Importance Of Email Verification Validation

Almost all marketers feel that one of the most common reasons for low response rate for their data driven campaigns, is the quality of the data. Since data forms a critical resource for any organization, the quality of the same influences various business decisions. Even though, often misinterpreted to mean the same, data validation & verification are two different data quality tools that serve to keep the data lists healthy.
Data Validation
A process largely automated, data validation analyzes the pattern of data input. For e.g. an email would be validated with this pattern abcde@fghij.com or a date 25/05/2012 though the correct date is 25/06/2012. In which case, data users must understand that data validation might not address all potential errors.