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  Total Addressable Market

Total Addressable Market & How it can Scale your Revenue Potential

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TAM Analysis – How to Calculate Total Addressable Market?

Total Addressable Market (TAM) refers to the total market demand for a product or service. The TAM analysis helps to identify the maximum revenue potential of the specific offering across a particular market segment. It helps companies to align & prioritise their product & marketing strategy based on the market potential. It is calculated by arriving at the Average revenue per user (ARPU) multiplied by the number of potential customers across a specific market segment. Additionally when the TAM score is assessed alongside intent data, it helps you identify high value targets based on their purchase traits & behaviour patterns.

Here’s how it can boost your sales & marketing efficiency to a whole new level

  • Customer Segmentation
  • Personalize Communication
  • Minimize Costs, Optimize Results
  • Develop a Result-focused Marketing Strategy
  • Increase Sales Efficiency
  • Amplify Results with Account – Based Marketing

Assess

Evaluate your Profit Potential

Analyse

Forecast Revenue Goals

Align

Take the Proactive Approach to Success

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We Are Here to Scale Your Growth

You have the best offering across the industry but haven’t been able to scale You’ve been sharing multi-channel campaigns on a regularly basis But not receiving any leads or engagement from your efforts You know there is something amiss but can’t seem to figure it out.

We would gauge the addressable market and help you pull out the best customers for you. With TAM you track the increased ROI, engagement and bring in traffic to your website. With us, you get 100% from all your campaigns.

Identify Right Target Market to Maximize Revenue Potential

Identify Target

Know who your right customers are & target them.

Assess Scope

Find out all the sources that can help you filter out potential customers.

Align Strategy

Track customer behaviour and plan strategies based on proper stats.

Execute Plan

Organize campaigns and target customers in all possible platforms.

Scale Growth

Campaigns will add potential customers, increase ROI & engagement.

WE CAN HELP…

LakeB2B has been enabling top fortunes companies amplify their growth with a robust TAM Analysis

We can show you how.

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