{"id":43357,"date":"2026-09-21T08:56:24","date_gmt":"2026-09-21T08:56:24","guid":{"rendered":"https:\/\/realesta.co\/inprojects\/lbbnew\/?page_id=43357"},"modified":"2026-10-21T11:39:23","modified_gmt":"2026-10-21T11:39:23","slug":"data-enrichment-2","status":"publish","type":"page","link":"https:\/\/realesta.co\/inprojects\/lbbnew\/data-enrichment-2","title":{"rendered":"Data Enrichment"},"content":{"rendered":"\n<div class=\"wp-block-group sec-80\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<style data-wp-block-html=\"css\">\n.ba{display:grid;grid-template-columns:1fr 66px 1fr;margin:32px 0 0}\n.ba__card{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:22px;box-shadow:var(--sh)}\n.ba__card--after{border-color:#D9C8F2;box-shadow:0 16px 38px rgba(109,8,190,.12)}\n.ba__label{font-size:.72rem;letter-spacing:.13em;text-transform:uppercase;font-weight:700;\n  color:var(--muted);margin-bottom:12px}\n.ba__card--after .ba__label{color:var(--purple)}\n.ba__row{display:flex;gap:10px;padding:7px 0;border-bottom:1px dashed var(--line);font-size:.86rem}\n.ba__row:last-child{border-bottom:0}\n.ba__row span:first-child{width:88px;flex:none;color:var(--muted);font-size:.76rem;padding-top:2px}\n.ba__row b{font-weight:600;color:var(--heading)}\n.gap{color:var(--red)}\n.new{color:var(--purple)}\n.ba__mid{display:grid;place-items:center;position:relative}\n.ba__mid::before{content:\"\";position:absolute;left:0;right:0;top:50%;height:2px;\n  background:linear-gradient(90deg,var(--line),var(--purple),var(--line))}\n.ba__chip{position:relative;background:var(--purple);color:#fff;font-size:.6rem;font-weight:700;\n  letter-spacing:.1em;text-transform:uppercase;padding:9px 7px;border-radius:99px;writing-mode:vertical-rl}\n\n@media (max-width: 991.98px){\n.ba{grid-template-columns:1fr;gap:14px}\n  .ba__mid::before{display:none}\n  .ba__chip{writing-mode:horizontal-tb;padding:8px 18px}}\n<\/style>\n\n<div class=\"row justify-content-center\">\n        <div class=\"col-lg-10\">\n    <h2 class=\"fs-40 fw-normal mb-3 lh-130 text-black text-center\">What We Can Add To Every Record<\/h2>\n    <p class=\"fs-18 fw-normal lh-150 text-black lh-150 text-center\">Start with one row from your CRM. Here is the same contact before and after, and then the full set of fields you can pick from.<\/p>\n<\/div><\/div>\n    <div class=\"ba\">\n      <div class=\"ba__card\">\n        <p class=\"ba__label\">Your record today<\/p>\n        <div class=\"ba__row\"><span>Name<\/span><b>M. Anderson<\/b><\/div>\n        <div class=\"ba__row\"><span>Title<\/span><b>Manager<\/b><\/div>\n        <div class=\"ba__row\"><span>Email<\/span><span class=\"gap\">bounced twice<\/span><\/div>\n        <div class=\"ba__row\"><span>Phone<\/span><span class=\"gap\">blank<\/span><\/div>\n        <div class=\"ba__row\"><span>Company<\/span><b>Adobe<\/b><\/div>\n        <div class=\"ba__row\"><span>Employees<\/span><span class=\"gap\">blank<\/span><\/div>\n        <div class=\"ba__row\"><span>Tech in use<\/span><span class=\"gap\">blank<\/span><\/div>\n      <\/div>\n      <div class=\"ba__mid\" aria-hidden=\"true\"><span class=\"ba__chip\">Enriched<\/span><\/div>\n      <div class=\"ba__card ba__card--after\">\n        <p class=\"ba__label\">After enrichment<\/p>\n        <div class=\"ba__row\"><span>Name<\/span><b>Michael Anderson<\/b><\/div>\n        <div class=\"ba__row\"><span>Title<\/span><b class=\"new\">Director, Marketing Ops<\/b><\/div>\n        <div class=\"ba__row\"><span>Email<\/span><b class=\"new\">m.anderson@adobe.com<\/b><\/div>\n        <div class=\"ba__row\"><span>Phone<\/span><b class=\"new\">+1 408 555 0142<\/b><\/div>\n        <div class=\"ba__row\"><span>Company<\/span><b>Adobe Inc.<\/b><\/div>\n        <div class=\"ba__row\"><span>Employees<\/span><b class=\"new\">10,001+<\/b><\/div>\n        <div class=\"ba__row\"><span>Tech in use<\/span><b class=\"new\">Marketo, Salesforce<\/b><\/div>\n      <\/div>\n    <\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group sec-80\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"sheet\">\n      <div class=\"sheet__bar\">\n        <b>The full record, filled in<\/b>\n        <em>Sample values shown for one contact<\/em>\n      <\/div>\n\n      <div class=\"sheet__grid\">\n        <div class=\"fgroup\">\n          <div class=\"fgroup__h\">\n            <span class=\"fico\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\"><path d=\"M4 5h16v14H4z\"><\/path><path d=\"M4 7l8 6 8-6\"><\/path><\/svg><\/span>\n            <b>Contact and reach<\/b>\n          <\/div>\n          <div class=\"frow\"><span>Business email<\/span><b>m.anderson@adobe.com<\/b><\/div>\n          <div class=\"frow\"><span>Direct dial<\/span><b>+1 408 555 0142<\/b><\/div>\n          <div class=\"frow\"><span>Mobile<\/span><b>+1 415 555 0198<\/b><\/div>\n          <div class=\"frow\"><span>LinkedIn<\/span><b>in\/manderson<\/b><\/div>\n          <div class=\"frow\"><span>Mailing address<\/span><b>345 Park Avenue, San Jose<\/b><\/div>\n          <div class=\"frow\"><span>Email status<\/span><b>Valid, checked 6 days ago<\/b><\/div>\n        <\/div>\n\n        <div class=\"fgroup\">\n          <div class=\"fgroup__h\">\n            <span class=\"fico\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\"><circle cx=\"9\" cy=\"8\" r=\"3.2\"><\/circle><path d=\"M3 20c0-3.3 2.7-6 6-6s6 2.7 6 6\"><\/path><path d=\"M17 9h4\"><\/path><path d=\"M17 13h4\"><\/path><\/svg><\/span>\n            <b>Person and role<\/b>\n          <\/div>\n          <div class=\"frow\"><span>Full name<\/span><b>Michael Anderson<\/b><\/div>\n          <div class=\"frow\"><span>Job title<\/span><b>Director, Marketing Operations<\/b><\/div>\n          <div class=\"frow\"><span>Seniority<\/span><b>Director<\/b><\/div>\n          <div class=\"frow\"><span>Department<\/span><b>Marketing<\/b><\/div>\n          <div class=\"frow\"><span>Job function<\/span><b>Marketing operations<\/b><\/div>\n          <div class=\"frow\"><span>Decision role<\/span><b>Evaluates and recommends<\/b><\/div>\n        <\/div>\n\n        <div class=\"fgroup\">\n          <div class=\"fgroup__h\">\n            <span class=\"fico\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\"><path d=\"M4 20V9l8-5 8 5v11\"><\/path><path d=\"M9 20v-6h6v6\"><\/path><\/svg><\/span>\n            <b>Company<\/b>\n          <\/div>\n          <div class=\"frow\"><span>Legal name<\/span><b>Adobe Inc.<\/b><\/div>\n          <div class=\"frow\"><span>Employees<\/span><b>10,001+<\/b><\/div>\n          <div class=\"frow\"><span>Revenue band<\/span><b>1B and above<\/b><\/div>\n          <div class=\"frow\"><span>Industry<\/span><b>Software<\/b><\/div>\n          <div class=\"frow\"><span>SIC and NAICS<\/span><b>7372 and 511210<\/b><\/div>\n          <div class=\"frow\"><span>Parent company<\/span><b>None, listed entity<\/b><\/div>\n        <\/div>\n\n        <div class=\"fgroup\">\n          <div class=\"fgroup__h\">\n            <span class=\"fico\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\"><circle cx=\"12\" cy=\"12\" r=\"9\"><\/circle><path d=\"M3 12h18\"><\/path><path d=\"M12 3c3 3.5 3 14.5 0 18\"><\/path><\/svg><\/span>\n            <b>Location<\/b>\n          <\/div>\n          <div class=\"frow\"><span>City<\/span><b>San Jose<\/b><\/div>\n          <div class=\"frow\"><span>State<\/span><b>California<\/b><\/div>\n          <div class=\"frow\"><span>Country<\/span><b>United States<\/b><\/div>\n          <div class=\"frow\"><span>ZIP or postcode<\/span><b>95110<\/b><\/div>\n          <div class=\"frow\"><span>Time zone<\/span><b>Pacific<\/b><\/div>\n          <div class=\"frow\"><span>Site type<\/span><b>Headquarters<\/b><\/div>\n        <\/div>\n\n        <div class=\"fgroup\">\n          <div class=\"fgroup__h\">\n            <span class=\"fico\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"12\" rx=\"2\"><\/rect><path d=\"M8 20h8\"><\/path><path d=\"M12 16v4\"><\/path><\/svg><\/span>\n            <b>Technology in use<\/b>\n          <\/div>\n          <div class=\"frow\"><span>CRM<\/span><b>Salesforce<\/b><\/div>\n          <div class=\"frow\"><span>Marketing tools<\/span><b>Marketo<\/b><\/div>\n          <div class=\"frow\"><span>Cloud<\/span><b>Amazon Web Services<\/b><\/div>\n          <div class=\"frow\"><span>Analytics<\/span><b>Adobe Analytics<\/b><\/div>\n          <div class=\"frow\"><span>Data platform<\/span><b>Snowflake<\/b><\/div>\n          <div class=\"frow\"><span>Categories<\/span><b>14 tools identified<\/b><\/div>\n        <\/div>\n\n        <div class=\"fgroup\">\n          <div class=\"fgroup__h\">\n            <span class=\"fico\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\"><path d=\"M12 21s-7-4.4-7-10a4 4 0 017-2.6A4 4 0 0119 11c0 5.6-7 10-7 10z\"><\/path><\/svg><\/span>\n            <b>Healthcare identifiers<\/b>\n          <\/div>\n          <div class=\"frow\"><span>NPI number<\/span><b>Individual and group<\/b><\/div>\n          <div class=\"frow\"><span>Specialty<\/span><b>Taxonomy code and name<\/b><\/div>\n          <div class=\"frow\"><span>Licence<\/span><b>State and number<\/b><\/div>\n          <div class=\"frow\"><span>Affiliation<\/span><b>Hospital or health system<\/b><\/div>\n          <div class=\"frow\"><span>Practice<\/span><b>Type and bed size<\/b><\/div>\n          <p class=\"fnote\">Applies to provider and payer records only.<\/p>\n        <\/div>\n      <\/div>\n\n      <div class=\"sheet__foot\">\n        You pick the groups you need. We fill those and leave the rest of your record untouched.\n      <\/div>\n    <\/div>\n<script>\n(function () {\n  var mq = matchMedia('(max-width: 991.98px)');\n  var groups = document.querySelectorAll('.sheet .fgroup');\n\n  groups.forEach(function (g) {\n    g.querySelector('.fgroup__h').addEventListener('click', function () {\n      if (mq.matches) g.classList.toggle('is-open');\n    });\n  });\n\n  groups[0].classList.add('is-open');\n})();\n<\/script>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group sec-80 bg-skyblue-gradient\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"row justify-content-center\">\n               <div class=\"col-lg-9\">\n            <h2 class=\"fs-40 fw-normal mb-30  lh-130 text-black text-center\">A List Ages. A Connection Does Not.<\/h2>\n            <p class=\"fs-18 fw-normal lh-150 text-black mb-5 text-center\">Buying more names does not fix the names you have. It adds duplicates and starts a fresh decay clock next to the records it was meant to replace. Enrichment repairs what you own, then keeps repairing it.<\/p>\n        <\/div><\/div>\n            <div class=\"row\">\n               <div class=\"col-lg-6 d-flex\">\n                  <div class=\"border-7445F7 cp-50 br-15 bg-glass-1 flex-1 mb-4\">\n                     <h3 class=\"fs-30 fw-bold text-black text-capitalize mb-4\">Buying another list<\/h3>\n                     <div class=\"d-flex flex-wrap align-items-center gap-2 mb-4\">\n                     <span class=\"bg-F0F0F0 br-30 px-3 py-1 text-black fs-16\">Buy<\/span>\n                     <span class=\"fs-16 text-black fw-bold\">\u2192<\/span>\n                     <span class=\"bg-F0F0F0 br-30 px-3 py-1 text-black fs-16\"> Import<\/span>\n                     <span class=\"fs-16 text-black fw-bold\">\u2192<\/span>\n                     <span class=\"bg-F0F0F0 br-30 px-3 py-1 text-black fs-16\">Deduplicate<\/span>\n                     <span class=\"fs-16 text-black fw-bold\">\u2192<\/span>\n                     <span class=\"bg-F0F0F0 br-30 px-3 py-1 text-black fs-16\">Goes stale<\/span>\n                      <\/div>\n                     <p class=\"fs-16 fw-normal lh-150 mb-3 text-black\">A snapshot that starts ageing the day it lands, and leaves your old records exactly as broken as they were.<\/p>\n                     \n                 \n                  <\/div><\/div>\n               \n               <div class=\"col-lg-6 d-flex\">\n                  <div class=\"border-7445F7 cp-50 br-15 bg-7445F7 flex-1 mb-4\">\n                     <h3 class=\"fs-30 fw-bold text-white text-capitalize mb-4\">Enriching what you own<\/h3>\n                     <div class=\"d-flex flex-wrap align-items-center gap-2 mb-4\">\n                     <span class=\"bg-4B22BE br-30 px-3 py-1 text-white fs-16\">Match<\/span>\n                     <span class=\"fs-16 text-white fw-bold\">\u2192<\/span>\n                     <span class=\"bg-4B22BE br-30 px-3 py-1 text-white fs-16\">Clean<\/span>\n                     <span class=\"fs-16 text-white fw-bold\">\u2192<\/span>\n                     <span class=\"bg-4B22BE br-30 px-3 py-1 text-white fs-16\">Add<\/span>\n                     <span class=\"fs-16 text-white fw-bold\">\u2192<\/span>\n                     <span class=\"bg-4B22BE br-30 px-3 py-1 text-white fs-16\">Refresh<\/span>\n                      <\/div>\n                     <p class=\"fs-16 fw-normal lh-150 mb-3 text-white\">One set of records that stays yours and stays current, updated as people change roles, companies and tools.<\/p>\n                     \n                 \n                  <\/div>\n               <\/div>\n            <\/div>\n            <div class=\"sec-40\">\n               <div class=\"row\">\n                  <div class=\"col-lg-3 col-6 col-sm-6 col-md-6\">\n                     <div class=\"border-ri-000 pl-30 text-center\">\n                     <h3 class=\"fs-40 fw-bold mb-1 text-black\">740M+<\/h3>\n                     <p class=\"fs-16 fw-normal text-black\">Data records<\/p>\n                  <\/div>\n                  <\/div>\n                  <div class=\"col-lg-3 col-6 col-sm-6 col-md-6\">\n                     <div class=\"border-ri-000 pl-30 text-center\">\n                     <h3 class=\"fs-40 fw-bold mb-1 text-black\">150M+<\/h3>\n                     <p class=\"fs-16 fw-normal text-black\">Company profiles<\/p>\n                  <\/div>\n                  <\/div>\n                  <div class=\"col-lg-3 col-6 col-sm-6 col-md-6\">\n                     <div class=\"border-ri-000 pl-30 text-center\">\n                     <h3 class=\"fs-40 fw-bold mb-1 text-black\">30+<\/h3>\n                     <p class=\"fs-16 fw-normal text-black\">Industries mapped<\/p>\n                  <\/div>\n                  <\/div>\n                  <div class=\"col-lg-3 col-6 col-sm-6 col-md-6\">\n                     <div class=\"pl-30 text-center\">\n                     <h3 class=\"fs-40 fw-bold mb-1 text-black\">180+<\/h3>\n                     <p class=\"fs-16 fw-normal text-black\">Countries covered<\/p>\n                  <\/div>\n                  <\/div>\n               <\/div>\n               <p class=\"text-black text-center fs-18 fw-normal mt-4\">Coverage of the LakeB2B people and company database.<\/p>\n            <\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group sec-80\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading fs-40 fw-normal mb-50 lh-130 text-black text-center\">How It Works<\/h2>\n\n\n\n<div class=\"row\">\n      <div class=\"col-lg-4 d-flex\">\n       <div class=\"cp-30 border-DFD8EE br-15 flex-1 mb-3 flex-1\">\n         <div class=\"mb-3 color-6C6C6C fs-12 fw-semibold text-uppercase lh-150\">STEP 01<\/div>\n         <h3 class=\"fs-24 fw-bold lh-150 mb-4 text-black\">You share your records<\/h3>\n        <p class=\"fs-16 fw-normal lh-150 text-black\">A file, an export, or a direct connection to your CRM. Partial rows are fine. A name and a company is usually enough to start.<\/p>\n\n\n    <\/div>\n <\/div>\n\n <div class=\"col-lg-4 d-flex\">\n       <div class=\"cp-30 border-DFD8EE br-15 flex-1 mb-3 flex-1\">\n         <div class=\"mb-3 color-6C6C6C fs-12 fw-semibold text-uppercase lh-150\">STEP 02<\/div>\n         <h3 class=\"fs-24 fw-bold lh-150 mb-4 text-black\">We match, clean and add<\/h3>\n         <p class=\"fs-16 fw-normal lh-150 text-black\">Every row is matched against our people and company database. Duplicates and typos go. Missing fields get filled. Anything we cannot verify is flagged rather than guessed.<\/p>\n    <\/div>\n <\/div>\n\n <div class=\"col-lg-4 d-flex\">\n       <div class=\"cp-30 border-DFD8EE br-15 flex-1 mb-3 flex-1\">\n         <div class=\"mb-3 color-6C6C6C fs-12 fw-semibold text-uppercase lh-150\">STEP 03<\/div>\n         <h3 class=\"fs-24 fw-bold lh-150 mb-4 text-black\">You get them back, and we keep going<\/h3>\n         <p class=\"fs-16 fw-normal lh-150 text-black\">Enriched rows return in your format, with a match confidence on each one. Then pick a refresh cycle, monthly or quarterly, and it repeats without you asking.<\/p>\n    <\/div>\n <\/div>\n\n         <\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group sec-80 bg-darkblue-gradient\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"row \">\n        <div class=\"col-lg-9\">\n    <h2 class=\"fs-40 fw-normal mb-5 lh-130 text-white\">It All Comes Back To One Thing. The Record Is Current.<\/h2>\n<\/div><\/div>\n    <div class=\"row\">\n        <div class=\"col-lg-3 d-flex\">\n            <div class=\"cp-30 flex-1 border-1-fff-4 mb-4 br-15\">\n      <h3 class=\"fs-24 fw-bold lh-150 mb-4 text-white\">Emails land<\/h3>\n      <p class=\"fs-16 fw-normal lh-150 text-white\">Bad addresses hurt more than one wasted send. Enough of them and your whole domain suffers.<\/p>\n  <\/div><\/div>\n      <div class=\"col-lg-3 d-flex\">\n        <div class=\"cp-30 flex-1 border-1-fff-4 mb-4 br-15\">\n      <h3 class=\"fs-24 fw-bold lh-150 mb-4 text-white\">Segments hold up<\/h3>\n      <p class=\"fs-16 fw-normal lh-150 text-white\">You cannot split a list by industry or company size when half those fields are empty.<\/p>\n  <\/div><\/div>\n      <div class=\"col-lg-3 d-flex\">\n        <div class=\"cp-30 flex-1 border-1-fff-4 mb-4 br-15\">\n      <h3 class=\"fs-24 fw-bold lh-150 mb-4 text-white\">Scoring works<\/h3>\n      <p class=\"fs-16 fw-normal lh-150 text-white\">A model with blank inputs quietly ranks good accounts as cold. Fill the gaps and it starts pointing the right way.<\/p>\n  <\/div><\/div>\n      <div class=\"col-lg-3 d-flex\">\n        <div class=\"cp-30 flex-1 border-1-fff-4 mb-4 br-15\">\n      <h3 class=\"fs-24 fw-bold lh-150 mb-4 text-white\">Reps sell<\/h3>\n      <p class=\"fs-16 fw-normal lh-150 text-white\">Looking up a title before every call is data work. Put it in the record once and give the hours back.<\/p>\n  <\/div><\/div>\n    <\/div>\n    <div class=\"cp-40 br-15 border-1-fff-4\">\n      <h3 class=\"text-white fs-18 fst-italic lh-150 mb-3 fw-normal\">&#8220;LakeB2B helped us achieve better segmentation, which in turn improved personalization and higher email deliverability. It simply meant enhanced ROI for every campaign.&#8221;<\/h3>\n      <p class=\"fs-16 fw-bold lh-150 text-white mb-3\">Glen McCullum, Head of Marketing<\/p>\n      \n      <!-- <a class=\"arrow-link\" href=\"https:\/\/www.lakeb2b.com\/pdf\/Aviation-Sector.pdf\">Read the case<\/a> -->\n    <\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group sec-80\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"row justify-content-center\">\n        <div class=\"col-lg-9\">\n    <h2 class=\"fs-40 fw-normal mb-5 lh-130 text-black\">Frequently Asked Questions<\/h2>\n    <div class=\"faq\">\n\n\n  <div class=\"faq-item is-open\">\n    <button class=\"faq-head\" type=\"button\" aria-expanded=\"true\">\n      <span class=\"fs-18 fw-normal lh-150 text-capitalize fw-semibold\">Q1. What is data enrichment?<\/span>\n    <\/button>\n    <div class=\"faq-body\">\n      <div>\n        <p class=\"fs-16 fw-normal lh-150 text-black\">Data enrichment adds verified information to the contact and account records you already hold. Blanks get filled, wrong values get corrected, duplicates get merged, and the result goes back into your CRM or marketing platform.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"faq-item\">\n    <button class=\"faq-head\" type=\"button\" aria-expanded=\"false\">\n      <span class=\"fs-18 fw-normal lh-150 text-capitalize fw-semibold\">Q2. How is enrichment different from data cleansing?<\/span>\n    <\/button>\n    <div class=\"faq-body\">\n      <div>\n        <p class=\"fs-16 fw-normal lh-150 text-black\">Cleansing works on the data you have by fixing formatting, removing duplicates and correcting errors. Enrichment brings in information from outside your database to fill what is missing. Clean first, then enrich.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"faq-item\">\n    <button class=\"faq-head\" type=\"button\" aria-expanded=\"false\">\n      <span class=\"fs-18 fw-normal lh-150 text-capitalize fw-semibold\">Q3. How do you check accuracy?<\/span>\n    <\/button>\n    <div class=\"faq-body\">\n      <div>\n        <p class=\"fs-16 fw-normal lh-150 text-black\">Records are validated against several sources and contact fields are checked before delivery. Every enriched field carries a confidence marker, and values that cannot be confirmed are returned as unverified.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"faq-item\">\n    <button class=\"faq-head\" type=\"button\" aria-expanded=\"false\">\n      <span class=\"fs-18 fw-normal lh-150 text-capitalize fw-semibold\">Q4. How often should records be refreshed?<\/span>\n    <\/button>\n    <div class=\"faq-body\">\n      <div>\n        <p class=\"fs-16 fw-normal lh-150 text-black\">Continuously rather than once a year. Most teams use a quarterly refresh for the full database and a monthly refresh for the segments they are actively working.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"faq-item\">\n    <button class=\"faq-head\" type=\"button\" aria-expanded=\"false\">\n      <span class=\"fs-18 fw-normal lh-150 text-capitalize fw-semibold\">Q5. Is the data compliant?<\/span>\n    <\/button>\n    <div class=\"faq-body\">\n      <div>\n        <p class=\"fs-16 fw-normal lh-150 text-black\">Processing follows GDPR and CCPA requirements with careful handling for healthcare records. Opt out requests are honoured and a data processing agreement can be signed.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"faq-item\">\n    <button class=\"faq-head\" type=\"button\" aria-expanded=\"false\">\n      <span class=\"fs-18 fw-normal lh-150 text-capitalize fw-semibold\">Q6. Can I test it first?<\/span>\n    <\/button>\n    <div class=\"faq-body\">\n      <div>\n        <p class=\"fs-16 fw-normal lh-150 text-black\">Yes. Send up to 100 records and LakeB2B will enrich them and return the file so you can judge match rate. No card or contract required.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"faq-item\">\n    <button class=\"faq-head\" type=\"button\" aria-expanded=\"false\">\n      <span class=\"fs-18 fw-normal lh-150 text-capitalize fw-semibold\">Q7. Do you connect to our CRM?<\/span>\n    <\/button>\n    <div class=\"faq-body\">\n      <div>\n        <p class=\"fs-16 fw-normal lh-150 text-black\">File exchange works for a single cleanup. An API or direct connection works for regular refreshes into platforms such as Salesforce and HubSpot, with field mapping agreed up front.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/div>\n\n\n  <\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group bg-night-reverse sec-80\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"row align-items-center\">\n         <div class=\"col-lg-7\">\n            <h2 class=\"fs-60 fw-bold lh-110 text-capitalize text-white\">Test It On Data You Already Know.<\/h2>\n<p class=\"fs-18 fw-normal lh-150 text-white mb-3\">Send 100 records. We will enrich them and give them straight back, so you can judge the match rate yourself before anyone talks about budget.<\/p>\n            <div class=\"mt-50 mb-50\">\n               <a href=\"https:\/\/www.lakeb2b.com\/contact-us\" class=\"primary-button\">Get Started Now<\/a>\n            <\/div>\n         <\/div>\n         <div class=\"col-lg-5\">\n            <div class=\"footet-img-sec\">\n            <img decoding=\"async\" src=\"https:\/\/realesta.co\/inprojects\/lbbnew\/wp-content\/uploads\/2026\/09\/footer-img.webp\" class=\"\" alt=\"LakeB2B\">\n         <\/div>\n         <\/div>\n      <\/div>\n\n\n\n<div class=\"row mt-50 mb-50\">\n         <div class=\"col-lg-4 d-flex\">\n            <a href=\"https:\/\/www.lakeb2b.com\/free-sample-request\"><div class=\"bg-bluedark cp-30 br-15 flex-1 mb-3\">\n               <div class=\"d-flex align-items-start gap-4\">\n               <div class=\"bg-svg\">\n                     <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" fill=\"none\">\n  <mask id=\"mask0_11524_712\" style=\"mask-type:alpha\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"28\" height=\"28\">\n    <rect width=\"28\" height=\"28\" fill=\"#6D08BE\"><\/rect>\n  <\/mask>\n  <g mask=\"url(#mask0_11524_712)\">\n    <path d=\"M14 24.5C11.0639 24.5 8.57986 24.0479 6.54792 23.1437C4.51597 22.2396 3.5 21.1361 3.5 19.8333V8.16667C3.5 6.88333 4.52569 5.78472 6.57708 4.87083C8.62847 3.95694 11.1028 3.5 14 3.5C16.8972 3.5 19.3715 3.95694 21.4229 4.87083C23.4743 5.78472 24.5 6.88333 24.5 8.16667V19.8333C24.5 21.1361 23.484 22.2396 21.4521 23.1437C19.4201 24.0479 16.9361 24.5 14 24.5ZM14 10.5292C15.7306 10.5292 17.4708 10.2812 19.2208 9.78542C20.9708 9.28958 21.9528 8.75972 22.1667 8.19583C21.9528 7.63194 20.9757 7.09722 19.2354 6.59167C17.4951 6.08611 15.75 5.83333 14 5.83333C12.2306 5.83333 10.4951 6.08125 8.79375 6.57708C7.09236 7.07292 6.10556 7.6125 5.83333 8.19583C6.10556 8.77917 7.09236 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<\/div>\n            <\/div>\n            <\/div><\/a>\n         <\/div>\n         <div class=\"col-lg-4 d-flex\">\n            <a href=\"https:\/\/www.lakeb2b.com\/talk-to-an-expert\"><div class=\"bg-bluedark cp-30 br-15 flex-1 mb-3\">\n               <div class=\"d-flex align-items-start gap-4\">\n               <div class=\"bg-svg\">\n                     <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" fill=\"none\">\n  <mask id=\"mask0_11524_721\" style=\"mask-type:alpha\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"28\" height=\"28\">\n    <rect width=\"28\" height=\"28\" fill=\"#D9D9D9\"><\/rect>\n  <\/mask>\n  <g mask=\"url(#mask0_11524_721)\">\n    <path d=\"M23.275 24.5C20.8444 24.5 18.4431 23.9701 16.0708 22.9104C13.6986 21.8507 11.5403 20.3486 9.59583 18.4042C7.65139 16.4597 6.14931 14.3014 5.08958 11.9292C4.02986 9.55694 3.5 7.15556 3.5 4.725C3.5 4.375 3.61667 4.08333 3.85 3.85C4.08333 3.61667 4.375 3.5 4.725 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18.9875L17.4708 20.9417Z\" fill=\"#6D08BE\"><\/path>\n  <\/g>\n<\/svg>\n                  <\/div>\n               \n               <div class=\"common-card-cnt\">\n               <h3 class=\"fs-20 fw-bold lh-150 text-white\">Book a Strategy Call<\/h3>\n               <p class=\"fs-16 lh-150 mb-0 fw-normal text-white\">30-min consultation with healthcare growth experts<\/p>\n            <\/div><\/div>\n            <\/div><\/a>\n         <\/div>\n         <div class=\"col-lg-4 d-flex\">\n            <a href=\"https:\/\/www.lakeb2b.com\/contact-us\"><div class=\"bg-bluedark cp-30 br-15 flex-1 mb-3\">\n               <div class=\"d-flex align-items-start gap-4\">\n               <div class=\"bg-svg\">\n                     <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"28\" height=\"28\" viewBox=\"0 0 28 28\" fill=\"none\">\n  <mask id=\"mask0_11524_730\" style=\"mask-type:alpha\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"28\" height=\"28\">\n    <rect width=\"28\" 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<\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What We Can Add To Every Record Start with one row from your CRM. 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Anderson TitleManager Emailbounced twice Phoneblank CompanyAdobe Employeesblank Tech in useblank Enriched After enrichment NameMichael Anderson TitleDirector, Marketing Ops&hellip; <a class=\"more-link\" href=\"https:\/\/realesta.co\/inprojects\/lbbnew\/data-enrichment-2\">Continue reading <span class=\"screen-reader-text\">Data Enrichment<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/api-banner-template.php","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-43357","page","type-page","status-publish","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Enrichment - LakeB2B<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data Enrichment - LakeB2B\" \/>\n<meta property=\"og:description\" content=\"What We Can Add To Every Record Start with one row from your CRM. 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