Data Is the New Oil

For the past few centuries, oil was considered to be the most valuable resource, without which the industrial economy would...

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Top 5 Trends for Email Marketing in 2019

If you have been involved in email marketing for years, and feel that there are no newer aspects to cover,...

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Data Reseller – What You Need to Be One and Why the Scope is Sky-Rocketing

Today, companies from all spheres of business generate tidal amounts of data during the course of their interactions with their...

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The Role of Custom Data in Penetrating Highly Niche Markets

Reaching a niche target audience requires niche marketing efforts. When it comes to customer and lead data, the one-size-fits-all approach...

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Five Pitfalls You Must Avoid to Make Your B2B Email Marketing campaign successful

The marketing of a product or a service by an organization to another organization is a completely different ball game....

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Total Addressable Market (TAM) – And why it matters?

Very content with your fair-share of business, earning a good deal of repeat business, running campaigns that are driving noticeable...

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Make Your Brand Findable. Use Social Media Marketing Strategically

As marketers, you expect virality, high traffic, likes, shares and inclusion in all the chatter that takes place in our...

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Get Impressive Email Open Rates with these 8 Strategies

There are so many aspects of digital marketing that a marketer can use today. The marketing efforts could be planned...

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Connect With Decision Makers Relevantly to Improve Healthcare Marketing ROI

The healthcare industry includes different institutions and medical professionals ranging from hospitals, community health centers, dentists and doctors, diagnostic centers,...

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