CLIENT
Founded in 2005, the client is a technology company based out of New York. They provide financial tools and enterprise applications to global businesses.
CHALLENGES
- Building brand value and gaining exposure for the company
- Utilizing the public image of the CEO to promote the business directly
- Platform to address consumer concerns before they incite backlash and cost the company millions of dollars in product missteps or ineffective marketing strategies
- Nurturing the company culture and creating a medium for two-way communication
- Creating an emotional relationship and trust with customers
RESULTS
- 72% increase in Twitter followers from 2019
- Added 300,000+ followers on Facebook
- More than 2.1 million followers on Instagram from just 20,000 followers in 2019
