B2B Event Marketing Tactics Workbook

B2B event marketing comes in different avatars, from tradeshows, conferences, productlaunches, user meetings and now in the virtual world, it includes webinars and online networking sessions. The advantage of B2B event marketing includes:

• The opportunity to achieve marketing objectives and generate leads and revenues, within a short period of time.
• It is one the best platforms to know more about your prospects and target market.
• It is one of the easier ways of capturing data and qualified leads.
• It provides an avenue to have personal interaction and real conversations with prospects.