How Data Segmentation Betters Your Lists’ Odds against “Inactive” Users

  The constant movement of B2B professionals from field to field, and company to company makes it close to impossible...

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Expert Speak: How Does Email Appending Exactly Work

  It is a question so frequently asked, and yet so misinterpreted. So, how does email appending work? Let’s clear this once...

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3 Digital Marketing Benchmarks from 2017 that Will Grow This Year

    In the last few years, content has evolved from being just a digital marketing support tool to become...

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This is the One Template that Will Solve All Your Company Profiling Worries in 2018

  Only your customers should talk about you. Otherwise, your marketing will not work in 2018.   Achieving great marketing...

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10 Brilliant Avenues to Leverage Your Healthcare List for Better RoI

  77% of all healthcare enquiries begin at a search engine. 72% of all internet users have checked for health...

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Tick off these 6 Points before 25th May for Complete GDPR Compliance

Your appointment with GDPR is just a month away. While there are many who have promised “guaranteed" GDPR compliance, there...

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Ensure Your B2B Data Appending Includes Decay Protection!

When you discover that the company you’ve dialed closed two years back, you know that your contact is outdated. When your team...

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The essentials for B2B Marketers: Tactics to handle pre and post GDPR challenges

  As businesses gear up to set the global standards for responsible marketing in the European Union, B2B marketers set...

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The Game of Funnel: Reach the next level of success with account based marketing (ABM)

ABM: A Throwback in 60’s   “Don’t count the people you reach; reach the people that count.” – David Ogilvy ABM...

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