{"id":10997,"date":"2024-08-13T08:21:19","date_gmt":"2024-08-13T08:21:19","guid":{"rendered":"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/?post_type=case_studies&#038;p=10997"},"modified":"2024-08-13T08:35:32","modified_gmt":"2024-08-13T08:35:32","slug":"brand-positioning-for-aviation-industry","status":"publish","type":"case_studies","link":"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/case-studies\/brand-positioning-for-aviation-industry\/","title":{"rendered":"Brand Positioning For Aviation Industry"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column section-padding is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column all-section-content is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h5 class=\"wp-block-heading ind-name\"><strong>Industry:<\/strong> Airlines<\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Location:<\/strong> Oklahoma, United States<\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Challenge:<\/strong> Elevating brand value and increasing sales<\/h5>\n\n\n\n<h4 class=\"wp-block-heading\">About the client<\/h4>\n\n\n\n<p>The client is a top manufacturer for the airline industry. However, the client is not as recognized as their competitors, despite the world-class solutions they offer their clients.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Challenges<\/h4>\n\n\n\n<p>As a world leader in the designing and manufacturing regional jets, the client is still behind its competitors in terms of perception.<\/p>\n\n\n\n<p>The client appointed Span Global to change the brand&#8217;s lack of awareness and elevate the brand to one of the most admired brands in the commercial aviation sector.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Solution<\/h4>\n\n\n\n<p>After consulting with the client, Span Global realized that the client had a completely different take on achieving sustainable profitability for its customers.<\/p>\n\n\n\n<p>They believed that the only way to achieve sustainable profitability is by matching aircraft capacity to market demand more accurately.<\/p>\n\n\n\n<p>With a much lower budget than its competitors, we realized that it would be challenging for the client to focus on their aircraft&#8217;s specific features like fuel burn and low emissions, unlike their competitors.<\/p>\n\n\n\n<p>After a detailed study of the client&#8217;s key challenges, our experts recommended that it be more feasible for the client to focus on the challenges customers face and sell solutions that achieve profitability.<\/p>\n\n\n\n<p>To reflect its audiences&#8217; mind-set, we created a new personality for the brand based on personas such as The Warrior, Aircraft Legend, Runway Spartan, and Aerial Dominator.<\/p>\n\n\n\n<p>These personas were not only flattering to the audiences but also captured a lot of attention and curiosity. The company&#8217;s CEO immediately launched aircraft with the new personas, which instantly created more sales opportunities.<\/p>\n\n\n\n<p><strong>Objectives of the Campaign:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase website traffic by over 100%<\/li>\n\n\n\n<li>Enhance digital marketing opportunities<\/li>\n\n\n\n<li>Boost sales by 150%<\/li>\n<\/ul>\n\n\n\n<p><strong>Target Audience<\/strong><\/p>\n\n\n\n<p>Key-Decision makers of 40 airlines across 35 countries<br>Channels Used:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Print and online display<\/li>\n\n\n\n<li>Launce and streamed a live track on social media<\/li>\n\n\n\n<li>New Website<\/li>\n\n\n\n<li>Social media communications<\/li>\n\n\n\n<li>Customer events and Brochures<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Results<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>150% increase in website traffic<\/li>\n\n\n\n<li>85% increase in new visitors to the website<\/li>\n\n\n\n<li>Boosted sales by 175%<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"63\" height=\"46\" src=\"https:\/\/realesta.co\/inprojects\/spanglobal-wp\/wp-content\/uploads\/2024\/08\/green-quote.png\" alt=\"\" class=\"wp-image-10936\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Span Global Services clearly understood our organizations&#8217; unique personality and delivered a remarkable expression of it.<\/h5>\n\n\n\n<p>Tim Delanie, CEO<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column sticky-bar is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div class=\"p-4 rounded border dark-green-bg catagories-list text-white text-center\"> \n\t<h4 class=\"text-white\">Global Marketing Services <\/h4> \n<h4 class=\"mb-0 title text-white\">150%<\/h4> \n\t<p class=\"text-white\"> Jump in website traffic<\/p> \n\t<h4 class=\"mb-0 title text-white\">175%<\/h4> \n\t<p class=\"text-white\">Boost in sales <\/p> \n\t\n\n\t\n\t\n <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":11000,"template":"","class_list":["post-10997","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aviation competitive industry - Span Global Services<\/title>\n<meta name=\"description\" content=\"Learn how we enabled an Oklahoma based airline industry manufacturer to elevate its brand positioning. 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