CLIENT
The client is one of the largest supermarket chains in Australia. They have over 100 stores across Australia and over 30,000 employees.
CHALLENGES
- Lack of Quality data and integration
- Increasing engagement rates and customer acquisition
- Improving email personalization and brand awareness
RESULTS
- Triggered email campaigns generated 25% of e-mail driven revenue
- The retail giant was able to achieve 33% of e-mail driven website visits
- Generated 35% of e-mail driven revenue
- 81% share of voice compared to direct competitor
