n.mt-50{\n    margin-top: 3rem;\n}\n.mb-50{\n    margin-bottom: 3rem;\n}\n.mb-40{\n    margin-bottom: 2rem;\n}\n.pb-50{\n    padding-bottom: 3rem;\n}\n.pt-50{\n    padding-top: 3rem;\n}\n.padding-r-50{\n    padding-right: 50px;\n}\n\n.padding-l-50{\n    padding-left: 50px;\n}\n\n.margin-r-50{\n    margin-right: 50px;\n}\n\n.margin-l-50{\n    margin-left: 50px;\n}\n.font-style-normal{\n    font-style: normal;\n}\n.non-listing-none{\n    list-style: none;\n    padding-left: 0;\n}\n\/* \u2500\u2500 Buttons \u2500\u2500 *\/\n.btn-primary-custom {\n  border-radius: 10px;\n  background: #673AB7;\n  padding: 13px 20px;\n  color: #fff;\n  letter-spacing: 1px;\n  border: none;\n  text-align: center;\n  border: none;\n  font-size: 12px;\n  font-weight: 600;\n  line-height: normal;\n  text-transform: uppercase;\n  text-decoration: none;\n  transition: background 0.3s ease, color 0.3s ease;\n}\n\n.btn-primary-custom:hover {\n  background: #740c9a;\n  color: #fff;\n}\n\n.btn-secondary-custom {\n  border-radius: 10px;\n  background: rgba(255, 255, 255, 0.2);\n  padding: 13px 20px;\n  color: #fff;\n  text-decoration: none;\n  border: none;\n  letter-spacing: 1px;\n  text-align: center;\n  font-size: 12px;\n  font-weight: 600;\n  line-height: normal;\n  text-transform: uppercase;\n  transition: background 0.3s ease, color 0.3s ease;\n}\n\n.btn-secondary-custom:hover {\n  background: #fff;\n  color: #000 !important;\n}\n\n\/* \u2500\u2500 Arrow Link \u2500\u2500 *\/\n.font-big{\n    font-size: 64px;\n}\n.marg-10-bottm{\n    margin-bottom: 10px;\n}\n.marg-20-bottm{\n    margin-bottom: 20px;\n}\n.common-cards{\nborder-radius: 15px;\npadding: 30px;\nmargin-bottom: 20px;\n}\n.common-cards-2{\nborder-radius: 15px;\npadding: 40px;\nmargin-bottom: 20px;\n}\n.common-cards-3{\nborder-radius: 15px;\npadding: 20px;\nmargin-bottom: 20px;\n}\n.common-card-box{\ndisplay: flex;\ngap: 40px;\nalign-items: start;\n}\n\n.border-1-right{\n    border-right: 1px solid #fff;\n}\n.padding-60{\n    padding: 60px;\n}\n.border-radius-16{\n    border-radius: 16px;\n}\n.border-radius-25{\n    border-radius: 25px;\n}\n.border-bottom-1-white{\n    border-bottom: 1px solid rgba(255,255,255,.07);\n}\n\/*other main css*\/\n\n@media (max-width: 991px) {\n\n    .dis-n {\n        display: none !important;\n    }\n\n    .dis-b {\n        display: block !important;\n    }\n\n    .heading-1,.heading-2{\n        font-size: 25px;\n    }\n    \n}\n<\/style>\n\n<section class=\"hero\">\n  <div class=\"wrap hero-grid\">\n    <div>\n      <div class=\"eyebrow\">Parent &amp; Student Audience Data<\/div>\n      <h1>Reach More Parents. Reach More Students. Build Better Consumer Audiences.<\/h1>\n      <p class=\"hero-sub\">LakeB2B helps agencies and marketing teams build targeted B2C audiences using consumer data, audience attributes and segmentation designed around campaign requirements.<\/p>\n      <div class=\"hero-proof\">\n        <span>265M+ Consumer Records<\/span>\n        <span>9.3M+ Student Contacts<\/span>\n        <span>&gt;415 Attributes<\/span>\n        <span>+120 B2C Segments<\/span>\n      <\/div>\n      <div class=\"hero-cta-row\">\n        <a href=\"#sample\" class=\"btn-primary-custom\">Get Your Free Sample<\/a>\n      <\/div>\n      <div class=\"reassure\">\n        <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M9 12l2 2 4-4\"\/><circle cx=\"12\" cy=\"12\" r=\"10\"\/><\/svg>\n        See the available data before you commit.\n      <\/div>\n    <\/div>\n\n    <div class=\"flow-card\">\n      <div class=\"flow-title\">Two audiences. One data partner.<\/div>\n      <div class=\"orbit-wrap\">\n        <div class=\"orbit-cards\">\n          <div class=\"orbit-card parent\">\n            <div class=\"orbit-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg><\/div>\n            <span class=\"otag\">Parent Audience<\/span>\n            <h4>Family &amp; household data<\/h4>\n            <div class=\"orbit-attrs\">\n              <span>Demographics<\/span><span>Household<\/span><span>Geography<\/span><span>Lifestyle<\/span>\n            <\/div>\n          <\/div>\n          <div class=\"orbit-card student\">\n            <div class=\"orbit-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\"><path d=\"M22 10v6M2 10l10-5 10 5-10 5z\"\/><path d=\"M6 12v5c3 3 9 3 12 0v-5\"\/><\/svg><\/div>\n            <span class=\"otag\">Student Audience<\/span>\n            <h4>Academic &amp; institution data<\/h4>\n            <div class=\"orbit-attrs\">\n              <span>Academic level<\/span><span>Geography<\/span><span>9.3M+ contacts<\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n        <div class=\"merge-connector\">\n          <svg viewBox=\"0 0 300 46\" preserveAspectRatio=\"none\">\n            <path d=\"M40 0 C40 26, 150 26, 150 26\" fill=\"none\" stroke=\"#7A76DA\" stroke-width=\"2\" stroke-dasharray=\"4 4\"\/>\n            <path d=\"M260 0 C260 26, 150 26, 150 26\" fill=\"none\" stroke=\"#011A6B\" stroke-width=\"2\" stroke-dasharray=\"4 4\"\/>\n          <\/svg>\n          <div class=\"merge-badge\">+<\/div>\n        <\/div>\n        <div class=\"campaign-ready btn-primary-custom\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M13 2L3 14h7l-1 8 11-12h-7l1-8z\"\/><\/svg>\n          Campaign-Ready Audiences\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- DATA PROOF -->\n<section class=\"stats-section\">\n  <div class=\"wrap\">\n    <div class=\"stats-row\">\n      <div class=\"stat-card\"><div class=\"stat-num\">265M+<\/div><div class=\"stat-label\">Consumer Records<\/div><\/div>\n      <div class=\"stat-card\"><div class=\"stat-num\">&gt;415<\/div><div class=\"stat-label\">Attributes<\/div><\/div>\n      <div class=\"stat-card\"><div class=\"stat-num\">+120<\/div><div class=\"stat-label\">B2C Segments<\/div><\/div>\n      <div class=\"stat-card\"><div class=\"stat-num\">9.3M+<\/div><div class=\"stat-label\">U.S. Student Contacts<\/div><\/div>\n    <\/div>\n    <p class=\"stats-sub\">Scale, depth, segmentation and dedicated student coverage, all in one consumer data stack.<\/p>\n  <\/div>\n<\/section>\n\n<!-- PARENT AUDIENCE SECTION -->\n<section id=\"parents\">\n  <div class=\"wrap split\">\n    <div>\n      <div class=\"eyebrow\">Parent Audience Data<\/div>\n      <h2>Reach Parents With More Relevant Consumer Data<\/h2>\n      <p style=\"color:var(--ink-soft); font-size:var(--fs-base);line-height: 150%;\">Parent audiences are available within LakeB2B&#8217;s broader 265M+ record B2C consumer data ecosystem. Build a parent segment around family and household characteristics, demographics, geography, lifestyle and relevant interests, then activate it across your campaign channels.<\/p>\n      <div class=\"badge-row mb-50\">\n        <span class=\"pill\">Demographics<\/span>\n        <span class=\"pill\">Household &amp; family characteristics<\/span>\n        <span class=\"pill\">Geography<\/span>\n        <span class=\"pill\">Lifestyle &amp; interests<\/span>\n      <\/div>\n      \n      <a href=\"#sample\" class=\"btn-primary-custom mb-50\" style=\"margin-top:30px;\">Get Your Free Parent Data Sample<\/a>\n    <\/div>\n\n    <div class=\"flow-card\">\n      <div class=\"flow-title\">Build Your Parent Audience<\/div>\n      <div class=\"pipeline\">\n        <div class=\"pipeline-track\"><\/div>\n        <div class=\"pipeline-node\">\n          <div class=\"pnode-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\"\/><path d=\"M3 9h18M8 2v4M16 2v4\"\/><circle cx=\"12\" cy=\"15\" r=\"2\" fill=\"currentColor\" stroke=\"none\"\/><\/svg><\/div>\n          <span>Age<\/span>\n        <\/div>\n        <div class=\"pipeline-node\">\n          <div class=\"pnode-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M21 10c0 7-9 12-9 12s-9-5-9-12a9 9 0 1 1 18 0z\"\/><circle cx=\"12\" cy=\"10\" r=\"3\"\/><\/svg><\/div>\n          <span>Geography<\/span>\n        <\/div>\n        <div class=\"pipeline-node\">\n          <div class=\"pnode-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M3 21h18M5 21V7l7-4 7 4v14M9 21V12h6v9\"\/><\/svg><\/div>\n          <span>Household<\/span>\n        <\/div>\n        <div class=\"pipeline-node\">\n          <div class=\"pnode-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"8.5\" cy=\"8\" r=\"2.8\"\/><path d=\"M2.5 20v-1.5A4 4 0 0 1 6.5 14.5h4a4 4 0 0 1 4 4V20\"\/><circle cx=\"17\" cy=\"6.5\" r=\"2.1\"\/><path d=\"M14.7 12.2a3.2 3.2 0 0 1 4.6 0c1 1 1.2 2.4 1.2 3.8\"\/><\/svg><\/div>\n          <span>Family<\/span>\n        <\/div>\n        <div class=\"pipeline-node\">\n          <div class=\"pnode-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M20.8 4.6a5.5 5.5 0 0 0-7.8 0L12 5.6l-1-1a5.5 5.5 0 0 0-7.8 7.8l1 1L12 21l7.8-7.6 1-1a5.5 5.5 0 0 0 0-7.8z\"\/><\/svg><\/div>\n          <span>Interests<\/span>\n        <\/div>\n        <div class=\"pipeline-node\">\n          <div class=\"pnode-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 2l1.6 4.9L18 6l-2.9 4L18 14l-4.4-.9L12 18l-1.6-4.9L6 14l2.9-4L6 6l4.4.9z\"\/><\/svg><\/div>\n          <span>Lifestyle<\/span>\n        <\/div>\n      <\/div>\n      <div class=\"pipeline-result\">\n        <div class=\"result-step\">\n          <span class=\"result-label\">Custom Parent Segment<\/span>\n        <\/div>\n        <svg class=\"result-arrow\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M5 12h14M13 5l7 7-7 7\"\/><\/svg>\n        <div class=\"result-step  btn-primary-custom\">\n          <span class=\"result-label \" style=\"font-size: 12px;color: #fff;\">Campaign<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n\n  <\/div>\n<div class=\"wrap\">\n<p style=\"font-size:25px; font-weight:700; color:var(--ink-soft); margin-bottom:20px;margin-top: 25px;\">Where agencies use parent data<\/p>\n      <div class=\"mini-uc-grid\">\n        <div class=\"mini-uc\"><div class=\"mini-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 2l8 4v6c0 5-3.5 8-8 10-4.5-2-8-5-8-10V6z\"\/><\/svg><\/div><h4>Insurance<\/h4><p>Target family and parent audiences for relevant insurance campaigns.<\/p><\/div>\n        <div class=\"mini-uc\"><div class=\"mini-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M22 10L12 5 2 10l10 5 10-5z\"\/><path d=\"M6 12v5c0 1.5 2.7 3 6 3s6-1.5 6-3v-5\"\/><\/svg><\/div><h4>Back-to-School<\/h4><p>Reach parents around education-related purchasing cycles.<\/p><\/div>\n        <div class=\"mini-uc\"><div class=\"mini-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M3 9.5L12 3l9 6.5V20a1 1 0 0 1-1 1h-5v-6H9v6H4a1 1 0 0 1-1-1z\"\/><\/svg><\/div><h4>Retail<\/h4><p>Support family and household-focused campaigns.<\/p><\/div>\n        <div class=\"mini-uc\"><div class=\"mini-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M4 5a2 2 0 0 1 2-2h5v16H6a2 2 0 0 1-2-2V5z\"\/><path d=\"M20 5a2 2 0 0 0-2-2h-5v16h5a2 2 0 0 0 2-2V5z\"\/><\/svg><\/div><h4>Education<\/h4><p>Reach parents relevant to enrollment initiatives.<\/p><\/div>\n        <div class=\"mini-uc\"><div class=\"mini-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M20.8 4.6a5.5 5.5 0 0 0-7.8 0L12 5.6l-1-1a5.5 5.5 0 0 0-7.8 7.8l1 1L12 21l7.8-7.6 1-1a5.5 5.5 0 0 0 0-7.8z\"\/><\/svg><\/div><h4>Healthcare<\/h4><p>Support relevant family and parent audience campaigns.<\/p><\/div>\n      <\/div>\n    <\/div>\n<\/section>\n\n<!-- STUDENT AUDIENCE SECTION -->\n<section class=\"tint\" id=\"students\">\n  <div class=\"wrap split\">\n    <div class=\"flow-card\" style=\"order:2;\">\n      <div class=\"flow-title\">Student Segmentation by Academic Stage<\/div>\n      <p style=\"font-size:14px; color:var(--ink-soft); margin:-2px 0 2px;\">Tap a stage to see how it&#8217;s targeted.<\/p>\n      <div class=\"stepper\" id=\"stageStepper\">\n        <button class=\"stepper-stage\" type=\"button\" data-stage=\"hs\">\n          <div class=\"stage-dot\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M4 5a2 2 0 0 1 2-2h5v16H6a2 2 0 0 1-2-2V5z\"\/><path d=\"M20 5a2 2 0 0 0-2-2h-5v16h5a2 2 0 0 0 2-2V5z\"\/><\/svg><\/div>\n          <span class=\"stage-label\">High School<\/span>\n          <span class=\"stage-hint\">View<\/span>\n        <\/button>\n        <button class=\"stepper-stage active\" type=\"button\" data-stage=\"ug\">\n          <div class=\"stage-dot\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M22 10L12 5 2 10l10 5 10-5z\"\/><path d=\"M6 12v5c0 1.5 2.7 3 6 3s6-1.5 6-3v-5\"\/><\/svg><\/div>\n          <span class=\"stage-label\">Undergraduate<\/span>\n          <span class=\"stage-hint\">View<\/span>\n        <\/button>\n        <button class=\"stepper-stage\" type=\"button\" data-stage=\"cc\">\n          <div class=\"stage-dot\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"4\" y=\"3\" width=\"16\" height=\"18\" rx=\"1\"\/><path d=\"M9 21V9h6v12M9 13h.01M15 13h.01\"\/><\/svg><\/div>\n          <span class=\"stage-label\">Community College<\/span>\n          <span class=\"stage-hint\">View<\/span>\n        <\/button>\n        <button class=\"stepper-stage\" type=\"button\" data-stage=\"grad\">\n          <div class=\"stage-dot\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"12\" cy=\"8\" r=\"5\"\/><path d=\"M8.5 13L7 22l5-3 5 3-1.5-9\"\/><\/svg><\/div>\n          <span class=\"stage-label\">Graduate<\/span>\n          <span class=\"stage-hint\">View<\/span>\n        <\/button>\n      <\/div>\n      <div class=\"stage-detail\" id=\"stageDetail\"><\/div>\n    <\/div>\n    <div style=\"order:1;\">\n      <div class=\"eyebrow\">Student Audience Data<\/div>\n      <h2>Reach Students at the Right Academic Stage<\/h2>\n      <p style=\"color:var(--ink-soft); font-size:var(--fs-base);\">LakeB2B maintains <strong>9.3M+ U.S. student contacts<\/strong>, segmented by academic level, geography and institution-related attributes. Campaigns can align with academic stage, from high school through graduate, wherever that segmentation is supported.<\/p>\n      <div class=\"badge-row mb-50\">\n        <span class=\"pill teal\">Freshman<\/span>\n        <span class=\"pill teal\">Sophomore<\/span>\n        <span class=\"pill teal\">Junior<\/span>\n        <span class=\"pill teal\">Senior<\/span>\n        <span class=\"pill teal\">Community College<\/span>\n        <span class=\"pill teal\">Graduate<\/span>\n      <\/div>\n      \n      <a href=\"#sample\" class=\"btn-primary-custom\" style=\"margin-top:2rem;\">Get Your Free Student Data Sample<\/a>\n    <\/div>\n  <\/div>\n  <div class=\"wrap\">\n      <p style=\"font-size:25px; font-weight:700;  color:var(--ink-soft); margin-bottom:20px;\">Where agencies use student data<\/p>\n      <div class=\"mini-uc-grid\">\n        <div class=\"mini-uc teal-tint\"><div class=\"mini-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M22 10L12 5 2 10l10 5 10-5z\"\/><path d=\"M6 12v5c0 1.5 2.7 3 6 3s6-1.5 6-3v-5\"\/><\/svg><\/div><h4>Education Marketing<\/h4><p>Recruit prospective students.<\/p><\/div>\n        <div class=\"mini-uc teal-tint\"><div class=\"mini-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"4\" y=\"3\" width=\"16\" height=\"18\" rx=\"2\"\/><path d=\"M8 8h8M8 12h8M8 16h5\"\/><\/svg><\/div><h4>EdTech<\/h4><p>Promote learning products and services.<\/p><\/div>\n        <div class=\"mini-uc teal-tint\"><div class=\"mini-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><circle cx=\"12\" cy=\"12\" r=\"5\"\/><circle cx=\"12\" cy=\"12\" r=\"1.2\" fill=\"currentColor\" stroke=\"none\"\/><\/svg><\/div><h4>Recruitment<\/h4><p>Reach students for internships and entry-level roles.<\/p><\/div>\n        <div class=\"mini-uc teal-tint\"><div class=\"mini-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"2\" y=\"6\" width=\"20\" height=\"14\" rx=\"2\"\/><path d=\"M2 10h20M7 6V4h10v2\"\/><\/svg><\/div><h4>Financial Services<\/h4><p>Market relevant financial products to student audiences.<\/p><\/div>\n        <div class=\"mini-uc teal-tint\"><div class=\"mini-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M3 21h18M5 21V7l7-4 7 4v14M9 21V12h6v9\"\/><\/svg><\/div><h4>Student Housing<\/h4><p>Reach students by relevant geography.<\/p><\/div>\n        <div class=\"mini-uc teal-tint\"><div class=\"mini-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M3 9.5L12 3l9 6.5V20a1 1 0 0 1-1 1h-5v-6H9v6H4a1 1 0 0 1-1-1z\"\/><\/svg><\/div><h4>Retail &amp; Consumer<\/h4><p>Promote student-focused products and offers.<\/p><\/div>\n      <\/div><\/div>\n<\/section>\n\n<!-- PARENT VS STUDENT COMPARISON -->\n<section>\n  <div class=\"wrap\">\n    <div class=\"eyebrow\">The Distinction That Matters<\/div>\n    <h2>Two High-Value Audiences. One Consumer Data Partner.<\/h2>\n    <p style=\"max-width:640px; color:var(--ink-soft); font-size:var(--fs-base);line-height: 150%;\">Parent and student audiences serve different campaigns and different attributes. Here&#8217;s how they compare, so you can request the right sample the first time.<\/p>\n\n    <div class=\"compare-wrap\">\n      <div class=\"compare-grid\">\n        <div class=\"compare-card parent\">\n          <span class=\"ctag\">Parent Audience<\/span>\n          <h3>Family &amp; Household Focus<\/h3>\n          <div class=\"focus-line\">Family &middot; household &middot; consumer characteristics<\/div>\n          <div class=\"best-for-label\">Best For<\/div>\n          <div class=\"taglist\">\n            <span>Insurance<\/span><span>Education<\/span><span>Retail<\/span><span>Healthcare<\/span><span>Back-to-School<\/span><span>Family Campaigns<\/span>\n          <\/div>\n          <a href=\"#sample\" class=\"btn-primary-custom\">Get Parent Sample<\/a>\n        <\/div>\n        <div class=\"compare-card student\">\n          <span class=\"ctag\">Student Audience<\/span>\n          <h3>Academic &amp; Institution Focus<\/h3>\n          <div class=\"focus-line\">Academic stage &middot; geography &middot; education-related characteristics<\/div>\n          <div class=\"best-for-label\">Best For<\/div>\n          <div class=\"taglist\">\n            <span>Education<\/span><span>EdTech<\/span><span>Recruitment<\/span><span>Student Services<\/span><span>Retail<\/span><span>Financial Services<\/span>\n          <\/div>\n          <a href=\"#sample\" class=\"btn-primary-custom\">Get Student Sample<\/a>\n        <\/div>\n      <\/div>\n      <div class=\"vs-divider\">VS<\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- BROADER B2C DATA -->\n<section class=\"tint\" id=\"consumer\">\n  <div class=\"wrap\">\n    <div class=\"eyebrow\">Broader B2C Consumer Data<\/div>\n    <h2>Go Beyond Parents and Students<\/h2>\n    <p style=\"max-width:680px; color:var(--ink-soft); font-size:var(--fs-base);line-height: 150%;\">LakeB2B&#8217;s broader B2C consumer data ecosystem gives marketers the flexibility to build additional audience segments around campaign requirements, using the same 265M+ record foundation behind the parent and student products.<\/p>\n    <div class=\"mini-uc-grid\" style=\"margin-top:24px;\">\n      <div class=\"mini-uc\"><div class=\"mini-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg><\/div><h4>Demographic Segmentation<\/h4><p>Age, income, household and geographic attributes.<\/p><\/div>\n      <div class=\"mini-uc\"><div class=\"mini-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"2\" y=\"6\" width=\"20\" height=\"14\" rx=\"2\"\/><path d=\"M2 10h20M7 6V4h10v2\"\/><\/svg><\/div><h4>Financial &amp; Lifestyle Signals<\/h4><p>Layer financial and lifestyle attributes onto any segment.<\/p><\/div>\n      <div class=\"mini-uc\"><div class=\"mini-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M20.8 4.6a5.5 5.5 0 0 0-7.8 0L12 5.6l-1-1a5.5 5.5 0 0 0-7.8 7.8l1 1L12 21l7.8-7.6 1-1a5.5 5.5 0 0 0 0-7.8z\"\/><\/svg><\/div><h4>Interest &amp; Behavioral Signals<\/h4><p>Build audiences around interest and behavioral data.<\/p><\/div>\n      <div class=\"mini-uc\"><div class=\"mini-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"8\" cy=\"8\" r=\"4\"\/><circle cx=\"16\" cy=\"16\" r=\"4\" stroke-dasharray=\"3 3\"\/><\/svg><\/div><h4>Lookalike Audiences<\/h4><p>Expand a defined segment to similar consumer profiles.<\/p><\/div>\n      <div class=\"mini-uc\"><div class=\"mini-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><ellipse cx=\"12\" cy=\"5\" rx=\"8\" ry=\"3\"\/><path d=\"M4 5v6c0 1.7 3.6 3 8 3s8-1.3 8-3V5\"\/><path d=\"M4 11v6c0 1.7 3.6 3 8 3s8-1.3 8-3v-6\"\/><\/svg><\/div><h4>Suppression &amp; CRM Enrichment<\/h4><p>Exclude existing customers or enrich records you already have.<\/p><\/div>\n      <div class=\"mini-uc\"><div class=\"mini-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M13 2L3 14h7l-1 8 11-12h-7l1-8z\"\/><\/svg><\/div><h4>Programmatic &amp; Omnichannel<\/h4><p>Activate segments across programmatic and omnichannel campaigns.<\/p><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- AGENCY USE CASES + TRUST -->\n<section>\n  <div class=\"wrap\">\n    <div class=\"eyebrow\">Built For Agencies<\/div>\n    <h2>Built for Agencies That Need More Than a Generic List<\/h2>\n    <p style=\"max-width:720px; color:var(--ink-soft); font-size:var(--fs-base);line-height: 150%;\">LakeB2B is the data partner behind your audience strategy, not another list vendor. Build client-specific parent, student and custom consumer audiences, enrich existing data and support paid media, programmatic and multi-client campaigns from one source.<\/p>\n    <div class=\"uc-grid\">\n      <div class=\"uc-card\"><div class=\"uc-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M3 10v4a1 1 0 0 0 1 1h2l5 4V5L6 9H4a1 1 0 0 0-1 1z\"\/><path d=\"M15.5 8.5a4 4 0 0 1 0 7\"\/><\/svg><\/div><h3>Paid Advertising<\/h3><p>Build targeted B2C audiences for any channel.<\/p><\/div>\n      <div class=\"uc-card\"><div class=\"uc-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg><\/div><h3>Audience Building<\/h3><p>Create campaign-specific consumer segments.<\/p><\/div>\n      <div class=\"uc-card\"><div class=\"uc-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><ellipse cx=\"12\" cy=\"5\" rx=\"8\" ry=\"3\"\/><path d=\"M4 5v6c0 1.7 3.6 3 8 3s8-1.3 8-3V5\"\/><path d=\"M4 11v6c0 1.7 3.6 3 8 3s8-1.3 8-3v-6\"\/><\/svg><\/div><h3>CRM Enrichment<\/h3><p>Add relevant consumer data to existing records.<\/p><\/div>\n      <div class=\"uc-card\"><div class=\"uc-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M13 2L3 14h7l-1 8 11-12h-7l1-8z\"\/><\/svg><\/div><h3>Programmatic Activation<\/h3><p>Support audience activation workflows.<\/p><\/div>\n      <div class=\"uc-card\"><div class=\"uc-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><circle cx=\"12\" cy=\"12\" r=\"9\"\/><circle cx=\"12\" cy=\"12\" r=\"5\"\/><circle cx=\"12\" cy=\"12\" r=\"1.2\" fill=\"currentColor\" stroke=\"none\"\/><\/svg><\/div><h3>Customer Acquisition<\/h3><p>Reach relevant consumer audiences.<\/p><\/div>\n      <div class=\"uc-card\"><div class=\"uc-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"3\" y=\"3\" width=\"7\" height=\"7\"\/><rect x=\"14\" y=\"3\" width=\"7\" height=\"7\"\/><rect x=\"14\" y=\"14\" width=\"7\" height=\"7\"\/><rect x=\"3\" y=\"14\" width=\"7\" height=\"7\"\/><\/svg><\/div><h3>Client Campaigns<\/h3><p>Support agency-specific audience requirements.<\/p><\/div>\n    <\/div>\n\n    <div class=\"trust-grid\">\n      <div class=\"trust-item\"><div class=\"trust-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M12 2l8 4v6c0 5-3.5 8-8 10-4.5-2-8-5-8-10V6z\"\/><\/svg><\/div><div><h4>Sourcing &amp; Governance<\/h4><p>Data is sourced and governed under LakeB2B&#8217;s ongoing data management practices.<\/p><\/div><\/div>\n      <div class=\"trust-item\"><div class=\"trust-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M9 12l2 2 4-4\"\/><circle cx=\"12\" cy=\"12\" r=\"10\"\/><\/svg><\/div><div><h4>Hygiene &amp; Maintenance<\/h4><p>Regular data maintenance and hygiene processes keep segments current.<\/p><\/div><\/div>\n      <div class=\"trust-item\"><div class=\"trust-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M18 6L6 18M6 6l12 12\"\/><\/svg><\/div><div><h4>Suppression &amp; Opt-Out<\/h4><p>Suppression lists and opt-out handling are supported as part of standard delivery.<\/p><\/div><\/div>\n      <div class=\"trust-item\"><div class=\"trust-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><rect x=\"3\" y=\"11\" width=\"18\" height=\"10\" rx=\"2\"\/><path d=\"M7 11V7a5 5 0 0110 0v4\"\/><\/svg><\/div><div><h4>Privacy-Aware Delivery<\/h4><p>Data handling considers relevant privacy practices throughout collection and delivery.<\/p><\/div><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- FREE SAMPLE + FORM -->\n<section class=\"cta-final\" id=\"sample\">\n  <div class=\"wrap\">\n    <div class=\"cta-grid\">\n      <div>\n        <div class=\"eyebrow on-dark\">Get Your Free Sample<\/div>\n        <h2>See the Parent &amp; Student Data Before You Commit<\/h2>\n        <p class=\"lead\">Tell us which audience you&#8217;re looking to reach and we&#8217;ll provide a sample aligned with your requirements.<\/p>\n        <div class=\"sample-opts\">\n          <div class=\"sample-opt\"><h4>Want to target parents?<\/h4><p>Get a parent audience sample.<\/p><\/div>\n          <div class=\"sample-opt\"><h4>Want to target students?<\/h4><p>Get a student audience sample.<\/p><\/div>\n          <div class=\"sample-opt\"><h4>Need both?<\/h4><p>Tell us what you need.<\/p><\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"formcard\">\n        <div id=\"formView\">\n          <h3>Request your free sample<\/h3>\n          <p class=\"formsub\">We use your business email to send the sample and connect you with the right data specialist.<\/p>\n          <form\n    id=\"sampleForm\"\n    action=\"https:\/\/realesta.co\/inprojects\/lbbnew\/mailer\/sfv\/studentpage-mailer-nsf.php\"\n    method=\"POST\"\n    novalidate\n>\n    <div class=\"form-row\">\n\n        <div class=\"field\">\n            <label for=\"fname\">First Name *<\/label>\n            <input\n                type=\"text\"\n                id=\"fname\"\n                name=\"fname\"\n                autocomplete=\"given-name\"\n                required\n            >\n            <div class=\"error-message\" id=\"fname-error\"><\/div>\n        <\/div>\n\n        <div class=\"field\">\n            <label for=\"lname\">Last Name *<\/label>\n            <input\n                type=\"text\"\n                id=\"lname\"\n                name=\"lname\"\n                autocomplete=\"family-name\"\n                required\n            >\n            <div class=\"error-message\" id=\"lname-error\"><\/div>\n        <\/div>\n\n    <\/div>\n\n\n    <div class=\"field\" id=\"emailField\">\n\n        <label for=\"bemail\">Business Email *<\/label>\n\n        <input\n            id=\"bemail\"\n            name=\"bemail\"\n            type=\"email\"\n            autocomplete=\"email\"\n            required\n            placeholder=\"name@company.com\"\n        >\n\n        <div class=\"err\">\n            Please use your business email, not a personal Gmail or Yahoo address.\n        <\/div>\n\n        <div class=\"error-message\" id=\"bemail-error\"><\/div>\n\n    <\/div>\n\n\n    <div class=\"form-row\">\n\n        <div class=\"field\">\n\n            <label for=\"company\">Company Name *<\/label>\n\n            <input\n                id=\"company\"\n                name=\"company\"\n                type=\"text\"\n                required\n                autocomplete=\"organization\"\n            >\n\n            <div class=\"error-message\" id=\"company-error\"><\/div>\n\n        <\/div>\n\n\n        <div class=\"field\">\n\n            <label for=\"title\">Job Title *<\/label>\n\n            <input\n                id=\"title\"\n                name=\"title\"\n                type=\"text\"\n                required\n                autocomplete=\"organization-title\"\n            >\n\n            <div class=\"error-message\" id=\"title-error\"><\/div>\n\n        <\/div>\n\n    <\/div>\n\n\n    <div class=\"field\">\n\n        <label for=\"audience\">\n            What audience are you interested in?*\n        <\/label>\n\n        <select id=\"audience\" name=\"audience\" required>\n\n            <option value=\"\">Select an audience<\/option>\n\n            <option value=\"Parent Data\">\n                Parent Data\n            <\/option>\n\n            <option value=\"Student Data\">\n                Student Data\n            <\/option>\n\n            <option value=\"Parent + Student Data\">\n                Parent + Student Data\n            <\/option>\n\n            <option value=\"Broader Consumer Data\">\n                Broader Consumer Data\n            <\/option>\n\n            <option value=\"Custom Consumer Audience\">\n                Custom Consumer Audience\n            <\/option>\n\n        <\/select>\n\n        <div class=\"error-message\" id=\"audience-error\"><\/div>\n\n    <\/div>\n\n\n    <div class=\"field\">\n\n        <label for=\"objective\">\n            What are you planning to use the data for?*\n        <\/label>\n\n        <select id=\"objective\" name=\"objective\" required>\n\n            <option value=\"\">Select an objective<\/option>\n\n            <option value=\"Advertising\">\n                Advertising\n            <\/option>\n\n            <option value=\"Audience Building\">\n                Audience Building\n            <\/option>\n\n            <option value=\"Customer Acquisition\">\n                Customer Acquisition\n            <\/option>\n\n            <option value=\"CRM Enrichment\">\n                CRM Enrichment\n            <\/option>\n\n            <option value=\"Market Research\">\n                Market Research\n            <\/option>\n\n            <option value=\"Client Campaigns\">\n                Client Campaigns\n            <\/option>\n\n            <option value=\"Other\">\n                Other\n            <\/option>\n\n        <\/select>\n\n        <div class=\"error-message\" id=\"objective-error\"><\/div>\n\n    <\/div>\n\n\n    <!-- reCAPTCHA token -->\n    <input\n        type=\"hidden\"\n        id=\"recaptcha-token\"\n        name=\"recaptcha-token\"\n    >\n\n\n    <button\n        type=\"submit\"\n        class=\"btn-primary-custom\"\n        id=\"submitBtn\"\n    >\n        Get My Free Sample\n    <\/button>\n\n<\/form>\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js?render=6LcB7N8rAAAAAH8xupL0JCJcKfDun9B-0c6mXVrW\"><\/script>\n<script>\n\ndocument.addEventListener(\"DOMContentLoaded\", function () {\n\n\nconst RECAPTCHA_SITE_KEY =\n\"6LcB7N8rAAAAAH8xupL0JCJcKfDun9B-0c6mXVrW\";\n\n\nconst form = document.getElementById(\"sampleForm\");\nconst submitBtn = document.getElementById(\"submitBtn\");\n\n\nif (!form) {\n    console.error(\"Form not found\");\n    return;\n}\n\n\n\/*\n|--------------------------------------------------------------------------\n| Free email providers\n|--------------------------------------------------------------------------\n*\/\n\nconst freeEmailProviders = [\n    \"gmail.com\",\n    \"yahoo.com\",\n    \"hotmail.com\",\n    \"outlook.com\",\n    \"icloud.com\",\n    \"aol.com\"\n];\n\n\n\n\/*\n|--------------------------------------------------------------------------\n| Error helpers\n|--------------------------------------------------------------------------\n*\/\n\n\nfunction showError(id, message) {\n\n    const element = document.getElementById(id);\n\n    if (element) {\n\n        element.innerHTML = message;\n        element.style.color = \"red\";\n\n    }\n\n}\n\n\n\nfunction clearError(id) {\n\n    const element = document.getElementById(id);\n\n    if (element) {\n\n        element.innerHTML = \"\";\n\n    }\n\n}\n\n\n\n\/*\n|--------------------------------------------------------------------------\n| First Name\n|--------------------------------------------------------------------------\n*\/\n\nfunction validateFirstName() {\n\n    const field = document.getElementById(\"fname\");\n\n    if (!field) return false;\n\n\n    const value = field.value.trim();\n\n\n    if (value === \"\") {\n\n        showError(\n            \"fname-error\",\n            \"First name is required.\"\n        );\n\n        return false;\n    }\n\n\n    clearError(\"fname-error\");\n\n    return true;\n\n}\n\n\n\n\/*\n|--------------------------------------------------------------------------\n| Last Name\n|--------------------------------------------------------------------------\n*\/\n\nfunction validateLastName() {\n\n    const field = document.getElementById(\"lname\");\n\n    if (!field) return false;\n\n\n    const value = field.value.trim();\n\n\n    if (value === \"\") {\n\n        showError(\n            \"lname-error\",\n            \"Last name is required.\"\n        );\n\n        return false;\n    }\n\n\n    clearError(\"lname-error\");\n\n    return true;\n\n}\n\n\n\n\/*\n|--------------------------------------------------------------------------\n| Business Email\n|--------------------------------------------------------------------------\n*\/\n\n\nfunction validateBusinessEmail() {\n\n\n    const field = document.getElementById(\"bemail\");\n\n    if (!field) return false;\n\n\n    const email =\n        field.value.trim().toLowerCase();\n\n\n\n    const emailRegex =\n    \/^[a-zA-Z0-9._%+-]+@[a-zA-Z0-9.-]+\\.[a-zA-Z]{2,}$\/;\n\n\n\n    if(email === \"\") {\n\n\n        showError(\n            \"bemail-error\",\n            \"Business email is required.\"\n        );\n\n        return false;\n\n    }\n\n\n\n    if(!emailRegex.test(email)) {\n\n\n        showError(\n            \"bemail-error\",\n            \"Please enter a valid email address.\"\n        );\n\n        return false;\n\n    }\n\n\n\n    const domain =\n        email.split(\"@\")[1];\n\n\n\n    if(\n        freeEmailProviders.includes(domain)\n    ){\n\n        showError(\n            \"bemail-error\",\n            \"Personal emails like Gmail, Yahoo, Outlook are not allowed.\"\n        );\n\n        return false;\n\n    }\n\n\n\n    clearError(\"bemail-error\");\n\n    return true;\n\n\n}\n\n\n\n\n\/*\n|--------------------------------------------------------------------------\n| Company\n|--------------------------------------------------------------------------\n*\/\n\n\nfunction validateCompany(){\n\n\n    const field =\n    document.getElementById(\"company\");\n\n\n    if(!field) return false;\n\n\n\n    if(field.value.trim()===\"\"){\n\n\n        showError(\n            \"company-error\",\n            \"Company name is required.\"\n        );\n\n\n        return false;\n\n    }\n\n\n    clearError(\"company-error\");\n\n    return true;\n\n\n}\n\n\n\n\n\n\/*\n|--------------------------------------------------------------------------\n| Job Title\n|--------------------------------------------------------------------------\n*\/\n\n\nfunction validateTitle(){\n\n\n    const field =\n    document.getElementById(\"title\");\n\n\n    if(!field) return false;\n\n\n\n    if(field.value.trim()===\"\"){\n\n\n        showError(\n            \"title-error\",\n            \"Job title is required.\"\n        );\n\n\n        return false;\n\n    }\n\n\n\n    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<\/div>\n<\/section>\n\n<!-- FAQ -->\n<section class=\"tint\">\n  <div class=\"wrap\">\n    <div class=\"eyebrow\">Frequently Asked Questions<\/div>\n    <h2>Parent &amp; Student Data, Answered<\/h2>\n    <div class=\"faq-cols\">\n      <div class=\"faq-col\">\n        <h4>Parent Data<\/h4>\n        <details class=\"faq-item\"><summary>What parent audience data is available?<\/summary><p>Parent audiences are available within LakeB2B&#8217;s broader 265M+ record B2C consumer data ecosystem, built around demographic, household, geographic and lifestyle attributes.<\/p><\/details>\n        <details class=\"faq-item\"><summary>Can I target parents by geography?<\/summary><p>Yes. Geographic targeting is one of the supported attributes for building a parent segment.<\/p><\/details>\n        <details class=\"faq-item\"><summary>What parent attributes can be selected?<\/summary><p>Attributes include demographics, household and family characteristics, geography, lifestyle and relevant interests.<\/p><\/details>\n        <details class=\"faq-item\"><summary>Can I build a custom parent audience?<\/summary><p>Yes. Parent segments can be defined around your specific campaign requirements.<\/p><\/details>\n      <\/div>\n      <div class=\"faq-col\">\n        <h4>Student Data<\/h4>\n        <details class=\"faq-item\"><summary>How large is the student database?<\/summary><p>LakeB2B maintains 9.3M+ U.S. student contacts.<\/p><\/details>\n        <details class=\"faq-item\"><summary>Can I target students by academic level?<\/summary><p>Yes. Segmentation includes freshman, sophomore, junior, senior, community college and graduate levels where supported.<\/p><\/details>\n        <details class=\"faq-item\"><summary>Can I target specific geographies?<\/summary><p>Yes, geographic targeting is available for student audiences.<\/p><\/details>\n        <details class=\"faq-item\"><summary>Can I target specific institutions?<\/summary><p>Institution-related segmentation is available where supported by the underlying data.<\/p><\/details>\n        <details class=\"faq-item\"><summary>How frequently is student data updated?<\/summary><p>Student data is maintained as part of LakeB2B&#8217;s ongoing data maintenance and hygiene practices.<\/p><\/details>\n      <\/div>\n      <div class=\"faq-col\">\n        <h4>General<\/h4>\n        <details class=\"faq-item\"><summary>Can I request a free sample?<\/summary><p>Yes. Submit the form above and our team will follow up with a sample aligned to your audience.<\/p><\/details>\n        <details class=\"faq-item\"><summary>Can agencies use the data for client campaigns?<\/summary><p>Yes, agencies can build parent, student and custom audiences across multiple client accounts.<\/p><\/details>\n        <details class=\"faq-item\"><summary>Can the data support digital advertising?<\/summary><p>Yes, segments can be activated for paid media and programmatic advertising.<\/p><\/details>\n        <details class=\"faq-item\"><summary>Can LakeB2B enrich existing data?<\/summary><p>Yes, CRM enrichment is available for existing customer and prospect records.<\/p><\/details>\n        <details class=\"faq-item\"><summary>Can I request a custom audience?<\/summary><p>Yes, custom consumer audiences can be defined around your campaign requirements.<\/p><\/details>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<script>\n  \/\/ Student academic-stage stepper: click to reveal targeting detail\n  var stageData = {\n    hs: {\n      tag: 'High School',\n      copy: 'Early reach, before the decision is made. Geography and school-level targeting for awareness campaigns ahead of the college search and application season.'\n    },\n    ug: {\n      tag: 'Undergraduate',\n      copy: 'The core of the student database, segmented by year for recruitment, financial products and campus-focused offers.',\n      chips: ['Freshman', 'Sophomore', 'Junior', 'Senior']\n    },\n    cc: {\n      tag: 'Community College',\n      copy: 'Two-year and transfer-track students, segmented by geography and institution, built for regional and workforce-focused campaigns.'\n    },\n    grad: {\n      tag: 'Graduate',\n      copy: 'Advanced-degree students. A precise, high-intent audience for financial services, career-stage products and specialized recruitment.'\n    }\n  };\n  function renderStageDetail(key){\n    var d = stageData[key];\n    var panel = document.getElementById('stageDetail');\n    var chipsHtml = '';\n    if (d.chips) {\n      chipsHtml = '<div class=\"sub-chips\">' + d.chips.map(function(c){ return '<span>'+c+'<\/span>'; }).join('') + '<\/div>';\n    }\n    panel.innerHTML = '<span class=\"sd-tag\">' + d.tag + '<\/span><p class=\"sd-copy\">' + d.copy + '<\/p>' + chipsHtml;\n  }\n  document.querySelectorAll('#stageStepper .stepper-stage').forEach(function(btn){\n    btn.addEventListener('click', function(){\n      document.querySelectorAll('#stageStepper .stepper-stage').forEach(function(b){ b.classList.remove('active'); });\n      btn.classList.add('active');\n      renderStageDetail(btn.getAttribute('data-stage'));\n    });\n  });\n  renderStageDetail('ug');\n<\/script>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Parent &amp; Student Audience Data Reach More Parents. 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LakeB2B helps agencies and marketing teams build targeted B2C audiences using consumer data, audience attributes and segmentation designed around campaign requirements. 265M+ Consumer Records 9.3M+ Student Contacts &gt;415 Attributes +120 B2C Segments Get Your Free Sample See the available data&hellip; <a class=\"more-link\" href=\"https:\/\/realesta.co\/inprojects\/lbbnew\/parent-and-student-audience-data\">Continue reading <span class=\"screen-reader-text\">Parent and Student Audience Data<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-42987","page","type-page","status-publish","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Parent and Student Audience Data - LakeB2B<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Parent and Student Audience Data - LakeB2B\" \/>\n<meta property=\"og:description\" content=\"Parent &amp; Student Audience Data Reach More Parents. 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