{"id":10917,"date":"2024-08-12T04:49:29","date_gmt":"2024-08-12T04:49:29","guid":{"rendered":"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/?post_type=case_study&#038;p=10917"},"modified":"2024-08-28T12:15:41","modified_gmt":"2024-08-28T12:15:41","slug":"fleet-management-software-provider","status":"publish","type":"case_studies","link":"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/case-studies\/fleet-management-software-provider\/","title":{"rendered":"Fleet Management Software Provider"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column section-padding is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column all-section-content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h4 class=\"wp-block-heading ind-name\">Industry: Fleet Management Software<\/h4>\n\n\n\n<h4 class=\"wp-block-heading ind-name\">Location: Knoxville, Tennessee, USA<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Challenge: The client wanted to generate leads and provide product &amp; brand awareness<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Solution: Multi-channel campaign outreach to generate awareness and ensure reach across various geo-locations.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">About the client<\/h4>\n\n\n\n<p>The client creates next-gen technology to improve the profitability of carriers through edge computing telematics, Ai powered video safety solutions, and Live Supply Chain visibility. Their patented fuel optimization services create drastically lower operating expenses by filling empty miles and lowering the cost of fuel.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Challenges:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The client was unable to generate quality leads.<\/li>\n\n\n\n<li>Their data repository was outdated and was barely giving them any results.<\/li>\n\n\n\n<li>They were unable to expand their reach as they had limited insights into new geo-locations they can reach out to.<\/li>\n\n\n\n<li>The customer communication was limited to sales, but the client was looking to share product insights with clients and prospects and boost brand awareness.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">The Solution:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To gain in-depth insights into the current strengths, challenges, opportunities, and threats, we met with the senior leadership team and one of the client\u2019s top customers.<\/li>\n\n\n\n<li>This was followed by a data cleansing and data enrichment exercise. The ratio was outdated data was above 80%.<\/li>\n\n\n\n<li>Data enrichment included optimizing their data repository for geo-specific data, behavioral insights, and profile-based data of Fleet Managers, Fleet Directors, Truck Drivers, and Safety Compliance Managers.<\/li>\n\n\n\n<li>Multi-channel campaigns with hyper-personalized content through different templates &amp; attractive subject lines were created to ensure optimal engagement, reach, and awareness.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">The Results:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The campaigns were phased-out based on the new geo-locations added to the data repository.<\/li>\n\n\n\n<li>The click-through rate was 10.35% and the click-through open rate was 83.33%.<\/li>\n\n\n\n<li>11 high propensity leads received from the very first campaign.<\/li>\n\n\n\n<li>The lead quality was remarkable and the campaign engagement was nothing like what they had experienced previously.<\/li>\n\n\n\n<li>Initially, the client had planned a 3-month engagement but considering how the campaigns helped them boost awareness and increased engagement, the client has extended the campaigns to 9 months additionally.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Client Testimonial:<\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.spanglobalservices.com\/assets\/img\/green-quote.png\" alt=\"Quote\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Considering how niche our offering is, we were doubtful about any traction from a digital outreach. Creating brand awareness and garnering the right clients were our top concerns. With Span Global Services we\u2019ve been able to achieve good results from the very first campaign. We have now planned a year-long engagement with some really innovative strategies planned by the experts at Span Global Services. We are very happy with the results and are totally geared for the journey ahead.<\/h5>\n\n\n\n<p>&#8211; Joseph Lawrence, Senior Marketing Manager<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"p-4 rounded border dark-green-bg catagories-list text-white text-center\"> <h4 class=\"title text-white\">Solution Advantage<\/h4> <p class=\"mb-0 text-white\"> ROI Advantage <\/p> <h4 class=\"title text-white\">20X<\/h4> <p class=\"mb-0 text-white\"> Increase in Campaign Engagement <\/p> <h4 class=\"title text-white\">22%<\/h4> <p class=\"mb-0 text-white\"> Decrease in Campaign Spend <\/p> <h4 class=\"title text-white\">38%<\/h4> <p class=\"mb-0 text-white\"> Increase in Lead Ratio <\/p> <h4 class=\"title text-white\">28%<\/h4>  <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":12723,"template":"","class_list":["post-10917","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fleet Management Software Provider - Span GLobal Services<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fleet Management Software Provider - Span GLobal Services\" \/>\n<meta property=\"og:description\" content=\"Industry: Fleet Management Software Location: Knoxville, Tennessee, USA Challenge: The client wanted to generate leads and provide product &amp; brand awareness Solution: Multi-channel campaign outreach to generate awareness and ensure reach across various geo-locations. About the client The client creates next-gen technology to improve the profitability of carriers through edge computing telematics, Ai powered video&hellip; Continue reading Fleet Management Software Provider\" \/>\n<meta property=\"og:url\" content=\"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/case-studies\/fleet-management-software-provider\/\" \/>\n<meta property=\"og:site_name\" content=\"Span GLobal Services\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-28T12:15:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/wp-content\/uploads\/2024\/08\/Span-thumbnails-How-a-leading-us-based.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"159\" \/>\n\t<meta property=\"og:image:height\" content=\"214\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/case-studies\/fleet-management-software-provider\/\",\"url\":\"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/case-studies\/fleet-management-software-provider\/\",\"name\":\"Fleet Management Software Provider - Span GLobal Services\",\"isPartOf\":{\"@id\":\"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/case-studies\/fleet-management-software-provider\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/case-studies\/fleet-management-software-provider\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/wp-content\/uploads\/2024\/08\/Span-thumbnails-How-a-leading-us-based.jpg\",\"datePublished\":\"2024-08-12T04:49:29+00:00\",\"dateModified\":\"2024-08-28T12:15:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/case-studies\/fleet-management-software-provider\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/case-studies\/fleet-management-software-provider\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/case-studies\/fleet-management-software-provider\/#primaryimage\",\"url\":\"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/wp-content\/uploads\/2024\/08\/Span-thumbnails-How-a-leading-us-based.jpg\",\"contentUrl\":\"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/wp-content\/uploads\/2024\/08\/Span-thumbnails-How-a-leading-us-based.jpg\",\"width\":159,\"height\":214},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/case-studies\/fleet-management-software-provider\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fleet Management Software Provider\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/#website\",\"url\":\"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/\",\"name\":\"Span GLobal Services\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fleet Management Software Provider - Span GLobal Services","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Fleet Management Software Provider - Span GLobal Services","og_description":"Industry: Fleet Management Software Location: Knoxville, Tennessee, USA Challenge: The client wanted to generate leads and provide product &amp; brand awareness Solution: Multi-channel campaign outreach to generate awareness and ensure reach across various geo-locations. 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