THE CURRENT LANDSCAPE OF HEALTHCARE MARKETING

As the healthcare industry evolves, there are many organizational improvements and revamping of marketing strategies to reect such change. The current landscape of healthcare marketing presents a shift along various dimensions such as cost consciousness, decision making and purchasing power, decision criteria, source of information, the role of sales reps, the use of technology, metrics to measure clinical performance, payment models
and care delivery. As healthcare marketers you need to keep up with changes in the industry. To help you understand your target
market better, let’s delve into each dimension in detail…