Healthcare GTM Webinar: 2025 Strategies for Growth
Gain exclusive access to a value-packed webinar featuring Charles Berry-Naini and Michael Murphy — two seasoned experts with decades of combined experience diving deep into real-world challenges and winning playbooks for go-to-market (GTM) success in the healthcare industry.
With rising regulatory pressures, changing patient expectations, and the evolution of digital channels, small to mid-sized healthcare businesses are rethinking their marketing and sales strategies. This webinar sheds light on what’s working in 2025 and how AI, compliance, and personalization are redefining the healthcare landscape.
What You’ll Learn:
- How to craft a compliant and conversion-ready healthcare GTM strategy
- Key pain points faced by SMBs in healthcare, and how to solve them
- Using AI and intent signals to decode prospect behavior
- Multi-channel execution: Email, social (LinkedIn, X/Twitter), direct mail, and more
- How to align targeting with HIPAA and GDPR
- Tips for measuring ROI and marketing effectiveness
“The future of healthcare marketing is about reaching the right person, at the right time, through the right channel — compliantly and intelligently.” – Charles Berry-Naini, Webinar Speaker
Why GTM Strategy Matters Now More Than Ever
According to recent research from McKinsey, healthcare organizations that use AI to personalize engagement see a 2x lift in ROI. Meanwhile, Deloitte’s 2025 Outlook emphasizes compliance, engagement, and digital maturity as core GTM success pillars.
LakeB2B has helped dozens of healthcare clients navigate these very issues through precise ICP targeting, regulatory guidance, and personalized marketing execution.
Speakers:
Charles Berry
VP, Healthcare Strategy, LakeB2B
Mike Murphy
Sr. Marketing Advisor, HealthTech GTM Programs
Together, Charles and Michael bring decades of combined experience helping SMBs, clinics, pharma brands, and HealthTech companies with scalable, compliant marketing strategies.
See How It Works: Real-World Proof
LakeB2B’s expertise in healthcare GTM is proven by real outcomes:
Case Study: Diagnostic Lab Chain Grows Response Rate by 3X
LakeB2B delivered a full-funnel GTM strategy for a diagnostic lab targeting hospital procurement managers. Through intent-based targeting, email nurture workflows, and compliant data practices, engagement jumped 3X in just 8 weeks. Read Case Study
Whitepaper: Digital Transformation in Healthcare Marketing (need Healthcare Whitepaper to be hyperlink)
Download our in-depth whitepaper on how healthcare organizations are adapting to a digital-first, privacy-conscious world while improving patient engagement. Download Whitepaper
Testimonial:
Watch the Full Webinar Recording
The video is available upon form submission. Enter your details to gain instant access to exclusive content, tools, and frameworks shared by Charles & Michael.
Frequently Asked Questions
Yes. While the primary focus is on the US, the strategies are HIPAA and GDPR aligned, making them relevant globally..
Yes, upon registering, you’ll receive access to the slide deck and a GTM strategy checklist.
Healthcare marketers, product managers, GTM strategists, digital marketing leads, and SMB founders in healthcare.