How Lake B2B’s Premium Data Enrichment Services Boosted a Prominent Financial IT Solutions Enterprise’s Engagement-to-Conversion Ratio by Approximately 500%

Lake B2B’s Solutions to Boost Email Deliverability, Engagement, and Campaign Returns by Engaging Finance Customers

We helped the client overcome its key marketing challenges through A1 data solutions. Our appending and enrichment procedures breathed new life into their CRM, allowing it to discover, engage, and convert the top-most leads blazing-fast. Here’s how we facilitated a 500% surge in the company’s engagement-to-conversion ratio: –

• In-depth data fields: Missing information categories were primarily why the client couldn’t fulfill its sales targets, as it couldn’t reach customers in the first place. We solved this problem with accurate data fields that were key to unlocking quality email engagement.For starters, our data experts procured and produced data on primary job functions like CEO, CFO, COO, Chief Investment Officer, Head of Marketing, Head of Innovation, Head of Treasury, Trading Manager, Head of Desk, Sales Manager, etc. As per the client’s requests, these were segmented across 4 main categories – C-level, Digital Channels, Risk, Commercial Lending, Retail Banking, and Capital Markets.These records not only replaced incorrect and decayed information with new ones, but also gave the sales team more insights on the target audience’s current finance industry decision-making, job role, previous IT products purchases, digital marketing spends on transformation and software, and IT budgets.
• Precise data for smart marketing decisions: Our in-depth data further helped the client assess which of their target accounts were making hefty investments in developing modern experiences for their customers and the category of users they were looking to lock in. Given the client’s aim of providing varied software solutions, they were able to use this data and segment the financial industry’s decision-maker audience, crafting hyper-personalized emails to target each category successfully.

• Outsourced lead-gen: Moreover, the client got a significant weight off their shoulders of harboring accurate data for generating leads by outsourcing it to our Growth Marketing unit. We deployed our offsite team to completely take over the lead-gen process, acting remotely as the sales and marketing team’s extension. This unit was at a complete beck-and-call service for the client, with controlled staffing to cater to their every requirement.Now that the Growth Marketing unit focused on discovering new contacts and correcting existing customer data anomalies, the client’s sales and marketing team could instead channel their resources towards the brand’s product offerings and IT product USPs. Meanwhile, our team conducted their marketing campaigns and using our expertise in developing and running email nurture journeys for each prospect segment, the offsite team boosted the company’s engagement-to-conversion ratio massively.The client also opted to outsource the complete pre-sales and follow-up cycles to engage interested leads and set up appointments to demonstrate the solutions they were interested in. This seamless process also helped reduce customer acquisition costs as every keen customer journey quickly through the sales funnel to onboard.
• Improved metrics: Lake B2B provided input records, email addresses, appended email IDs, and phone numbers, all of which improved the numbers for the sales and marketing unit. Apart from follow-up emails, the company sent out multiple customer outreach messages to fulfill the current needs of the finance sector decision-makers, thus boosting the monthly sales by 45%.Along with increasing email CTRs, CTOs, and inbox visibility, our top-notch insights also facilitated better customer retention. They helped to create a larger and more loyal consumer base than what the client had before. Our outsourcing team allowed the company to refine its current products and maintain this brand loyalty amongst both old and new customers.What’s more, the accurate email data also provided proactive customer service, which in turn, decreased alternative channel costs which the client employed previously.

Ultimately, Lake B2B’s outsourcing solution, with data appending and enrichment, helped the client forge a new brand image which screamed success. The numbers proved the same, and our periodically maintained insights meant the company’s CRM would continue to discover new customer segments and engage them when necessary.