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How Lake B2B ensured Hiring Success for a Healthcare Staffing Agency with Hyper-Personalized Email Campaigns

25% Increase In Product Demo Enquires And Appointment-Setting Sign-Ups.
15% Increase In New Account Supported By Tele-calling, Follow-up Emails And Drip Email Campaigns.
Industry : :Medical Device Manufacturing
Location : San Fransisco, the USA
Challenge : Pitching offers and appointment settings for demos to niche doctor groups located in the USA
Solutions : Lake B2B’s human-verified database that powered intent marketing solutions for pin-point conversions

MEET THE CLIENT

The client company is a team of dedicated Healthcare Professionals that are focused on hiring highly qualified internationally educated healthcare professionals and getting them placed at their client healthcare facilities across the U.S. to fill critical staffing needs. The focus is to provide a unique combination of clinical and cultural transition training as well as personalized, ongoing support to ensure a successful placement of all healthcare professionals. It is one of the best firms for international healthcare professionals and U.S. healthcare facilities to reach their career and staffing goals.

THE CHALLENGE

  • The client was struggling to recruit qualified nurse practitioners & registered nurses to fill open positions at hospitals and healthcare facilities.
  • They were looking to hire fresh candidates who were not currently employed by the agency
  • The client was unable to find the right candidates based on their specifications with other vendors.
  • The previous campaign outreach they conducted had not worked out well and the profiles they received were not in line with their requirement.
  • The goal of the campaign was to generate interest in the agency’s job opportunities and encourage potential candidates to apply.

THE SOLUTION

  • We segmented data of nurse practitioners and registered nurses across USA.
  • The core objective was to increase branding, encourage potential candidates to apply, and increase job opportunities.
  • We provided 210,898 contact details of nurse practitioners & registered nurses across USA.
  • The campaigns were hyper-personalized keeping in mind the behavioral triggers of the prospect persona. The email subject line included the recipient’s name and the email content was tailored keeping in mind the location and job experience of the recipient.
  • The client’s brand value was highlighted throughout the content to ensure candidates see value in building a long-term relationship with the client.

THE RESULT

The email campaigns generated 25% revenue.

The average open rate increased to 28% and the average clickthrough rate increased to 12%.

The client received 2,052 job applications through the hyper-personalized email campaign.

Out of all the applicants, 750 were qualified candidates who met the client’s job requirements.

The hyper-personalized emails helped to pique the applicants’ interest in the job opportunities available and the client was able to fill several open nursing positions at various other hospitals and healthcare facilities.

The client is very happy with the campaign response and is looking to have a long-term engagement of email campaigns coupled with mobile outreach in the future campaigns.

“Through this engagement with Lake B2B we have been able to find 750 candidates and several other candidates who are a perfect fit for our nursing positions. We have had a tremendous response; this is way more than what we were expecting. The email campaigns are a huge success and we are very keen on continuing our engagement on a long-term basis and also looking at tapping other channels including mobile. We highly recommend Lake B2B’s data offerings and campaign services.”

– Clint Mayor, AVP Marketing

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