Industries Healthcare

Launch healthcare & physician persona focused lead generation

Inject Physician Lead Data to Your Healthcare Marketing Plan and Gain Buy-Ins at Speed

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Target medical equipment, healthcare technology and pharma distribution channels

Grasp the Preferences, Needs, Demands, and Buying Concerns of Physician or Hospital Contacts

The world of healthcare has changed leaps and bounds since the last decade, but particular dynamics have remained the same; the lagging sales cycles, elusive gatekeepers, slow adoption of emerging technologies, growing cost-consciousness, irrelevant leads, you name it. Yet, the competition in healthcare is still hot as ever. So if you’re circling a similar territory, don’t!Now optimize campaign efficiency using the power of value selling and sweep the boards to get the green signals across your TAM. Drive improved sales appointments, and quality leads for desirable ROIs.

Start thinking like a decision-maker by asking questions like:

  • Can I get a psychographic overview of ready-to-convert medical & Pharma buyers across locations?
  • How can I synchronize the workflows of my marketing and sales team for holistic Physician persona targeting?
  • Can I gain insights into the product selection procedure used across healthcare institutions?
  • How can I find and target the key influencers in my TAM of healthcare, pharma or medical supplies decision makers?
  • What are the best ways to combine outbound and inbound tactics in healthcare marketing for result-driven targeting?

Keeping up with the ever-evolving healthcare landscape has never been a walk in the park. With our unique, cutting-edge solutions, however, you can take the first step towards action-oriented campaigning.

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Common Healthcare Industry Bottlenecks You Should Address Today

Wondering how best to overcome such challenges? Speak to our healthcare marketing specialists today.

Increasing consumerization of healthcare causing a diversification of the core audience and their expectations.

Optimizing the customer experience across touchpoints using a diverse marketing mix.

Gaining the nod of approval for medical equipment and device by providing quality clinical evidence and data.

Actively positioning brand on the customer radar for improved lead conversions and loyalty.

Continually changing customer expectations regarding product experiences and cost factors.

Boosting digital networking opportunities regardless of the geography, demographic, or size of the business prospect.

Healthcare marketing is going social and mobile. Still stuck on the traditional marketing means? Experience disruptive growth using new-age, digital solutions.

Adding influencer and physician outreach programs to your marketing kitty can drive favorable prospect engagement metrics. After all, Physician Preference Items (PPIs) usually trigger the innovation and adoption of emerging tech. In fact, since the healthcare industry is highly regulated, peer recommendations often become the gospel truth and influence purchase decisions.

So start by prioritizing ideal accounts you’d like to do business with. Then, execute sharp social campaigns using diverse segmentation across data like:

  • Full Name
  • Company
  • First Name
  • State
  • Country
  • NAICS Code
  • Contact Title
  • Web Address
  • Phone Number
  • FAX Number
  • LinkedIn Address
  • ZIP Code
  • Employee Size
  • Geographical Location

Our highly accurate, intent-heavy customer database will prove resourceful to align the functions of your sales rep and marketing teams, and nurture a warm lead towards closing the deal. Done right, precision targeting using a segmented approach will help you deliver consistent brand experience and maximize favorable ROIs.

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Transform Marketing to Healthcare Decision Makers Backed by Disruptive Digital Strategies

Begin successful prospecting by mapping your TAM in-depth and streamlining marketing messages to first woo the healthcare buyers and then sweep the buy-in.

Here’s a peek at your core demographics:

  • Value Analysis Committee (VAC)
  • Procurement officers
  • Hospital administers
  • Independent medical professionals
  • Surgeons
  • Technology Assessment Teams
  • Hospital Equipment Buyers
  • Pain Management Experts
  • Heads of Public Health Departments
  • Nursing Home Administrator
  • Directors of Diagnostic Centers

With the pandemic curbing the face-to-face connections, relying on virtual media is the way to go. Countless healthcare brands have already tasted explosive success by deploying AR in marketing and sales, augmenting the product experience manifold.

Now, since more and more B2B customers in healthcare are thirsting for B2C experience, leveraging demographic data and combining appropriate digital remedies can help you deliver even better outcomes. So, why take the traditional route? Harness a slew of disruptive solutions from LakeB2B and roll out hyper-personal target programs today.

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Ace the Triple AIM to captivate the most conversion-ready leads. Make a great case for care, health, and cost to gain the leadership buy-in.

Move Beyond Feature Selling. Convert Captivate Potential Leads by Creating Valuable Propositions.

Today, the key players in healthcare influencing buying decisions aren’t individual physicians but cost-driven administrators and data-driven committees composed of various stakeholders. That’s why if you’re still selling the same old way, you’re only inviting dwindling margins, frustrated sales personnel, and dissatisfied customers. The modern-day buyer only budges for the modern-day tactics.

With LakeB2B’s 360-degree digital solutioning, you can easily defend your value against the most stubborn of accounts. Establish a strong presence across multiple digital touchpoints and distribution mediums to gain that influencer buy-in readily.

Engaging decision-making committees only requires a single click. Connect now!

Reimagine the funnel experience for core buyers at every connect & experience 2x growth

Not aligning healthcare marketing to sales? You’re essentially putting your “golden goose” to rest.

Achieving better marketing and sales alignment in healthcare means achieving faster revenue growth and higher profitability.

Use our accurate, data-driven capabilities to ensure the following:

  • Execute highly immersive content to hook the audience and book direct meetings
  • Provide intent-rich, action-oriented prospect data for efficient sales operations
  • Help sales reps build stronger rapport with influencers by providing exclusive intel

Since field-based operations are now eating dust, aligning sales and marketing tactics can help mitigate informational gaps and avoid frequent funnel churn. With LakeB2B’s basket of niche solutions, now book pre-qualified sales appointments and position your brand meaningfully for double the reach.

Sell Smarter, Not Harder. Enjoy Explosive Outreach Using Cross-Channel Campaigning

Glean the ever-evolving healthcare trends and market dynamics to never miss out on a sales opportunity

Understand the inner workings of a clinician or admin-led selection committee across microsegments and verticals.

Maximize your product value by influencing medical chiefs and core decision-makers 2x faster.

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With comprehensive, hawk-eyed TAM knowledge, gain the nod of approval
from VACs et al. faster.

With Precise, Account-Based Intelligence, Ace Healthcare Campaigning Like Never Before

Gain a holistic, 360-degree TAM understanding to identify and geo-target primary influencers in healthcare.

Engage prospects meaningfully across multiple touchpoints using cross-channel optimization for cross-selling and up-selling.

Take the account-driven approach to reach core customer personas on a personal level, and craft compelling propositions.

Leverage 24×7 digital marketing support to strategize and execute successful campaigns in real-time across multi-channels.

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Aviation Manufacturer Bags $550K with Custom-Built Targeted Dataset

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Some of our Popular Email and Mailing Lists
for Healthcare Include:

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Trusted by over 4,000 clients worldwide

"We've managed to fly at a greater altitude with LakeB2B as our data partner. They provided us with highly classified information that none of the top vendors could provide. We've seen a whopping 7X increase in our ROI this quarter. Their custom-built contact database offerings are a must try for all premium enterprises."

Industry: Aviation manufacturing
Location: Kansas, USA

"Hello; my name is Pat Crowley and I am the owner of Educational Concepts in Medicine, a company that develops continuing medical education [CME] programs for physicians and other healthcare providers."

Industry: LakeB2B
Name: Patrick

"It’s always a pleasure to say nice things about those whom we choose as tactical partners, and LakeB2B is certainly a partner on whom we have come to rely for sound advice and outstanding execution."

Industry: LakeB2B
Name: Patrick

"ECM has developed an interactive CME program about multiple myeloma. Although we had some limited ability to generate an audience, we needed to reach many more physicians practicing hematology/oncology."

Industry: LakeB2B
Name: Patrick

"When we discussed our challenges with the team at LakeB2B, they understood our needs and asked the right questions about the goals our educational activity were designed to achieve."

Industry: LakeB2B
Name: Patrick

"The team set about defining the audience parameters; recommending a contact schedule; suggesting copy improvements and other tips and techniques that maximized ‘click-throughs’; and providing test mailings gratis."

Industry: LakeB2B
Name: Patrick

"When we discussed our challenges with the team at LakeB2B, they understood our needs and asked the right questions about the goals our educational activity were designed to achieve."

Industry: LakeB2B
Name: Patrick

"We are glad to have LakeB2B as a tactical partner and recommend their services to other organizations who need to reach these medical professionals."

Industry: LakeB2B
Name: Patrick

"Hi LakeB2B team,

Happy 2023!!!

All the customer experience was so good. We are reaching the leads and everything seems good.

Thanks for everything
Dhanna"

Industry: LakeB2B
Name: Dhanna

"The list was pretty accurate with a rate of 93.5% I was happy with the size of it 12,500 contacts. And it was put together fairly quickly."

Industry: LakeB2B
Name: John

"Sure, I'd be happy to. My experience was very positive. I was very impressed with the process and the workflow, and your service would be very valuable as a tool for researchers, contract research organizations."

Industry: LakeB2B
Name: Thomas

"Hi Stacy,

LakeB2B is a highly reliable data company. Their HCP database if of high quality, meaning that their leads are verified, opted in, and compliant with each market’s regulations. Moreover, our account manager (Victor) is extremely quick, which is fundamental to our business, and he always goes one step further to make sure our needs are fulfilled, and that we are hitting the right audience in a cost-efficient manner. Highly recommended.

Marta D. Demand Generation Director."

Industry: LakeB2B
Name: Anthony

"Hi Shane,

We continue to have good experiences with your team. I have not received any feedback on the quality of the list, but as they say, no news is good news.

Thanks,
Jorge"

Industry: LakeB2B
Name: Jorge

"Hi Victor,

It was a pleasure working with you and Janet as well. Your email came at the perfect time, as I have received the latest performance read on the test file your organization provided in January.

At this time, the test file has yet to perform, so we are not able to reorder the data from your organization at this time. However, I will continue to monitor its performance. If the file shows performance at a later date, I will reach out to you at that time.

Thank you for your email and again for the opportunity to test your data.

Best regards,
Gilbert"

Industry: LakeB2B
Name: Gilbert

"Our partnership with LakeB2B has been very valuable. The data has been very clean and we have experienced higher email deliverability rates. We have been able to refine our purchases using specific criteria and geography. Not only is the pricing competitive but we have been able to consolidate our list purchases to fewer vendors, which has given us more buying power. The customer service is excellent."

Industry: LakeB2B
Name: Jennifer

"Hey Stacy,

Thanks, I’ve been very happy with the list.

Best regards,
Jean-Paul"

Industry: LakeB2B
Name: Jean

"Thanks Shane.

Overall it was good service. We got the results quickly and communication was timely. I just wish that there was contact info on more of the licensed therapists. But I have no specific complaints or concerns.

Thanks!"

Industry: LakeB2B
Name: Laura

"Hi Sam,

Thank you for your follow-up! Yes, I recall the list you provided for us and it was very helpful. We do not have any needs for a list at this time, since that was for a particular client project. We will reach out again once we do!

Kind regards,
Sarah"

Industry: LakeB2B
Name: Sarah

"The support team was responsive and updated my list at no cost."

Industry: LakeB2B
Name: Orrin

"I’d likely recommend using LakeB2B if I were in the market to buy a contact list for a variety of industries, but my personal preference would always be to do different marketing activities that would create organic and up-to-date contacts, like inbound marketing campaigns, re-marketing advertisements, and market-research targeted list augmentation. However, given the constraints I fully believe LakeB2B offered the best product in the market at the most reasonable price for what the company was willing to try doing."

Industry: LakeB2B
Name: Andrew

"Very satisfied. Michael Murphy was a pleasure to work with when we were in the process of finalizing the list -- super knowledgeable and helpful."

Industry: LakeB2B
Name: Laura

"Satisfied; need to coordinate efforts so as not to repeatedly contact me over the same question, already answered."

Industry: LakeB2B
Name: Joe

"I am really satisfied cause you guys delivered what you promised and everything went smooth."

Industry: Span Global Services
Name: Keith

"the service has been supportive and welcomed"

Industry: LakeB2B
Name: Mark

"Very satisfied with the list and would purchase another list again. Not interested in having the company send any future mailings."

Industry: LakeB2B
Name: Eric

"Very satisfied. Thank you!"

Industry: Span Global Services
Name: Andrea

"You are nice to work with. I face communication barriers with other vendors whereas with your company it is very easy to communicate."

Industry: Span Global Services
Name: Kristen

"I experienced a few bounces, but I'm okay with it. Overall, it was a positive experience. I did encounter some hiccups with the file delivery due to confusion regarding payment status. In summary, I would rate Sales and Delivery as 8 out of 10, and Customer Service as 9 out of 10."

Industry: LakeB2B
Name: Keelyn

"I was able to get a comprehensive provider list with a very quick turnaround. This was a quick process with minimal headaches and I wouldn't hesitate to work with Span Global Services again."

Industry: Span Global Services
Name: Bob

"I am satisfied with the emails and other data fields but the numbers were not correct."

Industry: Span Global Services
Name: Dominic

"I´m satisfied. In the beginning, like 20% of the list was not usable, but my agent sent me more in exchange for those that were not good."

Industry: Span Global Services
Name: Angel

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