LakeB2B Resellers Unsubscribe Process Local and International Law

Email Regulations and The Unsubscribe Process – Local and International Laws In email marketing, you need to have a quick and easy opt-out option for your unsubscribe process. As marketing campaigns are sent worldwide, it is important to consider international laws and regulation prevalent in specific countries. Here is ready reckoner you can use to find some of the email regulations and the unsubscribe process applicable in the U.S. and specific guidelines in countries such as UK, the European Union, Canada, Australia, New Zealand and Japan.Please note that you have to consult your company’s legal department to be aware of specific regulations applicable in countries you plan to send your email campaign.