ACCOUNT-BASED MARKETING

Account Based Marketing is the next level of marketing. Fine-tuned a lot more than conventional marketing techniques do, Account Based Marketing heralds the dawn of a new breed of marketers who take their work seriously.

Introduction

For generations, marketers have been used to generic and automated work flows. However, such marketing brings inherent hindrances in
connecting with clients. The world of marketing has to keep pace with the changing face of client needs. Connecting with consumers today – be it in the B2C or B2B arena – has become a challenge. This has happened due to the overuse of traditional methods of communication. Take for example the humble email. A marketing research report has pegged the penetration of SPAM email at 44 billion for a day. That is a staggering number to say the least……….