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Bringing Workplace Information to Employees Through Voice: The AskAlexa Awareness Campaign

An internal Alexa-powered solution that simplifies access to workplace information through natural voice interactions. Designed to enhance employee experience with intuitive technology and engaging campaign communication.

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Overview

An introduction

Large enterprises often struggle with information accessibility. Employees spend significant time searching through multiple systems, internal portals, policy documents, and knowledge repositories to find answers to routine workplace questions.

To simplify information access across its campus, Amazon introduced AskAlexa — an innovative voice-enabled solution powered by Alexa technology. Strategically placed Alexa kiosks allowed employees to instantly access information related to HR policies, workplace procedures, facilities, employee services, and company culture through simple voice interactions.

Our team was engaged to develop the campaign concept, communication strategy, and creative design system that would drive awareness, adoption, and engagement among employees.

An introduction

The Challenge

While the technology itself offered a powerful employee experience, success depended on employee adoption.

The key challenges included:

• Introducing a completely new workplace interaction model.
• Educating employees on the capabilities of AskAlexa.
• Encouraging employees to change existing information-seeking behaviors.
• Creating excitement and curiosity around voice-enabled workplace assistance.
• Ensuring consistent communication across multiple campus locations.

The campaign needed to transform AskAlexa from a new technology deployment into a trusted everyday workplace tool.

Objectives

What the new digital presence needed to achieve from day one.

Increase Awareness

Ensure employees understood what AskAlexa was, where kiosks were located, and how they could benefit from using the service.

Drive Adoption

Encourage employees to actively engage with AskAlexa for everyday workplace questions.

Simplify Learning

Demonstrate common use cases through clear and intuitive communication

Create Consistent Brand Experience

Build a recognizable campaign identity that aligned with Amazon’s culture of innovation and employee-centric experiences.

Our Approach

An introduction

Campaign Concept Development

We developed a campaign strategy centered around one simple idea:

“Just Ask.”

The concept positioned AskAlexa as the fastest and easiest way to get workplace information without navigating multiple systems or documents.

The campaign messaging focused on:

• Instant answers
• Workplace convenience
• Voice-first interaction
• Time savings
• Employee empowerment

Creative Experience Design

We created a visual identity that made the AskAlexa experience approachable, modern, and highly visible across the campus environment.

Key design elements included:

Voice-wave inspired visual language

Conversational messaging

Human-centered illustrations

Intuitive question-and-answer formats

Clear kiosk wayfinding elements

Consistent visual hierarchy for quick comprehension

Multi-Channel Communication Assets

To maximize reach and engagement, we designed a comprehensive suite of campaign materials.

Environmental Branding

• Kiosk graphics
• Campus signage
• Directional wayfinding assets
• Elevator branding
• Floor decals
• Common-area displays

Digital Communication

• Internal email campaigns
• Intranet banners
• Digital display screens
• Employee portal graphics
• Awareness animations

Employee Engagement Assets

• Quick-start guides
• FAQ cards
• Desk collateral
• Launch event materials
• Informational posters

Use Cases

Sample Employee Use Cases Highlighted

The campaign showcased practical scenarios employees could immediately relate to:

HR & Benefits

How do I update my benefits?

Where can I find parental leave information?

How do I access payroll support?

Workplace Services

Where is the nearest conference room?

How do I request facility support?

What amenities are available on campus?

Employee Resources

How do I submit an IT request?

Where can I find onboarding resources?

What learning programs are available?

Company Culture

What employee groups can I join?

What upcoming events are happening on campus?

Creative Strategy Highlights

Make Technology Feel Human

The campaign emphasized conversation rather than technology, helping employees feel comfortable interacting with voice-enabled kiosks.

Reduce Learning Barriers

Simple prompts and real-world examples demonstrated how employees could immediately benefit from AskAlexa.

Create Visibility Across the Campus

High-impact environmental branding ensured employees encountered the campaign throughout their daily workplace journey.

Reinforce Everyday Utility

Messaging focused on practical workplace questions rather than technical features, helping employees understand the value from day one.

Outcome

The AskAlexa campaign successfully established awareness around the new workplace information platform and helped position voice-enabled assistance as an accessible, everyday employee resource.

The creative ecosystem provided employees with clear guidance on:

• What AskAlexa is
• How it works
• Where to find it
• When to use it
• How it simplifies workplace interactions

By combining strategic messaging, intuitive creative design, and a comprehensive communication framework, the campaign transformed a technology deployment into a highly visible employee experience initiative.

Services Delivered

Strategy

• Campaign Concept Development
• Messaging Framework
• Employee Adoption Strategy
• Communication Planning

Creative

• Campaign Identity Design
• Visual Language Development
• Environmental Branding
• Digital Creative Design
• Employee Engagement Assets

Experience Design

• Information Architecture
• User Journey Communication
• Wayfinding Design
• Workplace Experience Touchpoints

Ready to Bring Your Next Big Idea to Life?

Great brands are built through strategy, creativity, and purposeful execution. We craft digital experiences and marketing that connect with audiences and drive results.

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