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Optimize CEO Online Presence

CLIENT

Founded in 2005, the client is a technology company based out of New York. They provide financial tools and enterprise applications to global businesses.

CHALLENGES

  • Building brand value and gaining exposure for the company
  • Utilizing the public image of the CEO to promote the business directly
  • Platform to address consumer concerns before they incite backlash and cost the company millions of dollars in product missteps or ineffective marketing strategies
  • Nurturing the company culture and creating a medium for two-way communication
  • Creating an emotional relationship and trust with customers

RESULTS

  • 72% increase in Twitter followers from 2019
  • Added 300,000+ followers on Facebook
  • More than 2.1 million followers on Instagram from just 20,000 followers in 2019

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