Data is definitely one of the most strategic assets for the Telecommunication Service Providers today. With the growth of smart phones and mobile internet, telecommunication companies today have access to unprecedented amounts of data sources including – customer profiles, device data, network data, customer usage patterns, location data, applications downloaded, clickstream data etc. Telecom Service Providers are increasingly starting to adopt data licensing solutions to turn their data-sets into valuable business insights.
Telecom operators across the globe witness challenges relating to data quality & data management to reduce revenue leakage and process failures. The problem gets accentuated with stiff competition, frequent induction of offers by service providers, regulatory institutions in different countries for the telecom industry, and advancement of technology. Reconciliation of unified information from different sources for any further future reference still remains a biggest challenge, that may lead to inferior customer services, lower employee productivity, lost sales opportunities and increased marketing costs.
