{"id":43060,"date":"2026-09-08T14:10:44","date_gmt":"2026-09-08T14:10:44","guid":{"rendered":"https:\/\/realesta.co\/inprojects\/lbbnew\/?page_id=43060"},"modified":"2026-09-14T09:50:51","modified_gmt":"2026-09-14T09:50:51","slug":"people-api","status":"publish","type":"page","link":"https:\/\/realesta.co\/inprojects\/lbbnew\/people-api","title":{"rendered":"People API"},"content":{"rendered":"\n
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What is the People API?<\/div>\n\n\n\n

Get Accurate Contact Data, On Demand with LakeB2B People API<\/h2>\n\n\n\n

Built on a continuously updated contact intelligence layer that can be plugged directly into your CRM, sales and marketing platforms, LakeB2B\u2019s People API provides accurate and current professional information about the people you want to reach.<\/p>\n\n\n\n

No downloads. No stale contact records. Just relevant people data, available on demand and at scale.<\/p>\n\n\n\n

A People API is a live connection that returns structured, up-to-date professional data
about any person, on request and at scale.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n

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Why Switch From Traditional Databases<\/h2>\n\n\n\n
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Traditional Contact
Database<\/h3>\n
\n Buy<\/span>\n \u2192<\/span>\n Download<\/span>\n \u2192<\/span>\n Use<\/span>\n \u2192<\/span>\n Goes Stale<\/span>\n <\/div>\n

A one-time snapshot that starts decaying the moment you download it.<\/p>\n \n \n <\/div><\/div>\n \n

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LakeB2B
People API<\/h3>\n
\n Connect<\/span>\n \u2192<\/span>\n Enrich<\/span>\n \u2192<\/span>\n Refresh<\/span>\n \u2192<\/span>\n Repeat<\/span>\n <\/div>\n

A living connection that keeps your contact records current as people change roles, companies, responsibilities and professional profiles.<\/p>\n \n \n <\/div>\n <\/div>\n <\/div>\n\n\n\n

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740M+<\/h3>\n\n\n\n

Data Records<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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150M+<\/h3>\n\n\n\n

Company Profiles<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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30+<\/h3>\n\n\n\n

Industries Mapped<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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180+<\/h3>\n\n\n\n

Countries Covered<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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What’s Inside the Data:
Three Pillars Of Our People API <\/h2>\n
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01<\/div>\n
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Professional Profile & Identity<\/h3>\n

Details about who the person is, where they work, and their current professional position.<\/p>\n

\n \n \n <\/rect>\n <\/mask>\n \n <\/path>\n <\/g>\n<\/svg>Person Profile<\/span>\n\n\n\n \n <\/rect>\n <\/mask>\n \n <\/path>\n <\/g>\n<\/svg>Current Company<\/span>\n\n\n\n \n <\/rect>\n <\/mask>\n \n <\/path>\n <\/g>\n<\/svg>Job Title & Function<\/span>\n\n\n\n \n <\/rect>\n <\/mask>\n \n <\/path>\n <\/g>\n<\/svg>Seniority<\/span>\n\n\n\n \n <\/rect>\n <\/mask>\n \n <\/path>\n <\/g>\n<\/svg>Location<\/span>\n\n\n\n \n <\/rect>\n <\/mask>\n \n <\/path>\n <\/g>\n<\/svg>Employment Status<\/span>\n\n\n \n <\/rect>\n <\/mask>\n \n <\/path>\n <\/g>\n<\/svg>Professional Experience<\/span>\n<\/div>\n<\/div>\n <\/div>\n\n
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02<\/div>\n
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Career & Expertise Intelligence<\/h3>\n

Information that reveals what the person has done and the expertise they have developed throughout their career.<\/p>\n

\n\n \n \n <\/rect>\n <\/mask>\n \n <\/path>\n <\/g>\n<\/svg>Career History<\/span>\n\n\n\n \n <\/rect>\n <\/mask>\n \n <\/path>\n <\/g>\n<\/svg>Previous Roles<\/span>\n\n\n\n \n <\/rect>\n <\/mask>\n \n <\/path>\n <\/g>\n<\/svg>Previous Companies<\/span>\n\n\n\n\n \n <\/rect>\n <\/mask>\n \n <\/path>\n <\/g>\n<\/svg>Industry Experience<\/span>\n\n\n\n \n <\/rect>\n <\/mask>\n \n <\/path>\n <\/g>\n<\/svg>Technology Experience<\/span>\n\n\n\n \n <\/rect>\n <\/mask>\n \n <\/path>\n <\/g>\n<\/svg>Functional Expertise<\/span>\n\n\n\n \n <\/rect>\n <\/mask>\n \n <\/path>\n <\/g>\n<\/svg>Career Progression<\/span>\n\n\n<\/div>\n <\/div>\n <\/div>\n
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03<\/div>\n
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Role & Business Relevance<\/h3>\n

Insights that help identify the person’s relevance, authority and potential influence within a buying process.<\/p>\n

\n \n\n\n<\/rect>\n<\/mask>\n\n<\/path>\n<\/g>\n<\/svg>Decision-Making Authority<\/span>\n\n\n \n <\/rect>\n <\/mask>\n \n <\/path>\n <\/g>\n<\/svg>Purchase Influence<\/span>\n\n\n\n \n <\/rect>\n <\/mask>\n \n <\/path>\n <\/g>\n<\/svg>Technology Ownership<\/span>\n\n\n\n \n <\/rect>\n <\/mask>\n \n <\/path>\n <\/g>\n<\/svg>Business Responsibilities<\/span>\n\n\n\n \n <\/rect>\n <\/mask>\n \n <\/path>\n <\/g>\n<\/svg>Buying Experience<\/span>\n\n\n\n \n <\/rect>\n <\/mask>\n \n <\/path>\n <\/g>\n<\/svg>ICP Relevance<\/span>\n\n\n\n \n <\/rect>\n <\/mask>\n \n <\/path>\n <\/g>\n<\/svg>Professional Intent<\/span>\n\n\n\n<\/div>\n\n\n <\/div>\n <\/div>\n <\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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How LakeB2B People API Enrichment Works<\/h2>\n\n\n\n
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STEP 01<\/div>\n

Customer Sends Existing Contact Records<\/h3>\n