Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

Laser-Target Ready-to-Buy Audiences with Ease

Discover the potential of Active Audience Targeting and supercharge your marketing strategies with data-driven solutions designed to help you connect with the most active and ready-to-engage audiences.

Enhance Your Marketing Precision

As not every prospect in your Total-Available-Market (TAM) has an immediate buying need, the Active Audience Targeting Solution helps you understand and target them effectively. It equips marketers with the tools to personalize and enhance their marketing efforts in an era where the spray-and-pray approach no longer works. Target the right audience at the right time and make every interaction count.

Personalize Your Engagements with Active Prospects through Timely Micro Campaigns

Identify when your audience is most active, whether it’s today, next month, or in the future, and connect with them on a personal level

Segment your audience by the most active time of day, day of the week, preferred device, channel, and intent signals

Create meaningful micro campaigns specifically tailored to the ready-to-buy audience you’ve identified based on historical engagement patterns

Personalize Your Engagements with Active Prospects through Timely Micro Campaigns
Make Informed Marketing Decisions and Stay Ahead of Market Trends

Make Informed Marketing Decisions and Stay Ahead of Market Trends

Leverage accurate data insights to qualify and prioritize audiences, resulting in higher ROI and reduced time-to-conversion.

Utilize our customizable and segmented audience database to identify key prospects and capitalize on emerging trends.

Harness the Power of Real-time Information for Effective Targeting

Monitor engagement patterns and tailor your communication to drive conversions effectively

Utilize data from various sources to refine your audience targeting strategy to always connect with the right prospects

Harness the Power of Real-time Information for Effective Targeting
Elevate Your Marketing Success and Maximize your Return on Investment

Elevate Your Marketing Success and Maximize your Return on Investment

Utilize advanced predictive analytics to forecast future engagement and buying behaviors based on most accurate data to maximize your marketing efforts

Make sure every marketing dollar is spent where it matters most by focusing your marketing resources on audiences with the highest likelihood of conversion

Aviation Manufacturer Bags $550K with Custom-Built Targeted Dataset

Read casestudy >

Eliminate guesswork. Connect with ready-to-engage audience with Active Audience Targeting

Trusted by over 4,000 clients worldwide

"We've managed to fly at a greater altitude with LakeB2B as our data partner. They provided us with highly classified information that none of the top vendors could provide. We've seen a whopping 7X increase in our ROI this quarter. Their custom-built contact database offerings are a must try for all premium enterprises."

Industry: Aviation manufacturing
Location: Kansas, USA

Experience more
from LakeB2B

Frequently asked questions

Active Audience Targeting acknowledges that not all prospects have an immediate buying need. It equips marketers with tools to personalize and enhance marketing efforts. It helps you target prospects effectively by understanding their engagement patterns.

Absolutely! Active Audience Targeting allows you to identify when your audience is most active, segment them by key factors like time of day, device, and intent signals, and create micro campaigns specifically tailored to engage ready-to-buy prospects personally.

You can leverage accurate data insights from Active Audience Targeting to qualify and prioritize audiences. This results in a higher return on investment (ROI) and a reduced time-to-conversion. It helps you make data-driven decisions that improve the effectiveness of your marketing campaigns.

Yes, Active Audience Targeting incorporates advanced predictive analytics based on accurate data to forecast future engagement and buying behaviors. This ensures that your marketing efforts are maximized by focusing on audiences with the highest likelihood of conversion.

Ready to get started?

Contact LakeB2B today and discover how our data-driven solutions can make a difference for your business.