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Growth hack to marketers - Surviving the impact of COVID-19 and growing post COVID-19

We all know the impact COVID-19 is having on our communities, marketers too have their own challenges if they are...

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Time To Play Your Best Marketing Move Amidst The COVID-19 Distress

It’s incredibly challenging to market anything during the most devastating times of the century, perhaps. The situation is getting out...

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How Marketers Can Handle Event Cancellations Amidst Coronavirus Fears

In the past couple of months, the COVID-19 outbreak has left the entire world breaking into a sweat. While events...

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The Value of Email Marketing in the current Social Media Uprising!

Today we have billions of people hovering over multiple social media platforms. For some, Facebook, Instagram, and Twitter are still...

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A Comprehensive Guide to B2B2C Marketing

It is common knowledge that most companies either sell to other business enterprises (B2B) or to end consumers (B2C). What...

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Data Cleansing vs. Data Enrichment: Know the Difference!

You must have noticed that at times a carefully-crafted campaign that tested well with a sample audience fails to attract...

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10 Reasons Why We Love Data

Successful businesses have always relied on some form of data since time immemorial through manual methods. Today, raw data is...

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Here’s Why There is No Substitute for Good Data

Increased proliferation of technology across devices and people has exposed previously unseen business models, new marketing strategies and markets, and...

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Refreshing Your Data: Why Is It Important?

We live in an era where data technologies are at the core of marketing strategies. Be it the key source...

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